1. Raising Resources to Raise Up Mission: Capital Fundraising at its Abundant Best

2. Welcome Initial Meeting Creekwood Christian Church
Capital Fund Campaign Committee
January 15, 2014
Jim Powell

3. Fundraising has changed
People have money and they continue to give. Religion is just no longer their charity of choice! J. Clif Christopher
Tell the story. (Or check with the bookstore.) Maribeth

4. Fundraising has changed
Major Factors:
Churches and culture
Motivations for giving
Personal finances
Competition for dollars
John Davidson

5. Churches have changed Membership decline Leadership structures
Volunteer engagement
Demographic and generations
Maribeth Westerfield
Mainline Protestant churches in general have declined.
We don’t operate by corporate leadership models like we used to. Many congregations are downsizing their boards; no longer use committees (more use teams).
Volunteer engagement is not like it used to be. People still volunteer when they are passionate about a cause. But the large pool of volunteers (stay at home moms, for ex.) is not as readily available.
In the past, there were two generations in church—parents and children. Now, people live longer and one of the results of that is that more generations are likely to be in a church. They may or may not be related to each other. We are moving toward a society where there is no dominant culture.

6. Motivation for Giving Demand Side: Supply Side:
Focus is on the case or need.
Presentation is intended to awaken a sense of obligation or duty.
Goal: guilt, via psychological or spiritual inducements, awakens donor
Result: contribution is secured.
The Scolding Model
Supply Side:
Focus is on the individual and his/her passions.
Potential donor is guided through a process of discernment.
Goal: to inspire the donor’s imagination.
Result: establishment of a relationship.
The Inclination Model
John Davidson

7. Personal Finances Family units Wage stagnation
Giving average 2% of income
Increase in individual debt
John Davidson
Sources: BLS and Giving USA

8. Fundraising Competition
Between :
The number of nonprofits increased from 819,000 to 1,239,000
Religious nonprofits has increased from 127,000 to 220,000
In 2011, giving by individuals rose by 3.9%. Giving to religion decreased by 4.7%
Source: Giving USA
4.7 %
John Davidson
3.9 %

9. Keys to fundraising success
Mission and ministry focused
Donors segmentation
Strong leadership and training
Feasibility study
Professional guidance
John Davidson

10. Motivations for giving
Two questions:
What do you think motivates people to give?
What motivates you to give?
In your group, take a second or two to answer these two questions.
Then we will have them share in the larger group.

11. Motivations for giving
John Davidson

12. Mission and ministry Quiz time:
How close can you quote the mission statement of Flower Mound Christian Church?
Is it relevant to your specific context?
Have you participated in a Capital Campaign where you remember the mission focus?
Good capital fundraising ‘comes from the understanding that all we have comes from God’
MB note: Works best with a clearly defined focus aligned with the church’s vision for ministry
For the specificity issue, use some concrete examples, like Carolyn Bibb’s church in Memphis vis a vis First CC, Martinsville, IN.
Do you remember a capital campaign in your congregation? What was it for?
Distribute Worksheet 1. Have them complete this is in small groups.

13. Motivation for Giving Demand Side: Supply Side:
Focus is on the case or need.
Presentation is intended to awaken a sense of obligation or duty.
Goal: guilt, via psychological or spiritual inducements, awakens donor
Result: contribution is secured.
The Scolding Model
Supply Side:
Focus is on the individual and his/her passions.
Potential donor is guided through a process of discernment.
Goal: to inspire the donor’s imagination.
Result: establishment of a relationship.
The Inclination Model
John will start this one. He will do demand side.
MB note: Good capital fundraising ‘grows out of our grateful response to that reality’
Like Jacob in Genesis 28
Supply side- Abundance is the world view.
Potential activity- Write several phrases that describe “Supply Side” giving (depending upon time)

14. Donor Segmentation Personalized communication
Matches individual motivations
Context of appeal
Generations
Membership tenure
Key characteristics
Methods of communication
Activity: list all potential segments possible in your church
John will start by talking about segmentation.
MB note: Capital fundraising is successful with a broad base of support, segmentation helps broaden base and target specific groups for communication

15. Strong leadership Training is key Fundraising must be a priority
Language and messaging
Format for campaign
Methods for communication
Timing of ask
Major gifts for campaign
Larger stewardship conversation
Fundraising must be a priority
How many people in the room are professional fundraisers?
How many people are IT Professionals?
- MB note: Good capital fundraising is part of a total stewardship focus

16. Feasibility study Setting a goal and evaluating participation:
Ask leaders, major donors, congregation
Formulas and projections for goal
Identifies support for key projects
Feedback loop for challenges and pitfalls
The feasibility study is an opportunity for feedback, engagement and to see what the potential is for fundraising.
See Clif Christopher’s book about major donor.
It’s important to know going in what your potential is. We now have a tool to help with this.

17. Feasibility study Sample for review
Share the sample. Maybe highlight a question or two from it.

18. Professional guidance
Studies show that organizations working with a fundraising consultant:
Raise more money
More likely reach their goal
Larger participation and avoid major risks
Disciples Church Extension Fund offers congregations customized fundraising services
Maribeth

19. Our fundraising history
Disciples Church Extension Fund has over 40 years of fundraising experience:
Signature Campaign
Express Campaign
Mustard Seed Campaign
Ask, Seek, Knock
Maribeth
Fundraising has evolved - it is important to stay relevant

20. Customized Campaigns
Our new capital campaign service will be customized using resources which make sense for your size, identity and mission. Our advisors will function as project managers and provide training for your leadership

21. Pilots for Campaign
You are one of the our long time partners who are piloting this new approach to Capital Fund Raising….thank you!
What does that mean?
We will be living into this web and electronica based method
You will receive a $2,000 discount on fee
So let’s dig into the three components of this campaign

23. Elements of your Campaign