1. Individual Project Mission/Vision Strength Weakness Strategic Issue
Core Competence or Presence
of a Distinctive Competence
Core incompetence or
Lack of a Competence
Strength
Weakness
Strategic Issue
Opportunity
Threat
Competitive
Force /
Driving Force
KSF
Competitive
Force /
Driving Force
KSF
Individual Project

2. Mission/Vision Strength Positive Strategic Issue Opportunity
Core Competence or Presence
of a Distinctive Competence
Strength
Positive
Strategic Issue
Opportunity
Competitive
Force /
Driving Force/
Key Success
Factor

3. What forces create the positive strategic issue?
What critical strategic opportunity exists in the industry?
What core competence (strategic strength) does the company have that makes this opportunity attractive?
How can the mission or vision be met if the company responds to this opportunity with its strength?

4. Positive Strategic Issue
OPPORTUNITY
STRENGTH DF
Competence
Contributes to Progress toward Mission and/or Vision
Weaker CF
“Unique”
vs. Rival/s
Easier to
Achieve
KSF
Link to
KSF
and Valuable
Due to KSF

5. Mission/Vision Weakness Negative Strategic Issue Threat
Core Incompetence or
Lack of a Competence
Weakness
Negative
Strategic Issue
Threat
Competitive
Force /
Driving Force/
Key Success
Factor

6. What forces create the negative strategic issue?
What critical strategic threat exists in the industry?
What core incompetence (strategic weakness) does the company have or what competence does it lack that makes it vulnerable to this threat?
How can the mission or vision not be met if the company does not respond to this threat given its weakness?

7. Negative Strategic Issue
THREAT
WEAKNESS DF
Competence
Hinders Progress toward Mission and/or Vision
Stronger CF
“Not Unique”
vs. Rival/s
Harder to
Achieve
KSF
Link to
KSF
but Valuable
Due to KSF