2. CERN communications strategy 2017-2020 Putting it in practice
Ana Godinho
21st EPPCN Meeting
CERN

4. Six overarching key messages
CERN is a world leader in particle physics.
The discovery of the Higgs boson opens the door into new physics, on a journey of discovery that will extend for decades.
To continue this journey of discovery we need new accelerators, detectors and computing capacity
CERN brings benefits to society
CERN is an open institution 
Peaceful collaboration and diversity are intrinsic to CERN
1. CERN is a world leader in particle physics. (Encompassing theoretical and experimental research, engineering and computin.g)
2. The discovery of the Higgs boson opens the door into new physics, on a journey of discovery that will extend for decades.
3. To continue this journey of discovery we need new accelerators, detectors and computing capacity. (To build them we need to push the technology.)
4. CERN brings benefits to society. (CERN contributes to the human endeavour of acquiring knowledge, it has a strong positive impact on training future scientists and engineers, on driving innovation, on transferring knowledge and technology to society and industry, and on engaging citizens in the achievements of fundamental research.)
5. CERN is an open institution. (CERN’s scientific results are available in open access and CERN is committed to open innovation. CERN is open to citizens, open to the arts, humanities and other expressions of culture.)
6. Peaceful collaboration and diversity are intrinsic to CERN. (People from different nationalities, cultures, backgrounds and with different expertise collaborate peacefully, on an equal footing.)

5. The impact brochure Impact

6. Press releases and updates
Science – telling stories
2017 Global media coverage
Number of press cuttings – CERN, LHC and related keywords
Press releases and updates
CMS Open Heart Surgery
Tm Berners-Lee ACM A.M. Turing Award
BASE / Antimatter
LHCb 5 particles
SESAME
LHCb SM deviations
SCOAP3
1 January – 30 April 2017

7. Outreach event 2017 Impact 25 m 40 m
CERN: Accelerators, Detectors, Computing
Science
From CERN technologies to benefits for society
Peaceful collaboration and diversity
My neighbour CERN
Dialogue, entertainment and fun

8. The journey of discovery
#WhatsUpLHC

9. Sharing stories The journey of discovery
FollowFriday – Italy, Portugal, France, Germany, UK, Finalnd, The Netherlands

10. CERN ”VIP” presentation
Reaching policy-makers
Welcome
to Accelerating Science and Innovation
CERN ”VIP” presentation