1. Dissemination Tools for Maximum Outreach
Of the youth policy toolbox (ypt)
Interregional Youth Policy Forum
21-23 November 2017
Bangkok

2. Table of Content What makes Dissemination Effective?
Dissemination Plan: What does it take?
Issues to Consider Before Dissemination
Dissemination Mechanisms
Dissemination Methods/Tools
Evaluating Success of Dissemination
Recommendations from ESCWA participants

3. The Youth Policy Toolbox
The visibility and accessibility of the YPT resources are dependent upon a well-structured website with quality content
YPT = MAIN SOURCE OF INFO FOR YOUTH
USEFUL
INTERES-TING
EASY TO NAVIGATE
CATCHY
USER FRIENDLY
CONSISTENT WITH RCs VISION , MISSION & BRAND
Maximize RCs Digital Presence through YPT

4. WHAT MAKES DISSEMINATION EFFECTIVE?
Audience-oriented
Focused on Goals
Combined Strategies for dissemination
Maximized accessibility
Two-way communication

5. DISSEMINATION PLAN: What does it take?
Material for dissemination
Target Audience
Dissemination Partners
Communication Strategies
Evaluation & Monitoring Mechanism
Dissemination Work Plan

6. ISSUES TO CONSIDER BEFORE DISSEMINATION
Identify end-users
Consider their different interests
Showcase the added value of the Toolbox
Ensure validity of the material & research findings shared
Consider testing the toolbox before going live
Collect feedback from first-time users on ways for improvement.

7. DISSEMINATION MECHANISMS
Dissemination Partners
Dissemination intermediaries
Outreach and Communication Strategy
Identify expected Impact & Optimize it
Periodic Review of Dissemination Plan
Use varied channels
Partnerships with Training Centers

8. DISSEMINATION METHODS/TOOLS
Annual revision of dissemination lists
Resort to various entry points for different audiences using different channels. For e.g., for UNRISD publications:
Publish pdf
Prepare 2 pages briefs
For each chapter make a short video with key messages
Start blog series on a particular topic of the publication.
Link publication to the Entity’s projects/programs
Publish e-bulletins on the publication.
Publish short catchy titles of publication on social media platforms

9. Dissemination Methods/Tools
Continued …
Dissemination Methods/Tools
Improve/Maintain the YPT website on the Top of search engine results pages
Promote the YPT products on Social Media Platforms;
Provide the YPT in different languages (Eng., Fr., Ar.)
Embed the YPT link in the RCs official websites by a customized and animated button
Embed the YPT link in Partners’ websites by a simple link or a customized button.
Ensure full round-up of news, events and publications to keep audience up-to-date with what’s happening at the three RCs and trigger visits to YPT.

10. Dissemination Methods/Tools
Continued …
Dissemination Methods/Tools
Agree with relevant Influencers to endorse & promote the YPT on their Social Media Accounts & through Agreed-upon Media Appearances;
Include Short Videos highlighting Key messages and Findings of Major outputs.
Introduce new features to the YPT website
Enrich Toolbox with digital material, such as Infographics, GIFs, Flyers, Animations, USBs and Interactive CDs  Help YPT Branding purposes.
Create dedicated blogs and/or TED Talks and/or Meetup sessions on major Youth issues and upload them on YPT
Create E-Forum on the YPT = Provide a platform for discussion for youth on youth priority areas

11. Dissemination Methods/Tools
Continued …
Dissemination Methods/Tools
Organize Webex sessions to promote the YPT resources within and outside the UN System globally;
Build Structured Partnerships with the Academia and other Think Tanks (through MoUs) to:
ensure access to YPT resources from their “virtual libraries”;
add/place the Toolbox icon on their websites;
disseminate the YPT to their databases and users.
Build Partnerships with Schools and Educational programs
Use Official Meetings, Launching Events & other Conferences to advocate for the YPT and disseminate its resources

12. Dissemination Methods/Tools
Continued …
Dissemination Methods/Tools
Involve the Information and Communication Units/ICUs in each RC in the dissemination process
Use RCs staff appearances in specific shows to advocate for the YPT and promote its content;
Issue press releases about the YPT and its various channels and content.
Develop an Android or Apple Application for smart phones (available on Google Play and Apple Store);
Paid advertising on Google to increase visibility of the Toolbox to appear in the top 10 results when searching for youth related repository.

13. EVALUATING SUCCESS OF DISSEMINATION
Evaluating the success of the dissemination is an iterative process.
Dissemination = a long-term relationship with the YPT end-users  ongoing feedback to improve YPT.
Constant examination of the Toolbox to avoid conflicts of interest and ensure effective monitoring
Include survey of the YPT effectiveness.
Embed statistical tables of users and no. of downloads
Encourage end-users to share new good practices (quality control by administrator, and based on template)

14. ESCWA Participants Recommendations
Add tutorial on how to navigate the toolbox site.
Add pictures and revamp the Toolbox
Reduce the number of YPT windows
Include Training of Trainers’ material
Add database of end-users
Add Up-To- Date Youth policies to YPT
Add a directory of potential Donors
and database of Trainers

15. ESCWA Participants Recommendations
Continued …
ESCWA Participants Recommendations
Undertake ‘monthly’ survey to measure effectiveness, relevance and usefulness of YPT
Use YPT to advocate for Youth NGOs’ national campaigns/high-level events.
Provide ‘Mentors’ on the YPT to respond to Youth questions/concerns
Create further incentives for youth to visit the Toolbox
Provide discussion platform for regional experience and knowledge sharing

16. “This Toolbox presents both Theoretical and Practical knowledge tools and resources  necessity to maintain its validity, sustainability & relevance!”

17. Thank you