1. Creating a Successful Business
and have Raving Fans Who Advertise For You
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

2. © Crystal Clear Profits, Inc. All Rights Reserved
Key Questions
1. How Do People Come Up with a Successful Business Idea?
2. Why Do Consumers Choose One Product Over Another?
3. How Do People Successfully Market a Product?
4. What Other Factors Contribute to a Business Succeeding or Failing?
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

3. Top Reasons Why Most Businesses Fail
1. No understanding business
2. Profit motive
3. Not enough capital
4. Not clearly defining your ideal clients/customers
5. Poor management
6. Business growth too fast without proper foundation
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

4. Overview of a Successful Business
Good Foundation in Place – People, Passion, Purpose = Profit
Understanding The Sales and Marketing – Meeting the Needs of Your Clients/Customers
Ability to Review the Key Metrics and Finances of the Business – Understanding the Business Acumen and the Accounting
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

5. Building Your Business Is Like Building A Home
1. Idea
2. Land, permits
3. Design
4. Estimate Costs
5. Find an Architect to Draw the Plans
6. Submit to the City to Approve the Plans
7. Find the Financing
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

6. Building Your Business is Like Building Your Home (Cont’d)
8. Find a general contractor – plan the construction, hire the subcontractors
9. Laying the foundation, determining where the electrical, plumbing, etc. will go
10. Erecting the walls, foof, selecting windows, etc.
11. Choosing the flooring, cabinetry, fixtures
12. Painting and decorating
13. Landscaping
14. Interior design

7. Building Your Business
1. Idea – What problem do I help my clients solve?
2. Is this idea something that people would buy or use my services?
3. What is this business going to look like, if my idea is viable – internet or brick & mortar?
4. How much is it going to cost me to get the business started?
5. Who are the proper professionals that I am going to need to help me start my business?
6. What license, permits and other legal documentation do I need to start my business?
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

8. Building Your Business (cont’d)
7. Do I have the necessary capital to start the business or do I need to search for financing?
8. Who will be my team players to help me get my business started- accountant, attorney, and insurance are the first three musts.
9. What foundations do I need to lay- what is my WHY, my purpose, my passion- your values, your mission of the company and your vision.
10. Processes for your product or service, developing a marketing system, accounting system.
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

9. Making Your Business Successful
Now you are ready to go out and start to build your business with clients
Once you have identified who you want to serve, your ideal client/customer, you can then start to find out where they hang out, what they like to do.
Crafting Your message. In order to be able to tell your prospective customer what you do, you must have clarity with your purpose, your passion and your bigger WHY.
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

10. How to Craft Your Message
Start with the results that you provide for you customers.
Ex: As a result of the work that I do with my clients, I have been able to help them save thousands of dollars in their business so they can have more money in their pocket and be able to have the money and time freedom they want from owing their own business.
The more you practice at telling your customers/clients why you created the business, it will be easier.
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

11. Building Relationships
One very important part of a business is the relationships that you build. You must develop great communication skills and be able to communicate your needs, and be willing to be vulnerable so that people can connect with you on the heart and soul level vs. up in your head.
Without the relationships with your customers, and your vendors, you will not have a sustainable business. Bring your values into the company so that your employees know what the company stand for and models the values.
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

12. Understanding Key Metrics and the Finances
One of the most important parts of a financially successful business is understanding the finances once you have serviced your clients.
This is one of the reasons that an owner can get frustrated about making money in a business but nothing to show for in the end.
The accounting must be done on a regular basis – at a minimum on a monthly basis but for a company, it must be done daily.
The numbers will tell a story about how your business is doing but many entrepreneurs only focus on the selling side. The be successful, you must focus on making sure your business is built on a solid foundation for future growth, marketing to your ideal clients and then looking at the numbers.
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

13. © Crystal Clear Profits, Inc. All Rights Reserved
Recap & Review
After looking at the finances you then must identify if there is a problem in pricing, marketing, expenses, or servicing and adjust the problem. The constant monitoring of all the areas of business are the key to the success.
To be successful –
You have something that people need, want or have a desire to get rid of their pain.
You can communicate your message clearly and you know your WHY
You monitor your finances at a minimum monthly until you scale your business.
You build relationships because you place people and purpose over profits.
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

14. My Successful Business Idea
My Passion_______________________________________________
is because I could do it all day long and never get tired of doing it.
My Unique Gifts that I possess____________________________
I am really good at _____________________________________
With the unique gifts and talents that I have, could I help solve this problem _____________________________________________
Presented by Nancy Lee Ma, CEO & Founder of Crystal Clear Profits, Inc.
© Crystal Clear Profits, Inc. All Rights Reserved

15. My Clear Messaging 30-Second introduction
As a result of creating this product/result of the work that I do
My clients (get these results)___________________________
Do you know of anyone who would like to have (repeat results)