1. Eco-Resort Proposal

2. Overview
To develop a multi-activity multi-use resort with a wide range of mid-market and luxury offerings
The resort will become one of the top resort destinations in India.
The resort will be built in the Kandi region in Punjab.
Something for everyone – from classes to the masses.

3. Something for everyone
Ultra-modern to ancient
Luxurious to rustic
Serene to adrenaline
Entertainment
Water, Outdoors
Spiritual, Health
Kids, Youth, Families, Seniors
Schools, Institutions
Corporate, Enterprises, Businesses
Wave Pool & Water Park
Cabanas, Chalets, Huts
Nature Trails, Trekking
Lake, Waterfall, Zipline

4. 1000 Acres’ Masterplan

5. Amenities
Resort Accommodation, Villas, Chalets, Cabanas, Tents, Cob Houses
Conference halls, Banquet halls, Multi-use Spaces
Auditorium, Amphitheatre, Open air movie theatre, Cine-sphere
Award-winning Restaurants
Educational – Hospitality Management, Yoga Teacher Training, Management Courses & Corporate Training, Audio Production & Film Making, Permaculture/Organic Design

6. Attractions
Year-round Waterpark, Wave Pool, Artificial lake, Artificial Beach, Artificial Stream, Lazy River, Artificial Waterfalls
Hiking, rock-climbing, rappelling, zip line adventures, beach volleyball
Walking and horseback riding trails, maze
Fire-pits, beach sand, hot pools, mineral springs
Obstacle course, Rope course, and hurdles-training (for corporate team building events, school/summer camps)
Tree houses, Adobe/Cob houses, Tents

7. Wellness & Spirituality
Yoga Retreats and Yoga Teacher Training
Naturopathy
Icelandic Spa
Ayurveda
Acupressure and Magnetic therapy
Essential Oils and Aromatherapy
Mineral massage
Reiki
Cleansing

8. Eco Features Rain water harvesting - saving every drop
Permaculture farming & design
Organic principles, Herb Garden, Edible Forest, Bee Keeping, Aquaponics
Eco-tourism, Greenhouses, Organic living
Sustainable and Responsible themes, Off-the-grid Eco-village
Low energy consumption, Solar/wind technologies, carbon neutral footprint
Respecting local wildlife, Local fauna, wildflowers
Converting human kinetic energy into power e.g., Pavegen tiles
Nature treks, Discovery trails, Forest walks

9. Surroundings Water bodies - Siswan Dam – 7km, Mirzapur Check Dam – 2km
PIDB projects nearby – Roads, Forest, Eco-tourism trails, Guest Houses
1000 acres DLF project – 12 km, 400 acres Omaxe project – 14 km
Oberoi Sukhvilas – 9 km, Forest Hill Golf Resort – 25 km
Sukhna Lake, Timber trail, Kikar Lodge, Morni Hills
Chattbir Zoo, Rock Garden, Museum, Doll Museum, Ropar harrapa site
Anandpur sahib, Sikh memorial site, Chandi Mandir, Fort Nalagarh
Schools, Institutions

10. Potential Revenue Streams
Resort Ticket sales, Resort accommodation, Food & Beverage
Yoga Teacher Training (residential program), Yoga retreat packages
Wedding banquets, Destination wedding packages
Meetings, incentives, conferences and exhibitions (MICE), Corporate events
Shopping arcade, Gift Shops
Corporate Advertising & Sponsorship
Spa treatments and packages, Alternative therapies
School tours and summer camps
Music Concerts & Festivals, Movie Premieres, Film-making
Exotic organic farming products, Ornamental flowers & fishes
Tournaments, Competitions, Events, Parties
Educational offerings
Ancillary items: Parking, Laundry, Commercial Leases,

11. Industry Snapshot
High growth predicted in the Indian hospitality sector.
Better (than existing) destinations will drive growth.
Resort experience highly sought after.
Domestic segment will be the primary growth driver.
Corporate/Business users and MICE will segments will grow
Talent management a major challenge for the sector
Mid-market segments will be most preferred investment categories.
Maximum investments expected in and around Tier I towns.
to serve as building years before high growth trajectory emerges.
Reducing energy consumption, investing in technology key focus area

12. Potential Customers
NCR (population 4.6 Cr.) to contribute ~50% of overall revenue
Potential customers within 90 kilometers (for day use)
Chandigarh 1,055,450, New Chandigarh (~500,000)
Punjab 2,500,000: Mohali 176,152, Zirakpur 95,553, Kharar , Rajpura 92,193, Dera Bassi 16,000, Lalru 15,000, Anandpur Sahib 17,000, Nurpur Bedi 110,000, Kurali 31,000, Morinda 22,000, Ropar 48,000, Balachaur 18,000
Haryana 1,500,000: Kalka 31,000, Pinjore 36,000, Panchkula 210,175
Himachal Pradesh 200,000: Baddi 30,000, Nalagarh 11,000

13. Benefits to Society
Potential to create hundreds of local, non-outsourceable jobs
Upward financial mobility for poor households in the area
Economic impact and tax benefits (state and federal)
Skill development and skill utilization of residents
Improvement in quality of life and recreation opportunities of residents
Makes the surroundings more desirable to live
Attracting investments and synergies from other businesses
Most recognizable brand for the city/state
True showcase as a local government success story

14. Project Approach - Strategy
The project will exceed the offerings of top resorts/parks in India like Essel World, Wonder La, World of Wonder
The project will benchmark against leading international destinations like Sun City South Africa, Disney World Hong Kong, Keylime Cove Chicago, Paramount Wonderland Canada, Efteling Netherlands
Scale & Business Model will be based on proper market analysis
Becoming Multi-format provider will be the most preferred strategy
Young families and youth will be key focus demographic
Project will be phased with no/minimal disruption of the resort experience
Mystique and stories will be created for the Place, Land and Characters

15. Project Approach – Site Specific
The area receives an average 1000mm rainfall per year.
The project will engage a panel of international experts for meteorological, hydrological and hydraulic data and feasibility assessment.
Monsoon 2017 will provide the best opportunity for a comprehensive study of all the water resource potential and risks.
Evaluation of long term yield and reliability of planned reservoirs
Analysis of water flows, rare floods, sediments transports, ground water, surface water and wells.
Best-in-class operational knowhow for optimal recycling and use of rain water and grey water.

16. Expansion Potential Amusement park (~50 acres)
Resort condominiums and villas (~40 Dwelling Units/Acre)
Ice-skating rink and snow park
Timeshare
Old Age Units
Historic site (Based on Indus Valley) Geology trail (Formation of Shivaliks)
All Terrain Vehicles, Mountain/Dirt Biking, Aeromodelling, Golf (~30 acres)
Aquarium, Lion safari, Aviary/Bird Sanctuary
Shopping Mall, Outlet Mall
Film city
Tent and Trailer Park

17. Next Steps Cabanas, Chalets, Huts Nature Trails, Trekking
Project engagement
Team formation
Funding details
Marketing
Wave Pool & Water Park
Cabanas, Chalets, Huts
Nature Trails, Trekking
Lake, Waterfall, Zipline

18. Project Execution – Immediate Steps
Define and finalize engagement (Directors, Org Structure, Compensation, Equity Structure) TARGET – Jan , 2017
Company formation (Jan 17)
Governance structure, Roles and Responsibilities, Signing Authority (Jan 17)
Offices & Accommodation (Chandigarh, NCR, On-site)
Recruitment of first-line/functional Managers and supporting staff (Mar 17)
Yoga & Wellness component go-live (Jun 17)
Research phase (including Monsoon study - Sep 17)
Project Plan review and finalization (Oct 17)
Pilot phase activities (Dec 2017)
Full project roll-out commences

19. Project Team
Having 20+ years of top leadership roles in leading firms in P&L, Sales & Marketing, Strategy & Planning, and Operations. Led multi-functional large teams in Telecom, ICT, Employable Skills, and sports sectors. Project experience in national and international markets. Built and coached teams and entrepreneurs in business and Sales.
Over 21 years of senior management experience in Consulting, Telecom, Manufacturing, and Public sectors in Canada/USA. Coached senior business leaders in strategy, operational.

20. Marketing Overview Marketing Research
Recon & Benchmarking (local and international)
Digital Marketing
Leader/Challenger Model
Marketing Mix and Pricing
Brand creation and promotion

21. Branding, Website & Digital Media
Website – The Digital Home of the Brand. Feature rich best in class
Social – Facebook, Twitter, Instagram, Pinterest and other social media
SEO – Organic Search Optimization. Off-page and on-page
Content – Blogs and presence in Kunzum, India Mike, Trip Advisor
Video Content – Youtube Channel, viral videos, customer experiences
Online PR – Reviews and PR management on travel portals like Makemytrip
& Database – Relationship management and updates
Paid Ads, SEM – Adsence, Content Discovery in Taboola, Google Adwords
Analytics – Monthly reporting and weekly analysis

22. Digital Marketing Approach

23. Resort Elements in Pictures
Wave Pool & Water Park
Cabanas, Chalets, Huts
Nature Trails, Trekking
Lake, Waterfall, Zipline

24. Water water everywhere

25. Water water everywhere

26. Beach on Shivaliks, Epic Waves

27. Rain Water Harvesting

28. Halls

29. Theaters

30. Permaculture Design

31. Organic Produce
From farm to table

32. Abusing Plastic

33. Edible Forest Garden

34. Cob houses

35. Luxury

36. Luxury Infinity Pools, Hot tubs, Mineral spas

37. Fire-pits for all

38. Treating the Soul

39. Authentic Yoga

40. Outdoor Recreation

41. Zipline, Beach Volleyball

42. Summer Camps for Schools

43. Treehouses

44. Multi-day Music Festivals

45. Harappan Exhibit

46. Serenity