1. THINK Public Relations
Wilcox/Cameron/Reber/Shin

2. Ch 14: Global Public Relations

3. Overview What is global public relations?
Public relations development in other nations
International corporate public relations
Representing U.S. corporations in other nations
Public diplomacy
The rise of NGOs
Opportunities in international work

4. Facts from the chapter…
Global public relations is also called…
(international public relations)
About one-third of U.S. corporate profits are generated through ____ business.
(international)
The communication styles of Asian and Arab nations are considered _____ context. European and American communication styles are considered _____ context.
(high / low)

5. What is Global Public Relations?
The planned and organized effort of a company, institution, or government to establish and build relationships with the publics of other nations
‘Not’ what PR functions are going on internally in other countries – but, we do pay attention to how PR is done in other countries.

6. Public Relations Development in Other Nations
Public relations is now an international enterprise.
China, in particular, has a rapidly expanding industry.
It has become industrialized.
It has embraced a relatively free-market economy.
DESPITE remaining a communist government

7. Questions for thought…
What do Americans think of themselves in relation to other countries?
What do other countries think of Americans?
England / the U.K.; France; Russia ; Japan; China
Are we allies with…

8. Notice in reading: Public Relations Development in Other Nations / Regions
China
Thailand
Japan
Australia, Singapore, and Hong Kong
Mexico
India
Brazil
Russian Federation
Middle East
Africa

9. International Corporate Public Relations
In the global age, public relations firms represent foreign interests in the U.S. as well as the interests of American corporations around the world.
Headquarters are not necessarily in the U.S.

10. Facts from the chapter…
The role of public relations in globalization
(helped open all markets to outside competitors)
To whom must public relations professionals explain the benefits of globalization?
(companies, NGOs, international entities (WTO)
What is the USIA and what do they do?
(United States Information Agency ; such things as station of public affairs officers at every American embassy, publish books and magazines, distribute American films and TV programs

11. Five Cultural Dimensions
Hofstede’s five cultural dimensions
Power distance
Individualism/collectivism
Masculinity/femininity
Uncertainty avoidance
Long-term vs. short-term orientation

12. Language and Cultural Differences
Public relations practitioners must deal with issues related to language and cultural differences.

13. Some Main Cultural Factors
Religion / ideology
Political orientation
Population
Wealth & prosperity
‘Development’ vs. ‘3rd World’
Language and dialect
Gender roles
Stereotypes

14. Foreign Corporations in the U.S.
Corporations in other countries use public relations and lobbying firms to advance their products, services, and political interests in the U.S.

15. Representing U.S. Corporations in Other Nations
Three key audiences that public relations professionals need to communicate about the benefits of globalization
Companies themselves
Nongovernmental organizations (NGOs)
International institutions

16. U.S.-Based Global Giants
2016 List: Berkshire Hathaway (Warren Buffet), JP Morgan Chase, Wells Fargo, Apple, ExxonMobile, Bank of America, AT&T, CitiBank, Verizon, Walmart, Microsoft, Alphabet
(who is Alphabet?)

17. Public Diplomacy
The U.S. government refers to its international information efforts as “public diplomacy.”
To enhance understanding of U.S. culture and promote U.S. foreign policy objectives
The United States Information Agency (USIA)

18. Public Diplomacy Foreign public diplomacy efforts
Advance political objectives
Ascertain probable U.S. reaction to a projected action
Advance the country’s commercial interests
Assist with communications in English
Convince key publics to support a policy
Lobby for changes in legislation in the nation’s self-interests

19. The Rise of NGOs
NGOs depend on international support for their causes.
Examples
Greenpeace
Amnesty International
Doctors without Borders
Oxfam

20. What Do You Think?
How has new technology enabled NGOs to expand their influence?

21. Opportunities in International Work
New golden age of global marketing
Foreign language skills
Openness to language and culture
Graduate study is an asset.

22. How does this relate to QEP?
Study abroad
Career development
Job Search
PRSA JobCenter
Mandy.com
Etc.
‘Safe areas’?

23. Global Scholar Current application deadline just passed
‘full funding’ for study abroad
Scholarship for study abroad
Choices: (‘history, culture & media’)
Ireland (English, Gaelic): $3500 student cost
Quebec: (French and some English) $1000 cost
Study abroad grant: $1000

24. ### What else about QEP BEA Latin America Multicultural society
Global connections and communication
Variety of cultural differences and points of view
Multinational corporations vs. everyday people
Dependence on others instead of self-dependence
Investigate that part of what A&M-Commerce offers
###