1. TRANSFORMING LIVES
Developing Success Stories

2. WHY? REMEMBER To show why and how AVCD uses public funds
To document that AVCD uses public funds for intended purposes, which is… to make positive and lasting impacts in the lives of Kenyans.
To share program ideas and to learn
Accountability
REMEMBER
Emotion Inspires People to Action
Find a Hero in every story you want to tell
Never forget what you are trying to achieve

4. The Message Triangle How? Unique Position Why? What? Common Interest
We partner to end extreme poverty and promote resilient, democratic societies while advancing our security and prosperity.
What?
Achievable Goal
Why?
Common Interest

5. Illustrate Impact Build up to IMPACT
communicate progress;
 USE POWERFUL STATISTICS that show a large, specifically defined change;
Remember: The best short stories typically include both a human interest lead that illustrates how a project has improved people’s lives or made a difference in the host country and results to back up our claim to success.

6. Basic Criteria Storytelling dos and don’ts 300-500 words
Must contain a title, subhead, quote, and photo (jpeg format) with caption and credit
Must contain human angle and beneficiary quotes
Storytelling dos and don’ts
Translate technical jargon e.g. capacity building
No acronyms
Use quotes from Kenyans
Needless detail
Paint a picture

7. Any additional logos can only be placing it to the right of the USAID logo at the bottom. No text or partner logos can be placed within the upper blue banner.