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German advertisement Margaret Hogan 4.19.2017.

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Presentation on theme: "German advertisement Margaret Hogan 4.19.2017."— Presentation transcript:

1 german advertisement Margaret Hogan

2 behind the advertisemnets
What goes on when designing an effective ad

3 what was going on during that time
1900’s- First Moroccan crisis, and the dealing of 1910’s- World War I began and ended 1920’s- Germany joins the League of Nations 1930’s- The Third Reich forms under Adolf Hitler 1940’s- World War II began and ended 1950’s- East Germany upraised, West Germany won 1954 FIFA World Cup Final 1960’s- The Berlin Wall was constructed and the German Emergency Acts were passed 1970’s- The Olympics and FIFA were held in Munich, and the Basic Treaty was signed 1980’s- Checkpoints in the Berlin Wall were opened 1990’s- East Germany acceded to West Germany, Berlin became the capital 2000’s- The Euro was introduced and Angela Merkel became chancellor

4 the sociology behind advertising
Norms Values Culture Emotions

5 examples throughout history
Advertisements in Germany over the last 100+ years

6 ad #1 early 1900’s Ad for cognac

7 ad #2 1923 Ad for chocolate

8 ad #3 1938 Ad for Volkswagen Produced by nazi organization KdF (

9 ad #4 1950’s Ad/propaganda for ties

10 ad #5 1960’s Ad for a fair in East Germany

11 ad #6 1970’s m/watch?v=lyh9fb9mE KQ&feature=share

12 ad #7 1982 Ad for Audi “Advancement through technology”

13 about german advertising
How its used and who its being made by

14 deutscher werberat The German Advertising Standard Council
Conflict settlement between the public and commercial advertisers Draws up voluntary codes of conducts Self-regulated (no government intervention) Highly regarded Made up of the 42 organizations represented by the German Advertising Federation (ZAW)

15 german advertising federation (ZAW)
Made up of Advertisers The media Advertising agencies Advertising professions Research establishments Funded by all relevant participants in the advertising market Elects the 10 members of Duetscher Werberat

16 recent changes to advertising laws
“As of 9/1/2012, all personal data in Germany may only be processes and used for marketing purposes with the express opt-in consent of the affected individuals” Companies had a 3 year grace period previously where they could process and use date without express permission There are exceptions, such as If the company does its own advertising Advertising companies clearly state where the info is stored When companies can provide further info about where they obtained the data

17 works cited https://www.werberat.de/keyfacts
_IMMIGRANT_TURKS_IN_GERMANY_GERMAN_ADVERTISEM ENTS_AND_CULTURAL_INTEGRATION .htm &rep=rep1&type=pdf


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