1. AICE Media Studies Commercial Reflection Questions
By: Joshua Olin, P.3

2. How does your product use or challenge conventions?
The product we used for our commercial were the Apple Air Pods. Commercials for headphones typically consist of people of people working out or getting pumped up while listening to music which is exactly what our video was. We also used a song that which someone might listen to get pumped out while working out. The song we used was, “The Fighter” by Keith Urban and Carrie Underwood.

3. How does it represent social groups or issue?
Our commercial only features two people, but these two people are both of different ethnicities and demonstrate respect and kindness to one another. This is shown when one actor gave the other his headphones to listen to and then proceeded to train her. This represents the idea that people of different ethnicities interact with each other just as they would any other person.

4. How did your product engage with audiences?
My product engages with those who like to like to listen to music when they work out. This is done by showing how the Air Pods provide the listener with quality sounds that get them pumped up and give them some extra energy which allows them to work even harder.

5. How would your product be distributed as a real media text?
My product would be distributed as a real media text through commercials in between shows on television. This is because the item featured in the commercial, Air Pods, are produced by a very wealthy company which has the money to advertise them on a primetime television where it will get the most exposure.

6. How did production skills develop throughout this project?
My production skills improved a lot throughout the making of this product. For example, I was the cameraman for the entirety of the video and I did not use a tripod so I became much more skilled at holding the camera steady and deciding which camera angle would best suit each shot. Furthermore, I had to direct the actors throughout filming as well so I have developed an eye for the best shot.

7. How did you integrate technologies – software, hardware and online – in this project?
The software I used to create this video was Pinnacle Studios. I used this to edit the entire commercial into the final product. The hardware I used included the Microsoft computers in Ms. Cat’s room, which we used to dump our raw footage onto and edit, the mouse and keyboard with which I used to control the computer, and a Canon HD CMOS camera with which I recorded the entire music video. Finally, the online aspects I used in making this project included WordPress, with which I blogged through the process of making the commercial, Apple Music, with which I found the song I wanted to use and FLVTO to convert the song from its YouTube form to and mp3. Also, the product that we used, Apple Air Pods, are another form of technology that we used in the our commercial.