2. Over 400,000 registered users by April
{$ 0.00 Marketing}
Growth

3. Tweens/Girls

4. A Day in the Life of Whyville Sunday, March 23, 2003
12,000 unique visitors
563 new registrations
1,584,495 page views
63 minutes, mean visit time

5. By Comparison Page Views/Month*:
Girls life: thousand
Cosmogirl: thousand
New York Times Learning Net: 1.2 million
Time for kids: million
BigChalk: million
Whyville.net: million
Discovery.com: million
*Standard Rate and Data Service

6. Education Sites - avg: 3-5 minutes Top Entertainment Sites:
Time Spent Per Login * :
Education Sites - avg: 3-5 minutes
Top Entertainment Sites:
EA online games: minutes
AOL Entertainment: minutes
Whyville.net minutes
Yahoo! Games: minutes
Electronic Arts Online: minutes
*Nielson//Net Ratings

7. SO WHY ?

8. We Are A Real Community !!

9. We Challenge Our Users Y-POX achoo THE Feb. 14- March 13, 2002
3,000 BBS postings

10. And Engage Them
SOLSTICE
SAFARI

11. DATA FOR TOKYO JAPAN

12. Safari Team Tokyo Australia Texas Calgary London Singapore Calgary
Ohio

13. Our Kids Own Their Own Learning
Sustained Activity, Jan - March
Go team we won! yay! thanks for being the best team eva!
i gotta go scream into a pillow lol cyaz around!
Which Never Ends !!
YAY! I am so happy! =) We should have a party... But when would be a good time that all team members could make it?
Ensuing discussion of time zones

14. KEYS TO SUCCCESS We are real (virtual) User owned and created
Safe and Responsible
Challenging
Respectful
Responsive
Solid educational foundation and objective