1. german advertisement
Margaret Hogan

2. behind the advertisemnets
What goes on when designing an effective ad

3. what was going on during that time
1900’s- First Moroccan crisis, and the dealing of
1910’s- World War I began and ended
1920’s- Germany joins the League of Nations
1930’s- The Third Reich forms under Adolf Hitler
1940’s- World War II began and ended
1950’s- East Germany upraised, West Germany won 1954 FIFA World Cup Final
1960’s- The Berlin Wall was constructed and the German Emergency Acts were passed
1970’s- The Olympics and FIFA were held in Munich, and the Basic Treaty was signed
1980’s- Checkpoints in the Berlin Wall were opened
1990’s- East Germany acceded to West Germany, Berlin became the capital
2000’s- The Euro was introduced and Angela Merkel became chancellor

4. the sociology behind advertising
Norms
Values
Culture
Emotions

5. examples throughout history
Advertisements in Germany over the last 100+ years

6. ad #1 early 1900’s
Ad for cognac

7. ad #2 1923
Ad for chocolate

8. ad #3 1938
Ad for Volkswagen
Produced by nazi organization KdF (

9. ad #4 1950’s
Ad/propaganda for ties

10. ad #5 1960’s
Ad for a fair in East Germany

11. ad #6 1970’s
m/watch?v=lyh9fb9mE KQ&feature=share

12. ad #7 1982
Ad for Audi
“Advancement through technology”

13. about german advertising
How its used and who its being made by

14. deutscher werberat The German Advertising Standard Council
Conflict settlement between the public and commercial advertisers
Draws up voluntary codes of conducts
Self-regulated (no government intervention)
Highly regarded
Made up of the 42 organizations represented by the German Advertising Federation (ZAW)

15. german advertising federation (ZAW)
Made up of
Advertisers
The media
Advertising agencies
Advertising professions
Research establishments
Funded by all relevant participants in the advertising market
Elects the 10 members of Duetscher Werberat

16. recent changes to advertising laws
“As of 9/1/2012, all personal data in Germany may only be processes and used for marketing purposes with the express opt-in consent of the affected individuals”
Companies had a 3 year grace period previously where they could process and use date without express permission
There are exceptions, such as
If the company does its own advertising
Advertising companies clearly state where the info is stored
When companies can provide further info about where they obtained the data

17. works cited https://www.werberat.de/keyfacts
_IMMIGRANT_TURKS_IN_GERMANY_GERMAN_ADVERTISEM ENTS_AND_CULTURAL_INTEGRATION
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