1. Enabling trials and in-app offers in your Metro style app
9/14/ :45 PM
APP123T
Enabling trials and in-app offers in your Metro style app
Arik Cohen
Principal Lead Program Manager
Microsoft Corporation
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Some monetization facts Building trials that matter
Monetizing over time
Measure performance
Best practices
You’ll leave with examples of how to
Build trial functionality into your app
Use in-app offers to monetize over time

3. Some monetization facts
Trials matter
70x downloads
10x revenue
10% conversion
The Windows Phone Developer blog, March, 2011

4. Some monetization facts
In-app offers
72% of revenue comes from apps that feature in-app offers
48% of revenue comes solely from in-app offers
Distimo, August 2011

5. Flexibility of options
Existing relationship
Subscriptions
Consumable purchases
Use Your Existing Commerce
Choice of ad controls
Ad Supported
Time limited trials
Feature differentiated trials
One time Purchase
Persistent purchases
Expiring purchases
Purchases over time

6. Trials and in-app offers in action
9/14/ :45 PM
demo
Trials and in-app offers in action
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Building trials that matter

9. Time limited or Feature differentiated

10. Trials the easiest way – no code required
Select a time period for your trial
Let Windows handle the rest

11. Implementation basics
Check license
Get latest listing data
Prompt for purchase

12. Step 1: Check the license
// get current product
var currentProduct = Windows.ApplicationModel.Store.CurrentProductSimulator;
// get the license information
var licenseInformation = currentProduct.licenseInformation;
// check to see if the user has an active non-trial license
if (licenseInformation.isTrial) {
// user has trial version of the application }
// get current product
var currentProduct = Windows.ApplicationModel.Store.CurrentProduct;
// get the license information
var licenseInformation = currentProduct.licenseInformation;
// check to see if the user has an active non-trial license
if (licenseInformation.isTrial) {
// user has trial version of the application }
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Step 2: Load the listing data
// get listing info
currentProduct.loadListingInformationAsync().then(
function (listing) {
var listingInfo = listing;
});
var price = listingInfo.formattedPrice;
$ 8.00
€ 8.00
¥ 8,000
<ListingInformation>
<Product>
<MarketData xml:lang="en-us">
<Name>Piano</Name>
<Description>Piano Application</Description>
<Price>8.00</Price>
<CurrencySymbol>$</CurrencySymbol>
</MarketData>
</Product>
</ListingInformation>
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Step 3: Prompt for purchase
currentProduct.requestProductPurchaseAsync().then(
function () {
// Purchase succeeded
EnableFullFunctionality(); },
function (err) {
// Purchase failed
// Check err to see if user cancelled
});
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. demo Adding trials to an app 9/14/2018 12:45 PM
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Monetizing over time

17. In-app offers enable you to monetize your app over time

18. Step 1: Check the license
// get current product
var currentProduct = Windows.ApplicationModel.Store.CurrentProductSimulator;
// get the license information
var licenseInformation = currentProduct.licenseInformation;
// check to see if the user has an active non-trial license
var lic = licenseInformation.featureLicenses.lookup(featureId);
if (lic.isActive) {
// user has already purchased the feature }
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Step 2: Load the listing data
// get listing info
currentProduct.loadListingInformationAsync().then(
function (listing) {
var listingInfo = listing;
});
var featureInfo = listingInfo.featureListings.lookup(featureId);
return featureInfo.formattedPrice;
<ListingInformation>
<Feature FeatureId="Song 1">
<MarketData xml:lang="en-us">
<Name>Clair de Lune</Name>
<Price>0.80</Price>
<CurrencySymbol>$</CurrencySymbol>
</MarketData>
</Feature>
</ListingInformation>
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Step 3: Prompt for purchase
currentProduct.requestFeaturePurchaseAsync(featureId)().then(
function () {
// Purchase succeeded
EnableFeature(featureId); },
function (err) {
// Purchase failed
// Check err to see if user cancelled
});
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. demo In-app offers 9/14/2018 12:45 PM
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Measuring performance

23. Monetization best practices
One app for both trial and full functionality
Register callback for license changes
Tell users about trial limitations
Make purchases expected
Increase value over time

24. Related sessions, reading and documentation
[APP121T] Introducing the Windows Store
Enabling in-app purchases and trial versions
Increasing Revenue

25. Making more money with your Metro style app
Create a trial to get more users
Use in-app offers to monetize over time
Measure your performance

26. thank you Feedback and questions http://forums.dev.windows.com
Session feedback

27. 9/14/ :45 PM
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.