1. How to accelerate sales in a café restaurant
Turn your data in to more sales
Module developed by jewel ahmed

2. The real challenge
Creating a café restaurant that delivers great foods and customer service is the easy part. However, the real challenge is how to make money out of it . . .

3. Module introduction This module is designed to:
Identify different sales techniques and implementing ideas to boost up sales in a fast food industry

4. Module objectives At the end of the module you will able to –
Understand and exploit different sales techniques to boost up sales
Common customer complaints in café restaurant
Identify why you need a selling system take place to get succeed
At the end of the module you will be assess by attending a short quiz (link provided)

5. Why sales techniques are important
Sales techniques are the methods that sales professionals use to create revenue. The sales process is something that a dedicated professional works on for many years. The techniques are refined through trial and error based on the sales associate's experiences. In case of café restaurant business; owners as well as sales persons needs to follow certain technique in order to compete and boost up sales. Those sales techniques and strategies are being discuss in the following slides.

6. Sales team setup
Effective sales team building is essential to implement sales strategies
Setup creative and energetic sales force team
Develop training module for the existing and new employees
Prepare the sales team objectives before take action
Monitor sales team activity on regular basis
Give feedback If necessary
organize additional training and development session for improvement

7. Sales techniques
Appearance is important – always well dressed and be confident
Manners – always be friendly and courteous, show the prospect that you are here to help. Smile gives positive impression and most importantly eye contact
Attitudes – be natural, be yourself and confident. Do not try to copy the manners and speech of someone else
Know the product in detail that you are offering and speak up. Let customer know more about the product

8. Sales techniques . . . (cont)
Your service to customer – repeat the order that has been placed. Offer some thing new that customer may like. Greet the customer and say thank the customers.
Remember customers like complements, want respect and want ways that make the things easy
There is no short-cut to success. Thus, needs to be classified to be a professional sales person

9. Sales techniques . . . (cont)
Develop handling customer complaint skills – listen to the customer carefully, try o understand their needs, offer something exiting, your goal is to make customer happy
Develop questioning skills – be careful what you are asking to the customer. Show respect and never criticize
Make a habit of upselling concept – always offer customers for value added meal or sides. Upsize the fries/drink or offer them try something new
Sample your new items that customer may like and buy
(upsell concept)

10. Sales techniques . . . (cont)
Monitor
Critical aspects of sales strategy
Moving forward with your plan you may keep track how well it is working
Take a look back on your previous month sales and ask following questions. Based on the answer change the plan and set new goals for the upcoming month
How did it go?
What worked and what not
Did I hit my numbers

11. Common customer complaints
Customer complaints are common in all sort of business specially in a café restaurant. However, it can identify easily from customers attitudes towards the restaurant and can overcome the situation by taking few necessary steps. It always help to engage more people in the restaurant which results more money. Few common customer complaints are as follows –

12. Common customer complaints
Poor customer service – no greetings, no eye contacts, no manners, no suggestive selling, no smile
Price – some times product costs are determines more than the customers expectations
Not enough verities – customers like different verities of foods that they can choose from
Long line up and delaying food delivery – people comes to restaurant when they get hungry. Delaying serving foods can cause of disappointment

13. Common customer complaints
Product unavailability – its natural customers get upset when they don’t get their desired items
Bad restaurant atmosphere – in some restaurant employee may not pay attention to cleanliness as a result restaurant may loose potential customers
Uncomfortable seating arrangement – some places people may not feel great to get relax and enjoy the meal. Result loosing customers

14. Why you need a selling system to get succeed
To begin using a selling system to increase sales
Successful sales pros find that following a selling system helps them know exactly where they are during the selling process
The system tells the seller when to move on to the next step to do better for the company

15. Sales team objectives
Begin using every step of organization’s sales system
Rate the sales team on each step of the sales system
Identify gaps in their own personal performance
Write an action plan: next steps, and with which prospect

16. Summary of key points Determine sales strategy
Successful sales is deliberate and thoughtful activity which need a process that should initiate over and over again. Those sales people who are not realize the result they desire the cause is usually the same which is ‘they don’t have a sales strategy’
know your questions
Before implementing the sales technique or strategies make sure what you are dealing with. Make a list of your questions; order in to a priority based and double check if you missed anything

17. Congratulations on completing this module
Get ready for the assessment ? PLEASE GO TO THE FOLLOWING LINK
sales-in-a-cafe-restaurant/quiz
Please select ‘start without an account’

18. References
Association for talent development. (2017, 12). Sales accelerator modules. Retrieved from Association for talent development: Modules
Choan, S. (2011, 02). Slide Share. Retrieved from Proffetional basic selling skills:
Easy LMS. (2017). Online quiz creator. Retrieved from Create online quizes:
Helbig, D. (2016, 12). 5 Keys to Successful Sales Strategies. Retrieved from Small business trends: