1. A Moving Target… Current State of Student Reporting & Analytics
Villanova University
Sarah Lodise
Shadan Ahmadi-Naini
Things are changing…
more of appetite for analytics in our executive team and want to ensure the same story is being told with the data
Admission implemented Slate and the rest of the admitting offices are following suit
Perceptive pushes the data into Banner
ERP will be changing and this will have impacts on Financial Aid as Finance and HR go to workday

2. Agenda Governance Operational Reporting and Report Example
Analytics Tools and Dashboards
BI Goals for 2018

3. Governance University Analytics Committee
Monthly Meeting: representation from: IT, Enrollment Management, Provost, Finance, HR
Project: Data Cookbook (iData)
Glossary of terms
Use of API (Cognos, etc.)
Enrollment Management (EM) structure
Admission, Registrar, Financial Aid, Retention, IMG
Even as data sources get de-centralized, there is a need to be aware of where data is and how each area is using it

4. Operational Reporting
Tools that get the job done
Cognos (with Student ODS challenges)
Access, Discoverer, Banner 8x reports (eek!), Slate
Report Requests
Most users cannot create reports on their own when multiple query items are needed
Request process: Put in a ticket first, clarify by /phone
BI Analyst (Shadan) does the heavy lifting and works with EM to validate and modify

5. Report Example
List of UG level students who are graduating in , , and term with following fields:
 Academic Outcome
Grad Term ACADEMIC_PERIOD_GRADUATION
College COLLEGE
Level STUDENT_LEVEL
Status STATUS
Catalog Year [Academic Study].[CATALOG_ACADEMIC_PERIOD]
Name NAME
ID ID
Major 1 to Major 4 MAJOR, SECOND_MAJOR, THIRD_MAJOR, FOURTH_MAJOR
Minor 1 to Minor 4 FIRST_MINOR, SECOND_MINOR, THIRD_MINOR, FOURTH_MINOR
Here is the problem:
 Student graduated in term with FIN major and catalog year. 
 Student now is an MBA student - a GB level students with a new catalog year
 The record is listed twice in the report . So level = UG from the “Academic Outcome” view does not work right.

6. Report Example Challenging ODS detailed report example Q_AcadOutcome
[Student Detail].[Academic Study].[CATALOG_ACADEMIC_PERIOD]is not null
Removed from 1st qry and added it as a filter

7. Report Example
Challenging ODS detailed report example

8. Analytics Tool Evaluation Process Tool Features of Interest
Trial with 3 tools for group of power users
Survey tool to collect feedback
Overlay cost and long-term plan to make a decision
Tool Features of Interest
Linking up various sources of data
Ease of dashboard creation and visualizations available
Access/Administration of tool
Assigning to specific audiences vs. Public
Sensitive Data

9. Dashboard Prototypes

10. Next Steps
Goals for 2018
Publish MORE meaningful visual content for decision-makers
Continue to migrate away from Discoverer and Access for all levels of reporting
Further develop data policies and access (i.e. report request process efficiencies, document data definitions, get the right data in the right hands)

11. Thank you for attending!
Questions / Contact Us
Sarah Lodise
Shadan Ahmadi-Naini
Thank you for attending!

12. Thank You
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