1. Coca Cola- A consuming passion...

2. 90 billion servings of Coke’s products are consumed each day
Where can I get a Coke?
The company sells over 400 brands in over 312 countries or territories.
Coca Cola- A consuming passion...
90 billion servings of Coke’s products are consumed each day

3. A transnational company
A transnational company is one that operates in more than one country across the world.
Coca Cola- A consuming passion...

4. Headquarters mostly in MEDC countries.
Some characteristics...
Apart from operating in more than one country, transnationals also have a number of other characteristics…
Well known brands
Headquarters mostly in MEDC countries.
Coca Cola- A consuming passion...
Atlanta, Georgia, USA
Huge Profits
$24 billion dollars
71,000 people worldwide
Large employers

5. But how did a once small American company go global?
Coca Cola- A consuming passion...

6. Coca Cola- A consuming passion...

7. Basically the World is shrinking.
What is s ?
The term globalisation is contested, a general definition is…
Coca Cola- A consuming passion...
An increase in the flow of goods, services, people, capital across national borders in order to create a more integrated and interdependent world economy.
Basically the World is shrinking.

8. What factors have lead to globalisation?
Coca Cola- A consuming passion...

9. Coca Cola- A consuming passion...
Advances in transport
Improved transport means that people and goods can be moved around the world more quickly. Distance between places hasn’t changed, but the time needed to cover those distances has.
Coca Cola- A consuming passion...

10. Communication and technology
Improvement in technology, such as the internet, has meant that capital (money) can be transferred instantly between locations. People can also use telephones and the internet to communicate more easily in ‘real time’.
Coca Cola- A consuming passion...

11. Development of mass media
Improvements in technology have also lead to the development of a mass media, television, radio and internet, far off places now seem much closer… we can even see them in real time.
Coca Cola- A consuming passion...

12. Coca Cola- A consuming passion...
Shrinking world...
These factors have lead to increased interdependence between places… they also seem much closer than they did.
Coca Cola- A consuming passion...

13. Coca Cola- A consuming passion...
Why a global location?
Coca Cola- A consuming passion...

14. Coca Cola- A consuming passion...

15. Bottled in 200 countries across the world.
Coca Cola- A consuming passion...
why?

16. Coca Cola- A consuming passion...
Why a global location?
Manufacturing your product in the country you sell it has a number of advantages.
Coca Cola- A consuming passion...

17. Low labour costs = higher profits.
Why a global location?
Labour Costs
Labour costs may be lower in some countries, especially LEDC countries.
Low labour costs = higher profits.
Coca Cola- A consuming passion...

18. Less transport = higher profits.
Why a global location?
Tranport Costs
Manufacturing your product in the country it is sold reduces transport costs.
Less transport = higher profits.
Coca Cola- A consuming passion...

19. Relaxed legalisation = lower overheads= more profit.
Why a global location?
Legalisation
Legalisation on working conditions, workers’ rights, health and safety, and the environment may be less strict in some countries.
Relaxed legalisation = lower overheads= more profit.
Coca Cola- A consuming passion...

20. More favourable taxation = lower overheads= more profits.
Why a global location?
Business conditions
Some countries may try to encourage multinationals to invest in their country by offering lower tax rates and financial incentives.
More favourable taxation = lower overheads= more profits.
Coca Cola- A consuming passion...

21. More consumers= more profit.
Why a global location?
Market
It widens your market.
More consumers= more profit.
Coca Cola- A consuming passion...

22. The status of your brand is raised.
Why a global location?
Brand Status
The status of your brand is raised.
More status = more consumers = more profit
Coca Cola- A consuming passion...

23. More local = more consumers = more profit
Why a global location?
Local feel
Producing your product in a country and adapting to the local market makes it seem more ‘local’.
More local = more consumers = more profit
Coca Cola- A consuming passion...

24. Does Coke show corporate responsibility?
But how ethical is Coke?
Does Coke show corporate responsibility?
Coca Cola- A consuming passion...