1. MILLERCOORS & MARQUETTE SPORTS PROPERTIES
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Background:
MillerCoors was not utilizing its purchased assets to the fullest extent as part of the Marquette Sports Properties agreement.
Marquette decided to find a solution to help MillerCoors implement all of the resources they purchased from Marquette, helping to maintain the relationship and benefit Miller Coors. To accomplish this Marquette created the “Coors Light Corner”.
The school was on board with this concept because of the ability to increase the younger alumni into the older fan demographic that Marquette’s fanbase has. This was also a way for MillerCoors to shift their advertising to recent alums rather than college students.
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2. MILLERCOORS & MARQUETTE SPORTS PROPERTIES
Sponsor: MillerCoors
Marketing Goals & Objectives:
Enhance and maintain MillerCoors partnership
Increase beverage sales amongst recent Marquette grads
Key Concept - The Coors Light Corner
Season ticket package designed for young alumni
$150 gets the buyer season tickets in specified section (situated next to the student section), a Coors Light Corner t-shirt, a co-branded glassware item, a voucher for a Coors Light each game, a raffle entry to win an opportunity to attend the Marquette Basketball Fantasy Camp, and a $50 donation to the Blue & Gold Fund.

3. MILLERCOORS & MARQUETTE SPORTS PROPERTIES
Take It Futher! Expand the idea with these concepts:
Branded koozies
Partner with other companies for more exclusivity within the corner (coupons for only those seated in Coors Corner, etc)
Distinguished alumni tailgate/networking event, alum of the game, etc
Branded signage to bring more awareness to the corner