1. PPTs for teaching & learning for course BUSINESS RESEARCH METHODS MBA Sem I Savitribai Phule Pune University, Pune, India. By Prof. Swapnil Undale & Dr. Padmavati Undale
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2. Research Proposal
To understand perception of consumers towards the snack food Hippo for Parle Agro Products.

3. Assumptions The study will be conducted in Pune.
The target respondents will be the youth, lying in the age of 16 to 21 years.
The total number of respondents will be 300.
Total no of competitors in the market are 2500 including all local competitors.

4. Title
To understand consumer perception of Hippo, a brand of Parle Agro Products.

5. Research Design Objectives:
To find out the consumer awareness about the brand Hippo.
To determine consumers likeability for the product in terms of various parameters such as taste, aroma, packaging, availability etc.
To determine consumer preference for snack food amongst the various competing brands.

6. Strongly agree_________________
Research Design
Type of Study:
The research will be a Descriptive Research.
A structured interview of 300 people will be conducted from different parts of Pune.
Sample Questionnaire:
Parle Agro Hippo maintains high quality
Strongly agree_________________
Agree________________________
Neither agree or disagree_________
Disagree______________________
Strongly disagree_______________

7. Research Design Sample Questionnaire:
Rate the following parameters on a scale of 1 to 7:
Taste: Bad Good
Availability: Poor Readily
Available
Rank following flavors of Hippo according to your preference (Rank 1 to most preferred through 5 for least preferred)
Italian Pizza… Chinese Manchurian…..
Yoghurt mint … Hot and Sweet Tomato….
Thai Chili….

8. Research Design Target Population and Sample Size:
Target population is the youth of Pune between the ages of 16 to 21 Years.
People from different economic backgrounds will be interviewed.
Sample Size :300

9. Research Design Sampling Technique and Data Collection Method:
The Stratified sampling technique will be adopted.
The data collected will be in the form of structured interview . Personal interviews will be conducted.

10. Research Design Research Instrument:
The research instrument used will be the structured questionnaire.
The Likert's rating scale and semantic differential scale will be used.

11. Managerial benefits This study will help management
To understand the strengths and weaknesses of the brand.
To understand the changes required to be made in terms of flavour, packaging and price.
To find out the effectiveness of the distribution channels.
To find out the effectiveness of the integrated marketing communication strategies used.

12. The project will be completed within a time period of 6 months.
Proposed Cost
Sr. No.
Particulars
Amount (Rs./-) 1
Salary/Honorarium
1,20,000.00 2
Traveling Expenses
20,000.00 3
Secondary data, Books, Journals etc
10,000.00 4
Stationery, typing & printing
5,000.00 5
Miscellaneous
Total
1,60,000.00
Proposed Duration
The project will be completed within a time period of 6 months.

13. Profile of Research Co. Capabilities
Our technical capabilities are broad & diverse.
We offer full service research capabilities.
Highly experienced & skilled research analysts
Wealth of standardized & customized solutions to address unique issues.
Innovative approaches combined with broad market knowledge.
Highly qualified & skilled researchers.

14. THANK YOU