1. Microsoft
SWOT/PEST

2. Windows
Surface
Xbox
One Drive/ Cloud
HoloLens
Profile

3. Strengths #1 Software Company in the World Widely Used
Entertainment/ Multimedia Platforms
Strengths

4. Bing
Occasionally Purchases
Reputation
Open Source
Weaknesses

5. Cloud Computing
Virtual/ Augmented Reality
iCloud Hacked
Opportunities

6. Threats Apple Google Server Crash/ Hacking Government/ Monopoly Threat
Hardware Dependent
Threats

7. Political Deregulation Bill and Melinda Gates Foundation
China/ Manufacturing
Monopoly
Disagrees with President Donald Trump’s Immigration Policy
Political

8. Economic NASDAQ TPP/ Trade Relationships
High Growth of Sales in Developed Countries
Growing Middle Class/ Disposable Income
Economic

9. Societal NFL/ Surface Tech Savvy Pop Support Local Businesses
Open to Malware
Societal

10. Technological Cloud Computing/ One Drive Tablets Intel Surface
HoloLens
Technological

11. Immortal
Innovative
Backwards Compatible
Standard OS
Takeaways