1. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 1 Philadelphia-Camden Cultural Participation Benchmarking Project Presentation of Neighborhood Survey Results June 14, 2005 Alan Brown

2. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 2 Methodology Door-to-door intercept methodology (orally administered interviews) Random sample of addresses in each of the five neighborhoods Approximately 75% of all interviews were completed at listed addresses. Culturally-appropriate approach to data collection –Point Breeze Performing Arts Center students, alumni and staff A total of 602 interviews were completed between June and October 2004 – about 120 in each neighborhood. –78 interviews (13%) were conducted in Spanish

3. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 3 Neighborhood Map

4. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 4 Who did we talk to? Mostly females (between 65% and 70%) Mostly younger adults (25 – 44) High School education Predominantly African Americans and Hispanics African-Hispanic or AmericanMixed Race/Other North Phil. – West80%9% North Phil. – Central71%15% North Phil. – East34%53% North Camden26%52% South Camden39%32%

5. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 5 What did we ask them? Questions about community engagement Questions about participation in: – music, dance, theatre, visual arts, literature and spoken word, media arts, other creative outlets Awareness of specific arts programs Connection to an artist/cultural leader Desire to do more arts activities Use of the Internet Demographics

6. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 6 A framework for thinking about participation

7. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 7 Five Modes of Arts Participation, Based on Level of Creative Control Inventive Arts Participation engages the mind, body and spirit in an act of artistic creation that is unique and idiosyncratic, regardless of skill level. Interpretive Arts Participation is a creative act of self-expression that brings alive and adds value to pre-existing works of art, either individually or collaboratively. Curatorial Arts Participation is the creative act of purposefully selecting, organizing and collecting art to the satisfaction of ones own artistic sensibility. Observational Arts Participation encompasses arts experiences that you select or consent to, motivated by some expectation of value. Ambient Arts Participation involves experiencing art, consciously or unconsciously, that you did not select. NONE AMOUNT OF CREATIVE CONTROL NONE TOTAL AMOUNT OF CREATIVE CONTROL NONE

8. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 8 Participation Findings: Music

9. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 9 Curatorial is the Dominant Mode of Music Participation

10. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 10 What do you sing? R&B, Gospel, Latin, Hip Hop

11. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 11 Singing is both a social and solitary activity

12. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 12 Keyboard, drums and guitar are the most commonly played instruments

13. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 13 Community venues play a key role in the delivery system

14. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 14 Participation Findings: Dance and Theatre

15. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 15 Social dancing, film dominate dance/theatre participation

16. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 16 The home and nightclubs are venues for social dancing

17. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 17 Hip Hop, Ballet, Ethnic and Praise Dance are the types of dance performances mentioned most often

18. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 18 Community facilities also play a key role in dance and theatre participation

19. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 19 Participation Findings: Visual Arts & Crafts

20. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 20 Most respondents are involved at some level with visual arts

21. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 21 Observe the differences in art-making activities by gender…

22. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 22 … and by ethnicity

23. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 23 The context for doing art/craft-making activities is typically by yourself…

24. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 24 …and at home

25. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 25 Whats hanging on the walls in your home? Four in ten respondents said they display paintings, posters, photographs, or other art in your house. Among those who do, the most meaningful pieces of art in their home are: –Paintings, unspecified –Religious art (paintings, drawings, statues) –Family photos –Posters and photos of athletes and performers –Artwork by children

26. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 26 Home display of art is related to personal participation

27. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 27 Participation Findings: Other Activities

28. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 28 A third of respondents say they do creative writing, and almost all say they read for fun

29. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 29 What do you write?

30. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 30 Overall, levels of lifetime involvement in arts education activities are low

31. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 31 Significant other outlets for creative expression include the living arts

32. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 32 Other Key Findings

33. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 33 Community-based arts groups have a substantial footprint in the three N. Philadelphia neighborhoods

34. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 34 Only about one in ten respondents know an artist or cultural leader

35. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 35 Knowing an artist or cultural leader is a strong indicator of participation

36. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 36 Summary of Ideas

37. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 37 Five Modes Participation Profile, Five Neighborhoods Inventive – Key forms of inventive participation include making art and crafts, writing original poetry/rap, letters and diaries, and also gardening, cooking Interpretive – Interpretive activities include social dancing, singing and rapping to music on the radio, but not much instrument playing Curatorial participation is strong – collecting music, listening to radio, displaying art in the home, dressing creatively Observational – some music, theatre attendance, also zoo/aquarium; much occurs in community venues, esp. free events Ambient Arts Participation – not much data here, except for the ambient art that people create for themselves at home NONE AMOUNT OF CREATIVE CONTROL NONE TOTAL AMOUNT OF CREATIVE CONTROL NONE

38. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 38 Summary of Participation Findings One sees a clear emphasis on at-home cultural participation, both social and solitary –New emphasis on curatorial participation Churches, community centers and outdoor venues are key parts of the delivery system Significant differences in participation patterns across racial/ethnic groups Radio is the dominant mode of music consumption Many are active participants in the living arts Few personally know artists or cultural leaders

39. SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 39 Implications for Increasing Cultural Participation Increase access to artists and cultural leaders at the neighborhood level Invest in community-based arts programs and venues, including church arts programs Home-based, self-directed arts activities Access to musical instruments Radio as a distribution channel Different interventions for different racial/ethnic groups The living arts are an opening Participatory community cultural projects involving children