1. PLM(Product Lifecycle Management) in
HMC(Hyundai Motor Company)

2. Contents 1 Introduction 2 HMC(Hyundai Motor Company) 3
System Architecture of PLM in HMC 3
Case : Development of Powertrain 4
Conclusion 5
Q & A 6

3. 1. Introduction

4. Recent tendencies of the
Introduction
Recent tendencies of the
automobile industry
Strategies to get
competitiveness
Market Size
Market Share
Net Margin
Competitiveness
Global Management
New market
Local free trade
Response to global customer
Customer Power
Easy access to information
Shorter OTD (Order to Delivery)
Global Competition
Excess supply
Lower profit
Reducing cost
Strategic Cooperation
Outsourcing capabilities
Partnership

5. Opportunities for innovation of product development Major 6 subjects
Reducing
Development cost
Decreasing
Development cycle
Improving
Design quality
Innovative Product Development
Effective
Product Development System
Opportunities for innovation
of product development
Collaborative Community
Market Driven Development
Faster Time to Market
Competitive Cost
Product Innovation
6 Sigma Quality, DFSS
Major 6 subjects
of innovation

6. Business & Partnership
Information System Area of PLM A B C D E F G
Need/
Opportunity
Concept/
Dev.
Process &
Product
Design
Production
Deployment
Support/
Maintenance
Retire
Communication
CRM
CRM
Business & Partnership
SCM
Integration of
Resources & Process
ERP
Product Development
& Data Control
PLM

7. Conception~design~manufacture People, data, process, biz system
Location of PLM in e-BIZ Model
Business Value
Process of managing
Lifecycle
Conception~design~manufacture
People, data, process, biz system
Product information
SCM
CRM
PLM
ERP
DMES
Customer
Cooperation
B2B
B2C SM
KM/QM

8. (Hyundai Motor Company)
2. HMC
(Hyundai Motor Company)

9. Overview of HMC(Hyundai Motor Company)
Established in 1967
The world’s fifth largest automaker
The world’s largest integrated automobile manufacturing facility in Ulsan
The Korean second largest company in terms of total assets in 2008 (except public enterprises)
Ranked second in "initial quality" in a survey/study by J.D. Power and Associates.

10. Reduce prototyping costs & Optimize framework for product
Motivation of adapting PLM
Reduce prototyping costs
& Re-use original data
Integrate DB/SYSTEM
& Optimize framework for product
Effects of PLM adaptation in GM
Product development cycle 48 months  18 months
Research cost
12 %  6% of total income

11. 3. System Architecture of PLM in HMC

12. Laboratory/ Production technology
System Architecture of PLM
Laboratory/ Production technology
Design
Vehicle
Analysis
P/T
Production technology
DPA
PT-PDM
PDM
Enterprise collaboration information
DMES
(preceding, planning, development, mass- production)
Integrated BOM
USA
Turkey
India/Bejing
Materials system
Production system
Process system
Sale system
A/S system
Production/ Sale/ AS
PDM: Product Data Management
DMES: Digital Manufacturing Engineering System

13. System Architecture of PLM
arrangement
Production
Development of P/T
Development of vehicle
Product development
Product planning
PMS(Project Management System)
P/T collaboration system
PDM(Product Data Management)
DMES(Digital Manufacturing Engineering System)
e-BOM
(next generation BOM)

14. PDM(Product Data Management)
System Architecture of PLM
Development of P/T
Development of vehicle
Vehicle PDM system
Workflow
CAD BOM EO
Configuration
E-distribution
DMU/DPA
Tech. document
Parts BOM
Parts
master
CATIA master
Product planning
PMS(Project Management System)
P/T collaboration system
PDM(Product Data Management)
Product development
E-BOM
(next generation BOM)
Production
arrangement
DMES(Digital Manufacturing Engineering System)

15. System Architecture of PLM
Engineering/cooperation enterprise portal
Manager
Developer
Tech. management
Cooperation enterprise
Application Layer
Legacy interface
Part management
PMS
Starting task supporting system
EO management
BOM management
Distribution/
collaboration management
Legacy system
Consolidation
Collaboration
Development of P/T
Development of vehicle
Product planning
PMS(Project Management System)
P/T collaboration system
PDM(Product Data Management)
Product development
E-BOM
(next generation BOM)
Production
arrangement
DMES(Digital Manufacturing Engineering System)

16. Digital production technology Virtual manufacturing
System Architecture of PLM
Digital production technology
Product design
Product verification
PDM
BOM
Production tech. DPA
Process design
Process verification
Virtual manufacturing
Process analysis
Design DPA
Development of P/T
Development of vehicle
Product planning
PMS(Project Management System)
P/T collaboration system
PDM(Product Data Management)
Product development
E-BOM
(next generation BOM)
Production
arrangement
DMES(Digital Manufacturing Engineering System)

17. Preceding development Production technology
System Architecture of PLM
Preceding development
Planning information
Initial information
Production technology
Design BOM
AS BOM
CKD BOM
Production/sale BOM
Integrated BOM
E-BOM
Preceding
BOM
Planning
Development
Mass production BOM
e-BOM
Development of P/T
Development of vehicle
Product planning
PMS(Project Management System)
P/T collaboration system
PDM(Product Data Management)
Product development
E-BOM
(next generation BOM)
Production
arrangement
DMES(Digital Manufacturing Engineering System)

18. Assembling/ maintenance Problem early detecting
System Architecture of PLM
PDM
CAD model
Digital vehicle
DPA Group
Valuation
Pilot
Quality/AS
Design
Interference/
gap
Assembling/ maintenance
Past product
problem
Marketability/
appearance
Productivity
Digital QA
Problem early detecting
Problem solving
Development of P/T
Development of vehicle
Product planning
PMS(Project Management System)
P/T collaboration system
PDM(Product Data Management)
Product development
E-BOM
(next generation BOM)
Production
arrangement
DMES(Digital Manufacturing Engineering System)

19. 4. Case : Development of Powertrain

20. Case : Development of Powertrain
What is the Powertrain?
The group of components that generate power & deliver it to the road surface, water, or air
The engine, transmission, drivershafts, differentials and the final drive(drive wheels, continuous track)

21. PLM PIPE LINE Product Development via IT Pre-Review Detail Design
Fixed Model
Manufacturing M
Concept
Test
Styling
Package
Design
Prototyping
Manufacture
PLM PIPE LINE
Platform
Development
Analysis
Detail Design
Proto-type
Maintenance DATA
Parts/Assembly
Maintenance Manual
Design Platform
Car Design
Conflict/Fatigue..
Manufacturing
Technology
Package,/Lay out
Design
CATIA
Pro/E
Viewing Tool
-Viswiew
-Modeview
CATIA..
Assembly/Manufacturing
Sight/Control
Digital Shape/Skin
Mold
PowerTrain
Design/Analysis
Quality Inspection
Pro/E..
Parts/Car

22. Development isolated modeling method
Product Development via IT
Initial design
Master structure review
Revised design
Hardness analysis
Quality check
Previous review
structure review
& detailed design
Drawing
Standardized design method
Template
Start-up
Mockup
BODY
CHASSIS
TRIM
DMU
Each design step using catia
Development isolated modeling method
in each design part

23. 5. Conclusion

24. Conclusion Expected effect by PLM
Profit : Reducing cost in product lifecycle
Competitiveness : Process improvement + Efficiency in DATA management
Productivity & Quality : Accumulation & Recycling knowledge
Support cooperation development : Enterprise, partner, etc
Innovative Ability : Product & Related service

25. Competitive Power Conclusion Requirement for success in PLM
Clear Vision & goal
Consideration about flexible situation
Pre-inspection by pilot project
Concrete strategy & scope
CEO’s will
기업 경쟁력확보의 중요한 도구인 PLM을 성공하기위해서는

26. Reference Catia V5 설계신기술적용사례[김준효, 현대기아자동차] PLM구축사례[박희관,오토에버시스템즈]
CAD환경에서PLM협업기반구축사례[김준효,이기윤, 현대기아자동차]
자동차산업의 경쟁력확보를 위한 PLM구축방향및 과제[팽정국, 현대기아자동차]