1. Designing With Type part 2

2. During Middle Ages books were called…
papyruses
illuminated manuscripts
scrolls
calligraphy
What does “Illuminated”
mean?

3. The first printing press was invented…
by William Caslon
in 15th century
in 18th century
b & e
by Johannes Gutenberg
a & c

4. Name 2 main type categories
ascender and descender
Serif and Sans Serif
cold and hot metal type
none of the above

5. Which fonts are older, Serif or Sans Serif?

6. Leading – spacing between lines
This term derives from “hot type” typesetting (strips of lead
were placed between lines of type) and refers to the amount
of spacing between lines of type.

8. Leading – spacing between lines
How much leading?
One rule of thumb suggests adding
about 20% or around 2 points to the
point size of your text as a starting
point for adjusting line spacing.
Less is generally too crowded.
Type size: 32 pt. / Leading Size: 34 pt.

9. Kerning – spacing between letters

10. Kerning – is the individual attention given to the spacing between any two letters

11. Kerning Pairs
These are pairs you must start paying attention too in everything you design in this program.
OC — curved letters need special attention
Ya — always kern after a y
Hi or fl — vertical letters together or ligatures
Wn — oblique letters always present a problem

12. Kerning Pairs

13. Kerning Pairs

14. Kerning Pairs
There shouldn’t be a space between them

15. Kerning Pairs

23. compare these logos

24. compare these logos

25. “Typolution” Animation by Olivier Beaudoin:

26. Famous Graphic Designers
David Carson
Paula Scher

27. To Get More Ideas for Project 2
“Type City” – Interactive Project

28. Student Work
Pick a children book and draw one page. The illustration must related to content
It must be black and white
You can paste the text along the path
And use letters to draw the character
It must have content too

29. Student Work
6. You should play around the keyword in the content. Make a outstanding and look like its meaning

30. Student Work
If you don’t have time to search the children book. You can use the content of previous student’s work.
e.g. humpty dumpty sat….
But you must draw your own egg and character. Have your own gesture of the character. You own layout and structure of paragraph.

31. Student Work

32. Student Work

33. Student Work

34. Student Work

35. Student Work

36. Student Work. Project by Kat M.

37. Student Work. Project by Leo A.

38. Student Work. Project by Cynthia D.

39. Student Work. Project by Rachel P.

40. Student Work. Project by Shawn D.

41. All you need to know about different typefaces:
More Useful Links
All you need to know about different typefaces:

42. Need More Fonts?

44. Which one is Serif and which one is San Serif?
Arial
Times New Roman

45. ________________ I s s p a c e b e t w e e n e a c h l e t t e r.
H e r e I s t h e s a m p l e s e n t e n c e.
Here is the sample sentence.

46. Kerning
________________ I s s p a c e b e t w e e n e a c h l e t t e r.
H e r e I s t h e s a m p l e s e n t e n c e.
Here is the sample sentence.

47. Here is sample paragraph
____________ is space between lines

48. Leading Here is sample paragraph Here is sample paragraph.
____________ is space between lines

49. Student Extra Credit
You can demonstrate Illustrator technique that didn’t cover in class. The time length is 10 minutes. You will have extra 3% in your final grade.