1. Skills for change
Planning a campaign

2. Welcome to skills for change
Campaigning: Where to Start
Planning a campaign
Mobilising support
Using digital media
Power Mapping
Lobbying
Hot off the press! (How to get media coverage)
Evaluate, evaluate, evaluate

3. Session objectives Create an effective campaign aim
Understand the steps involved in planning a campaign
Map how you will measure the success of your campaign

4. Which is the most effective campaign aim?
‘Better feedback’
‘The university/college to commit to a maximum of 3 weeks turnaround on written assessment’

5. Specific Measurable Achievable Relevant Time bound
SMART campaigning
Specific
Measurable
Achievable
Relevant
Time bound

6. Tweet your effective campaign aim on the #skillsforchange hashtag
What is your aim?
Tweet your effective campaign aim on the #skillsforchange hashtag

7. Identify the steps involved in campaigning
Campaign chain
Identify the steps involved in campaigning

8. Seven deadly sins of campaigning
Unclear aims and objectives
Activity planning happening before (or without) setting an aim
Lack of evidence
Going it alone
Targeting the wrong decision maker
Messages that people don’t care about
Forgetting to monitor and evaluate

9. Session objectives Create an effective campaign aim
Understand the steps involved in planning a campaign
Map how you will measure the success of your campaign