1. Welcome to the 2006 Standards Summit & Reception

2. Welcome to the 2006 Standards Summit & Reception
Alexandra Pruner
Sr. Vice President & Publisher
World Oil

3. Jonathan Lewis 2006 Standards Summit
Opening Remarks

4. Randy Clark 2006 Standards Summit
Launch of Our New Brand

5. Industry Goals Reserves replacement Production optimization
Operational efficiency
Regulatory Compliance

6. Intelligent Energy Various definitions
Involves people, processes, technology
Growth and change
Sense of urgency
Need for more digital standards (SPE 2005 Forum)

7. Standards for Intelligent Energy
Link with the business strategy
Compelling value proposition
Industry commitment
Time-to-market critical

8. The Prize
The upstream oil and gas industry believes that increased standardization can result in billions of dollars of additional value in the area of production optimization, alone, and knows that there are additional billions to be saved in other areas of the business.

9. The New Organization
Board of Directors: Re-ignite upstream industry-wide interest in standards definition and adoption by:
Taking a fresh look at the organization
Capabilities
Delivery model
Positioning

10. The New Organization Including broader representation
More national energy companies
More regulatory agencies
More vertical service companies
More horizontal IT organizations
More professional services organizations

11. The New Organization Focusing on value Community effect
Information exchange efficiency
Value delivered by existing standards
Drive through to deep deployment

12. The New Organization Re-inventing the organization
Same upstream E&P focus, but
New leadership
Clarified mission and vision
New name
New image

14. The Vision
Energistics will be the global Energy Standards Resource Centre for the upstream oil and gas industry

15. The Mission
Energistics will deliver to the upstream oil and gas industry the means to produce, promote, deploy and maintain common information and data standards

16. The Value Proposition Leverage Early Involvement Value Capture
Industry Presence
Standards Support
Deep Deployment
Lower Risk
The Energy Standards Resource Centre

17. The Unique Difference Driver Ownership Operating Model Deployment
Promotion
Global
Membership

18. Welcome to our recent new Members
M&H Energy Systems
Brent Perry
OSISoft
Cheryl Dugger
Honeywell
Mark Opheim
Paras Consulting
Tracey Dancy

19. Jerry Hubbard 2006 Standards Summit
The Energy Standards Resource Centre
The Open Standards Community
Energistics Membership

20. The Energy Standards Resource Centre
A neutral and collaborative work space
Intuitive, functional and educational website
Project management and development tools
Integration of technical and business standards
Links to standards important to the industry
Petrotechnical (WITSML, PRODML)
Global Unique Well Identifier
Products, Services & Equipment Classification (ECCMA)
Other global standards (ISO (POSC Caesar), ISO 22745)
Other industry groups (PIDX, SPE, SEG, CIDX)
Custodianship of standards
Maintenance and modification

21. Our new look!

22. The Open Standards Community
Energistics will encourage participation and coordinate communications between users of open standards through the establishment of eight global regions
North America (United States, Canada and Mexico)
South America (Central and South America)
Western Europe (European Union and Scandinavia)
Eastern Europe (Russia, Kazakhstan and non-EU states)
Middle East (Saudi Arabia, Kuwait, UAE, Bahrain)
Africa (Angola, Equatorial Guinea, Nigeria, South Africa)
Asia South (India, Singapore, Australia, New Zealand)
Asia Pacific (China, Japan, Korea, Vietnam, Philippines)

23. The Regions Mission Establish a regional presence for standards
Improve communications among users
Provide localization to the message
Identify new standards requirements
Drive adoption and deep deployment
Facilitate an active global community

24. The Region Lead will:
Be a Sustaining, Contributing or Associated member
Be located within the boundaries of the Region
Be conversant in localization techniques
Be willing to devote one day/month on community activities
Provide a communications conduit to the Houston office
Set up one major Region meeting per year including:
Engaging a sponsor, a venue and speakers
Identifying and inviting potential attendees
Obtaining localization of invitations, agendas, documents

25. Membership Opportunities
Sustaining Members
Full membership rights
SIG and Work Group participation
Contributing Members
Associated Members
Reciprocal memberships

26. Membership Benefits Active Collaboration Shared Development Risk
Open standards development/deployment projects
Shared Development Risk
With the entire upstream industry
Leverage Industry Knowledge
For the benefit of your organization and trading partners
Early Access/Involvement
Maximizing the business value of standards

27. Membership Summary We currently have 65 member companies
We need to encourage participation from…
National energy companies
Professional services organizations
Vertical service companies
Horizontal IT organizations
Regulatory agencies
Academia
Our membership should reflect the entire spectrum of the upstream oil and natural gas community

28. Alan Doniger 2006 Standards Summit
Energistics Standards

29. Organizing by Subject Area
For Standards and Related Materials
Actively promoted for adoption and deployment
Actively under development
Other things In our Portfolio
Everything referenced from other sources
For The Energy Standards Resource Centre
A familiar entry point for all visitors
For Special Interest Groups
Align SIGs with major Subject Areas

30. Areas of Focus Global Unique Well Reference Data Standards
Identification Standards
Reference Data Standards
Board
Board
Data Management SIG
Economics
Economics
E&P Business Process
Reference Model
Production PRODMLSIG
Production
Production
Reservoir
Reservoir
Geology
Geology
Engineering
Engineering
Drilling WITSML SIG
E&P Catalogue
Standards
eRegulatory SIG
Expl
Expl
Petrophysics
Petrophysics
Petroleum
Petroleum
Geology
Geology
Engineering
Engineering
Drilling
Drilling
Production
Production
Facilities
Facilities
Engineering
Engineering
Engineering
Engineering
Engineering
Engineering
Drilling
Drilling
Completion &
Completion &
Production
Production
Geophysics
Geophysics
Operations
Operations
Workover
Workover
Operations
Operations
XML exchange standards, design guidelines, profiles

32. What is on a Subject Area SIG page?
Overview
How to participate
Events
Hot Topics
Links to more information
Subordinate pages with
FAQ
Team participant lists
SIG company list
Private Web Pages
Team meetings, issues, draft documents etc.
Discussion Forums
Public
Private

34. What is on a Subject Area Standards page?
Overview
Major initiatives *
For each Standard / Best Practice
Strategy
Links to more information
On Energistics managed Web sites
prodml.org, witsml.org, geoshare.org, posc.org
On other Web sites for external things
Plans: near-term status and future objectives

35. What are Major Initiatives?
Strategically Driven
Board, Advisory Council, Membership, Communities
Full Life-Cycle but Incremental Plans
Needs, Resources, Development, Early Adoption, Full Adoption, Market Positioning, etc.
High Degree of Leveraged Resources
High Confidence of Real Value Delivered

36. Current Major Initiatives
WITSML Standards  Drilling WITSML SIG
PRODML Standards Production PRODML SIG
Well Identity Standards and Services  Data Management SIG
Product, Service & Equipment Classification Standards  new SIG closely working with other international, cross-industry efforts

37. Commitment to Major Initiatives
Energistics is committed to drive to and through the identification, planning, resourcing, development, deployment and adoption, and realization of intended value through structured packages of activities that qualify as Major Initiatives.

38. Treatment of Existing Standards
Other Existing Standards will remain documented via The Energy Standards Resource Centre so value can continue to be realized through use directly or as reference material
Some may be taken forward by a self-motivated Work Group acting through a SIG for context, review, etc.
Some may be included in the packaging of a Major Initiative as a constituent element.

39. WITSML – Wellsite Information Transfer Standards ML
Status
6th Year, Strong Early Adoption, Recognize Need for More
Accomplishments
Semi-annual Meetings, Seminar and Exhibition in Aberdeen in October; Sponsors for ’07 Events
Participants
> 40 SIG Members; Depth of Participation Growing
Future
Norway Drilling Daily Reporting Work to be reviewed
Bug Fix Release “now” (Version )
Two-years of Stability Requested to Strengthen Market Position
Usage and Dialect Issues Primed for Resolution

40. PRODML – Production XML Standards
Status
Work Group Completing 1st Year, Public Review & SPE in Sep., Post-Review Adjustments Very Nearly Completed
SIG Invigorated and Prepared to Receive Work Group Results
Accomplishments
Unprecedented Success of 4 Pilots; Excellent Response to Review Feedback; Overflow SPE Event with Pilot Videos
SIG and ’07 Work Group Organizing – Already Driving Hard
Participants
13 Original Participants  SIG; Many New Participants in the Process of Joining
Future
Publication and Turnover of Version 1 – mid-November
Work Group for ’07 to be Organized with Plans, Resources, Funding – mid-January
Dual-Track for ’07: Promote use, new features and functions

41. GUWI – Global Unique Well Identifier – Well Identity Standards and Services
Status
Steering Team (15+ Industry Companies) OK’d Pursuing LOI with IHS Energy
SIG Work Group Being Formed; Preparing Service Agreement
Accomplishments
Letter of Intent Signed by IHS and POSC (August)
Start of Routine Coordination Meetings with IHS Energy (October)
Transition Meeting of Steering Team to SIG Work Group (October)
Presentation and Discussion at Open SIG Meeting (November 7)
Participants
15+ Original Team  SIG Work Group; New Members Anticipated
Future
Populate SIG Work Group to point of Launch
Complete Service Agreement – target: year-end
Define promotional plans to launch in early ‘07

42. Products, Services & Equipment Classification
Status
This is an activity in the process of being formed.
Subject Area: equipment, material, and service classification systems and content as used in design, construction, maintenance, procurement, and financial work processes
Accomplishments
Coordination with ECCMA and other cross-industry groups (October 25)
Upstream Oil & Gas Content Standardization Council under consideration
Presentation at open SIG Meeting (November 7)
Participants
Pending (First new member focused on this activity is M&H Energy Systems)
Future
Use a new SIG
Work with other industry and cross-industry groups to promote and achieve improved completeness, consistency, and clarity of standards and best practices

43. Some Thoughtful Questions

44. Does the industry (still) need collaborative efforts to produce, refine, and support data, information and process standards?
The industry seems to continue to struggle with problems resulting from the lack of consistency, quality, compatibility, etc. in data and information as stored, as transferred, and as used.
Non-competitive, collaborative standards efforts are still needed.

45. Why are many standards not widely used or not producing intended results?
We don’t define non-competitive boundaries well?
We don’t step up to the real (full) scope?
We solve a subset? We solve under idealized conditions?
We don’t see the need to invest precious time, resources, and expertise? [self-fulfilling prophesy]
We expect standards to be 100% finished and never have to change again?
We are tempted to stand on the sidelines and let others do the heavy lifting [standards definition]?

46. So …
In order to have the best chance that the results of our collaborative efforts are really used and do produce expected results,
We believe that we must keep what is chosen to be done, what is being done, and what has been done
In YOUR minds and in YOUR hands.
Therefore, our recommended emphasis on The Energy Standards Resource Centre and on pursuing qualified Major Initiatives.

47. And …
We don’t need armies of your people to conceive and define non-competitive, collaborative solutions [standards] that work, but we do need:
A few of your Visionaries to ensure that the right problems are being addressed
Your key Leaders to clear the way for the solutions to come into full and proper use
Your Front-Line Professionals to express the real “purpose,” to “test fitness,” and to “be committed to deployment”.
These people help make standards truly successful and will be more valuable to your organization

48. Standards Summit Roundtable
Moderated by Alexandra Pruner Sr. Vice President & Publisher of World Oil

49. Roundtable Participants
Steven Carter
Wellogix
Randy Clark
Energistics
Martin Leach
Accenture
Stewart Robinson
UK DTI
Carol Tessier
Pioneer Natural Resources
Steve Zelikovitz
ExxonMobil

50. Thank you for attending the 2006 Standards Summit
Please join us for the reception!