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Developing the Sampling Plan

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Presentation on theme: "Developing the Sampling Plan"— Presentation transcript:

1 Developing the Sampling Plan
Chapter 9

2 The Sampling Process

3 Step 1: Defining the Target Population
Census v. Sample Population Parameters v. Statistics Parameters Statistics Sampling error

4 Step 2: Identifying the Sampling Frame
Examples:

5 Step 3: Selecting a Sampling Procedure
Nonprobability Convenience sample Judgment sample Snowball sample Quota sample

6 Step 3: Selecting a Sampling Procedure
Probability Simple random sample Systematic sample Sampling interval Stratified sample Examples Cluster sample Area sample

7 Step 4: Determining How Big of a Sample
Basic considerations Amount of diversity Precision Confidence What does this mean?

8 Step 4: Determining How Big of a Sample
Equations:


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