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NOTE.—Error bars in all figures represent standard errors of the means. From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and.

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Presentation on theme: "NOTE.—Error bars in all figures represent standard errors of the means. From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and."— Presentation transcript:

1 NOTE.—Error bars in all figures represent standard errors of the means.
From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4): doi: /jcr/ucx070 J Consum Res | © The Author Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please

2 FIGURE 2 SENSORY IMAGERY AND TEMPORAL DISTANCE CONGRUENCY EFFECTS ON INTEREST IN THE FESTIVAL
From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4): doi: /jcr/ucx070 J Consum Res | © The Author Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please

3 FIGURE 3 SENSORY IMAGERY AND PRODUCT EXPERIENCE CONGRUENCY EFFECTS ON FOOTBALL ATTITUDES
From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4): doi: /jcr/ucx070 J Consum Res | © The Author Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please

4 FIGURE 4 EFFECT OF MENTIONING SIGHT AND USING PRESENT TENSE ON REVIEW USEFULNESS
From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4): doi: /jcr/ucx070 J Consum Res | © The Author Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please

5 FIGURE 5 EFFECT OF MENTIONING TOUCH AND USING PRESENT TENSE ON REVIEW USEFULNESS
From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4): doi: /jcr/ucx070 J Consum Res | © The Author Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please

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