1. Recommendations for Bubble Films Software
BSA/310 – Learning Team B

2. Introduction Executive Summary
Bubble Films: Who they are and what they offer
Business Intelligence Software
Collaborative Software
Financial Software: Accounting and Cost Analysis
Marketing and Sales Software: Customer Relationship Management
Conclusion
References
Team B has prepared the following presentation for Bubble Films. The topics of discussion will include an:
Executive Summary
Who is Bubble Films?
Business Intelligence Software
Collaborative Software
Financial Software
Marketing and Sales Software
A summary of these options
And, references of our research and fact finding
Introduction

3. Technological Infrastructure
Technological Challenges
Process-Driven Challenges
Technological Solutions
The measure of success in today’s global market requires a foundation of technological infrastructure that will bring consumers and manufacturers closer together. Bubble Films has significant technological and process-driven challenges. To sustain growth while reducing cost, these challenges will need to be accounted for and have initiatives in place to meet them. In this presentation we will discuss the necessary business requirements and technological solutions that can satisfy these requirements.
Executive Summary

4. Bubble Films is a Hollywood, CA based company that produces documentary films.
150 employees located in 3 states
20% of employees work from home
Company uses 200 CPU’s, 5 servers, and a mainframe CPU
Bubble Films is a Hollywood, CA bases company that currently employs 150 employees across three different states and is looking to grow. Of these employees, at least 20% of them work from home. With the infrastructure and growth of companies, it becomes necessary to adopt changes that promote the diversity of Bubble Films. We will show Bubble Films some of the team’s preferred options when it comes time to implement software platforms and applications.
Who is Bubble Films?

5. Business Intelligence Software (BIS)
Organize and analyze intelligent data
Rapid Implementation
Low Maintenance
Datapine Software will work the best for Bubble films not only now but in the future.
When looking at the current and future needs of Bubble Films, it is strongly suggested that Business Intelligence (BI) software becomes an important application that proves profitable for the company. BI helps organizations organize, analyze data, and make intelligent, fact-based decisions.  Our team took a closer look at various software platforms for Bubble Films to consider taking into account the specific details of price, performance, required training, customer reviews, and user friendliness. We find the most important functions should be a platform that implements seamlessly and quickly, one that offers low maintenance options, cloud based, and proves to be flexible for company growth. After comparing all the detail we as a team decided that Datapine would be the best choice for Bubble films. Datapine will cover all the companies needs and require little training while being able to accommodate all the users.
Business Intelligence Software (BIS)

6. BIS Vendor and Product Review
, Phone
User Friendly Interface
Mobile Business Intelligence
Customizable Dashboard Features
Profit Analysis
Purchased Direct From Company
Great Website Review/Testimonials
, Phone, Tutorials
Multiple Languages
Customizable Dashboard Features
Trend Indicators
When it comes to selecting a software one of the things that has to be considered is where is a vendor and then what vendor will you use. Is there one close? Well the great part to Datapine is that the vendor is Datapine that right it is direct from the company. The direct vendor cuts out the middle man that way all the cost with that are gone as well. It also lets you have that one on one with the creator of the exact software that your business will use.
We also took a look at several reviews from current customer and did some reviewing our selves. Here is what some of their current customers have to say about them “We were amazed how easy it was to use Datapine and get the first KPIs within a couple of minutes.” Sebastian Diemer CEO Kreditech, “Thanks to Datapine we are able to review all relevant customer data and react on trends and opportunities much faster.” Moritz Klussmann CEO Customer Alliance, and “With its unique combination of scalability, ease-of-use and functionality, Datapine changed the way we analyze our data.” Kai Hansen Managing Director Lieferando. With are own reviews we would have to agree with each one of these as well.
BIS Vendor and Product Review

7. BIS Cost Comparison Datapine cost (Monthly) SiSense cost (Monthly)
Startup - $119
1 user / $39 per additional user
Professional - $229
3 users / $49 per additional user
Enterprise - $539
8 users / $49 per additional user
SiSense cost (Monthly)
Startup - $8,000
First 5 users
One of the biggest factors when it comes to software with any company is the price, so we on Team B already considered this when deciding what software to use. We want to ensure Bubble Films will have the best priced option for what their current needs are now and capable of expansion when the company experiences the expected growth. Datapine once again beat the competition in this area as well with the margin being slim but still best price of the software we looked at. So with the companies needs being met, SiSense would cost the company an up front cost of $8000 which is only for the first 5 users where the costs climb after that. Datapine will only cost $229 per month per user and all the needs are met with this price range. Bubble Films can start with a minimal amount of users to determine if this product is right for them. DataPine with the savings each month even being small will add up over time.
BIS Cost Comparison

8. PROS BIS Pros and Cons Cons Drag & Drop Data Discovery
Real-time Monitoring
Smart Sharing
Fast Setup & Database Connection
Cloud infrastructure
Interactive dashboard
Cons
Only one con that can be seen is the original training at start.
After doing all the research and reviewing of Datapine software we compiled a list of the pros and cons. The cons is were we will start after initial training we could not find anything else that was a con to this software and neither could any of the other reviews in are research.
Now for the pros there is quiet the list start with DRAG & DROP DATA DISCOVERY, No SQL knowledge required - we translate your interactions into an optimized SQL code and instantly show you the result , Easily explore and visualize your data using our intuitive drag & drop interface , Perform advanced calculations with our metric builder and expression library. REAL-TIME MONITORING, Quickly build your own dashboards via drag & drop , Enhance your dashboards with style elements such as headlines, text boxes and images , Optional interactive control elements (such as timelines and custom global filters) enable other users to browse and drill-down into your dataset , Access your data anytime from your PC, tablet or mobile phone and get a real-time overview of your business. SMART SHARING, Easily share your insights using the Automated Report Scheduler(e.g. send a KPI Overview Dashboard to the management team every Friday at 6pm) , Quickly share your dashboards via URL with colleagues and/or external parties , Provide your clients free exclusive access to dashboards through a seperate, customizable interface. FAST SETUP & DATABASE CONNECTION, Connect your database in less than 10 minutes - no restructuring or analytical database schema is required , Easily combine multiple datasources and perform cross-database queries on the fly
Build and execute multidimensional queries without the need of an OLAP cube structure , Enhance your insights with data from Google Analytics, your CRM system or CSV files. DATA STORAGE SERVICE , Access your database remotely or rely on our high-speed Data Storage Service , Our Data Warehouse runs on powerful servers and uses the latest in-memory technology for fast data processing
BIS Pros and Cons

9. Collaborative Software/Groupware
Software that facilitates people “working together”
Software Strengths:
Communication
Information Sharing
Collaboration on tasks
Coordination of tasks
Functions of Collaborative Software
Instant messaging
Document sharing & management
Discussion Forums
Project Management
A collaborative working environment supports people in both their individual and cooperative work thus evolving into a new class of professionals, or e-professionals who can work together regardless of their geographical location. The typical functions of collaborative software provides groups or teams , IM, discussion forums, project management, and also the usefulness of document sharing. This is a key function for companies that have team members working from remote locations such as Bubble Films.
These software platforms help bond the strengths of team communications, information sharing, and coordination/collaboration of work related tasks that a team may work on together while everyone else on the team is up to speed on the real-time status of the task or projects(s).
Collaborative Software/Groupware

10. Collaborative Vendors
IBM
Microsoft
Salesforce.com
Google
Cisco
Citrix
Yammer
There are many different and functionally effective collaboration software platforms on the market that can be useful and beneficial for Bubble Films. As collaboration becomes more and more the way to go for most companies, it certainly is a must-have for companies that us team working environments where all the members are not located under the same roof. All these vendors have many similar collaboration functionalities of there respective software platforms which they all offer a cloud-based product that we are considering a must for Bubble Films. The other consideration, and possibly the most important, is having the opportunity to combine some of the applications under the same platform, or vendor. This can help reduce the expense and facilitate the company’s Return on Investment (ROI) much quicker. With this in mind, Salesforce is the preferred vendor for Bubble Films. Salesforce can integrate the collaborative efforts, Customer Relationship Management, and sales tracking functions under one cost umbrella (discussed in later slides).
Collaborative Vendors

11. Financial Software: Accounting and Cost Analysis
Financial Awareness
Projections and Forecasting
Reporting
Human Resources
Taxes
According to Walther(2015), a business must plan for success and invest considerable time and effort in developing strategy. Accounting and cost analysis is a significant part of any business strategy. How a company manages its finances is as important to a company as the product or services that the company provides. Going through the process of constructing a financial plan is a valuable exercise for any business. The financial plan, or budget as it is also called, helps guide the day-to-day decision making of the business. Comparing forecast numbers to actual results yields important information about the overall financial health and efficiency of the business. In order to maintain a company's finances appropriately an acceptable financial and accounting system must be implemented. There are an abundance of benefits that come with financial software. These benefits include being aware of the state of your companies finances, being able to forecast cost and earnings, produce useful reports, aid in the decision making of the HR department and maintaining your company's tax information appropriately.
Financial Software: Accounting and Cost Analysis

12. Financial Software Vendor and Product Review
QuickBooks Pro
Payroll
Expense Management
Fixed Asset Depreciation
Standard Business Reporting
Stand Alone Software
Red Wing Software
Payroll
General Ledger
Fund Accounting
Inventory Management
Small Business Accounting
Stand Alone Software
SAP ERP
Payroll
Business Intelligence
Asset Management
Forecasting
Human Resources Integration
Stand Alone and Cloud based
We have identified three possible financial systems that would meet the needs of Bubble Films; QuickBooks Pro, Red Wing Software and SAP ERP. Due to the nature of the film industry we feel that the SAP Enterprise Resource Planning system would serve Bubble films the best. While slightly more expansive than the other two options, SAP ERP provides significantly more advanced analytical tools. We feel that these tools will be need in order for Bubble Films to manage the myriad of costs that are involved in the film making process. All of the equipment and resources needed to produce films will need to be managed so the asset management capabilities of SAP ERP will aid you greatly in determining when you need more or less resources to maintain a profitable business. Human Resource Integration was another deciding factor because in order to make better decisions in regard to talented employees the HR department will need to be aware of financial status of Bubble Films. Probably the most important contributing factor to our decision is the cloud based capabilities of SAP ERP because of Bubble Films geographical footprint.
Financial Software Vendor and Product Review

13. Financial Software: SAP ERP
SAP serves more than 98,000 customers in 25 industries
87% of the Forbes Global 2000 companies
98% of the 100 most valued brands
100% of the Dow Jones top scoring sustainability companies
SAP customers include:
SAP has more than 16,000
applications
analytics
mobility solutions
SAP is a market leader in
One of SAP’s biggest offices is in Palo Alto, CA
In review the credentials of the three financial software company's, SAP was easily the most impressive. Bubble Films needs a provider with adequate experience in order to cater to their specific situation and SAP has this experience. Something that you will notice is that SAP is often utilized by highly successful companies, including all of the Dow Jones top scoring sustainability companies. Also, SAP is considered a market leader in applications, analytics and mobility solutions. SAP has also established one of its biggest offices in Palo Alto which is less than 2 hours from Bubble Films Hollywood office via air. This means that any face to face contact that may be needed can happen in a relatively short amount of time.
Financial Software: SAP ERP
* All info gathered from go.SAP.com

14. Financial Software: SAP ERP - Advantages & Disadvantages
Advanced Payroll Management
Forecasting
Advanced Asset and Budget Management
Customizable Reporting Solutions
Project Segregation
Cloud Based
Disadvantages
Training Required for Most Activities
Implementation Can be Cumbersome
With the implementation of any new system there will be clear cut advantages and disadvantages. Clear advantages of implementing SAP ERP include advanced payroll management, forecasting, advanced asset and budget management, customizable reporting solutions, project segregation and cloud based access. Project segregation is an advantage that we think will greatly benefit Bubble Films because it will allow you to do separate cost analysis of your individual film projects, clear showing which ones were profitable and which were not. There are two distinct disadvantages to implementing the new SAP ERP system. One is that training will have to be provided to the individuals using the system and different levels of training will have to be administered depending on an individuals level of use. The second, which coincides with the first, is that the implementation will being a burden to Bubble Films for a short period of time. The successful implementation of the system will mitigate the cost accrued during the implementation process.
Financial Software: SAP ERP - Advantages & Disadvantages

15. Financial Software: SAP ERP - Cost
Implementation Cost
$150,000
Training Cost
$30,000
Cost Per User/Per Year
$500 to $1500
The implementation of any system/software is going to be costly to a company. What you must realize is that the cost of implementation, if done correctly, while be compensated for once the system has had a chance to provide cost benefits to the company. Here you will see the estimated costs to Bubble Films for the implementation of SAP ERP. Notice that the cost per user per year is a range. Depending on the level of use of an individual the cost may be more than the base cost of $500. This is something Bubble Films will have to determine when moving forward with SAP ERP. We strongly feel that the investment made in the implementation of SAP ERP will quickly be mitigated when the system is used to make efficient and accurate business decisions.
Financial Software: SAP ERP - Cost

16. Customer Relationship Management (CRM)
Functionality
More Selling Opportunities
Scalability
Integration with Existing Platforms
Stability
Support System
As information on customers accumulates, it’s common for more selling opportunities to present themselves. For example, keeping track of a particular customer’s buying patterns would make it clear what they are most interested in.
When launching a new product that’s similar, you could make it a point to contact that customer and let them know. Consequently, this makes it possible to increase sales without having to constantly advertise to new customers.
The primary purpose of CRM software is to streamline all major areas of customer interactions. This can include managing contacts, setting appointments, monitoring a marketing campaign, handling customer service, and numerous other tasks.
Besides immediate needs, it’s important to consider long-term needs and take future growth into account. That’s why software that’s adequately scalable is so critical. Ideally, a platform will be Cloud-based to accommodate increased data storage and more contacts as they are acquired. It will also have the option to conveniently purchase upgrades as needed.
Finally, the vendor you choose should have a positive reputation for providing a quality product and professional service. This should reduce the possibility of having to jump ship and find another CRM software provider in the future. Generally speaking, the longer they have been in business, the better.
Customer Relationship Management (CRM)

17. CRM Product Comparison According to " Software Insider" (2015)
Salesforce
Cloud Based Solution
Campaign Dashboard/Mgmt
Quote & Territory Mgmt
Lead Tracking
Forecasting Customization
Infusionsoft
Product Catalog
User Interface Customization
Sales Forecasting
Insightly
Newsletter Mgmt
Pipeline Reports
Reviewing and comparing CRM software platforms comes down to the customer’s needs immediately and what platform is built to grow with the customer. One thing we know for sure is that we were only comparing cloud based platforms for the ease of maintenance and remote needs of Bubble Films. Customization of software is another big factor, as each end user always has a different need to fulfill than the next person. Each of the three platforms that were evaluated each are strong in these needs and for us it came down to who has been around longer and more widely used with integration to other used platforms by Bubble Films. We are able to accomplish this by combining the Collaboration functions and CRM features of Salesforce. Popularity has speak measures here, as customer and product support should always be the deciding factor when most of the other categories are evenly matched. Salesforce will be the preferred choice of CRM for Bubble Films because of the award winning support and accessibility that Salesforce has proven over the years.
CRM Product Comparison According to " Software Insider" (2015)

18. *Structured Pricing Plans *Structured Pricing Plan
Salesforce
Infusionsoft
Insightly
Pricing Model
Subscription
Freemium
Starting Price
$25
$199
Free (first 2 users)
Additional Pricing Details
*pricing per month
*Structured Pricing Plans
Group - $25
Professional - $65
Enterprise - $125
Unlimited – $250
Performance – $300
*Salesforce (2015)
Essentials - $199
Deluxe Sales - $299
Deluxe E-Commerce - $299
Team - $599
*Infusionsoft (2015)
*Structured Pricing Plan
Basic - $12
Plus - $29
Professional - $49
Enterprise - $99
*Insightly (2015)
Keeping costs down is always one of the biggest factors to consider when making a decision to introduce and implement a CRM platform into a business plan. All three of the compared platforms offer structured pricing plans that definitely vary in features and benefits based on the level selected. The chart shows that Insightly may be the best priced option, but unfortunately this platform does not offer a billing/invoicing feature that would be an important feature to Bubble Films. With the Collaboration and CRM features combined along with the billing/invoicing features available from Salesforce, it becomes obvious to our team that Bubble Films will heavily benefit from Salesforce being implemented. The Professional Plan will get the company access to the Collaborative forecasts and functions it is recommended that Bubble Films commits to at least the Enterprise Plan to maximize the feature sets this platform has to offer.
CRM Cost Comparison

19. Salesforce CRM Pros and Cons
Why!
Why Not?
Integrated sales and marketing process
Cloud Based Platform (Scalability)
Most Popular CRM System (Stability)
Over 82,000 customers and 2,100,000 Subscribers
Complete Solution – Marketing, sales, services, partner & community management (Functionality)
May be above budgeted costs
Salesforce Sales Cloud integrates the next generation of apps, devices, and customers. It’s an instant connection to your leads, contacts, accounts, and critical business information through the preferred Cloud based platform. This feature allows for complete scalability to increase users and modules as the business needs change. The shear amount of Salesforce users speaks volumes for the stability of this platform having over 82,000 customers and 2 Million subscribers. These numbers do not happen by accident or because lack of support.
The only real con that our team has found goes back to the phrase “you get what you pay for”! A well developed and supported software like Salesforce should not be the least expensive and sometimes business have a budget they can’t exceed. Hopefully Bubble Films budget does not prevent them from taking full advantage of this powerful software package.
Salesforce CRM Pros and Cons

20. Conclusion All software platforms are Cloud-based
Drastically reduces overall maintenance costs
Integration of multiple platforms a major plus!
Salesforce can be used for Collaborative and CRM needs
Combines/lowers costs
Advantages outweigh the disadvantages
Chose proven companies with excellent customer support and track records
Investing into technology can seem to be very draining on a business until they have the opportunity to examine the benefits and advantages to using Cloud based solutions to facilitate the grow and geographical diversity that many companies just like Bubble Films are leaning toward. The ROI for a business that is utilizing software and applications to grow sales and staff is minimal when taking advantage of collaboration services, analyzing and processing of data, financial services, and CRM solutions that combine marketing, sales, services and much more!
Conclusion

21. Datapine. (2015). Retrieved from http://www. datapine
Datapine. (2015). Retrieved from Infusionsoft (2015) Retrieved from Insightly (2015) Retrieved from Photos in Accounting and Cost Analysis section retrieved from Photo in Business intelligence slide section retrieved from Salesforce/pricing. (2015). Retrieved from SAP (2015). SAP at a Glance. Retrieved from 0a7c c7- eda71af511fa.pdf Software insider. (2015). Retrieved from Walther, L (2015). Introduction to Managerial Accounting. Retrieved from
References