1. Lululemon Amber Mitchell

2. Outline Introduction History And Major Accomplishments Product Price
Marketing Communication
Distribution
Reaction By B.C Consumers
Good Reactions By B.C Consumers
Conclusion
WorksCited
Outline

3. History And Major Accomplishments
Lululemon was created in Vancouver BC, 1998
Frist real first store opened in November of, 2000
At the beginning the idea was to have the store where people could learn physical aspects of healthy living from yoga to diets to exercising. Unfortunately the store became to busy so they could only sell their product.
Product is available all around the world
Is extremely popular and very successful
Products are high quality
History And Major Accomplishments

4. Product product can be worn as Athletic wear includes: Running Yoga
Everyday wear includes:
stylish
Its comfortable
flexible
Lightweight
Cotton soft
Product

5. Promotion Rarely offer sales, so all clothes are on for full price
They offer free hemming if the product doesn’t fit right
If stitching comes undone they will replace the item for free
They have a limited supply so customers buy the product right away
Promotion

6. Price Women leggings- $100.00 Women short - between $45.00-$55.00
Womens sports bra – between $42.00-$58.00
Yoga mats – between $48.00-$78.00
Men's pants – between $ $128.00
Mens shorts – between $ $78.00
Price

7. Marketing Communication
Lululemon gets their product out by:
customers talk about lululemon to their friends
Magazines
Tumbler
Facebook
Twitter
Youtube
Posters
Blog
Yoga clubs
Marketing Communication

8. Distribution Online shopping
Buying goods on the internet instead of going out, they can even send the product that you ordered to your house.
brick and mortar
The meaning of brick and mortar is, a business that deals with customers face to face in a store.
Distribution

9. Reaction By B.C Consumers
There are mixed reactions by the consumers
Some people feel that they show to much of peoples curves and that it isn't flattering at all
Some consumers love the product they like that they can workout in the product but also use it as a everyday style.
Good quality products
Good relationship between customers
Reaction By B.C Consumers

10. Good Reactions Of B.C. Consumers

11. Any questions?
Conclusion

12. WorksCited (History) http://www.lululemon.com/about/history (price)
(Reactions)
WorksCited