1. 28th June 2017 Emily Leach Kate Pontin
Prove Your Point
28th June 2017
Emily Leach Kate Pontin 1

2. This workshop will;
Examine why we need to collect this evidence or why it can actually help us to increase visitor numbers.
Examine what we mean by collecting data or evidence about visitors and ‘non visitors’
Examine any legal issues we should know about
Result in learning through sharing and exploring issues
Start or continue our own individual plans for collecting and using evidence.
This is the intro slide
After we have briefly heard who the attendees are and what they are expecting from the day. 2

3. Why collect data? Develop your own way forward based on knowledge not guess work!
Accreditation
Applying to funders
Making your point to trustees or councillors who do not know you very well
Informing everyone about how well you are doing
A ‘selfie’ ; picture of you
Evidence of need
Success stories and why you need more
Motivators and customer care.
An over view of why we need to even bother 3

4. What services or experiences do they expect and what can we provide?
What are our TARGETS
Who are our users/ visitors?
How can we generate more income and visitors?
What resources do we need to provide those services
YOUR BUSINESS PLAN
How much income will it give us?
How much will it cost us ? What is our BUDGET

5. The iterative process
Plan
Consult
Evaluate
Implement 5

6. What is Data? Another word for evidence
Our users
Our ‘non-users’
Numbers; 35, 000 visitors
Percentages; 50 % of users arrived in a car
An list for newsletter purposes
Number of likes on a Facebook page
Tracking visitors
‘ no one looked at the display case’
Comments ‘we would come if there was a café’
50% of teachers in the local school didn’t know there was a museum.
We consulted 8 community groups
Results of a pilot – ‘6 new schools booked the session’
This slide (or it could be three or four slides) should get across the point that audience data is about EVIDENCE – not just numbers…..
That it is about those who use the services AND those who don’t i.e.
Those who do know about the service and those who don’t. 6

7. Evidence comes in different shapes and sizes.
Depending on what you want to know and who it is for…
Resources available
Time to collect the information
People to do the work

8. Say which activity you liked best here ?
Quantative
Questionnaires
Post code analysis
Feedback forms
Say which activity you liked best here ?

9. Why did you like the activity?
Qualitative
Interviews
Focus groups
Photographs
Letters
The things people make or produce;
e.g. poems
Why did you like the activity?

10. A word about Data Protection
The Act regulates the use of “personal data”.
Whether computerised or part of a filing system where an individual can be recognised. There is stronger legal protection for sensitive areas e.g. ethnicity
It is the main piece of legislation that governs the protection and processing of personal data on identifiable living people in the UK
It defines eight data protection principles.
It requires companies and individuals to keep personal information to themselves. Data must be adequate and not excessive.
Individuals of appropriate age and capacity must consent to organisations holding their data. They must ‘opt in’
A simple information slide explaining that data can only be kept if the person has given permission.
Show some examples of permission forms,
How long can it be it be kept
Who has access to it
It is nothing t be afraid of.. 10

11. How evidence collection works in practice;
Dover Museum and Arts Group Heritage Lottery Fund and data collection Tunbridge Wells 11

12. Different types of data strengths and weaknesses

13. Workshops What to do with the data you already have Analysing data
Drawing up a plan to collect data about specific groups or audiences;
Where to start;
tip be SMART

14. What makes a good data collection plan? Be SMART
Above all know why you need the information…
What do you collect and review regularly.. Benchmarking and comparisons
What do you need to prove a need or a success. 14

15. Methods of presenting data….

16. Key to success…. Understand what you want to find out….
Understand why you want to know about it….
Are you talking to users or non users, stakeholders….
Where can you find them.
What is their best method of communication 16

17. What to do with the data….
Not just a tick box exercise!
Evidence of your work and your success
Feed back to staff
Feed back to trustees
Use to make press releases and publicity material
Use to influence donors
Use to make funding bids. 17

18. Further Information
content/uploads/2014/08/ShareSE_Evaltoolkit.pdf
evaluation/why-listen-visitor.htm