1. Our Business and our products

2. Nairn’s is a market leader with long established roots
Independent Scottish company based in Edinburgh
Founded in 1896 by baker, John Nairn and has been privately owned since 1996 with a rapidly expanding range
Nairn’s is the leading producer of oat based products in the UK biscuits & crackers category
Nairn’s is the 6th largest brand in savoury biscuits
Nairn’s is the 4th largest manufacturer in savoury biscuits (behind giants Pepsico, UB, and Associated British Foods)
Nairn’s drives the oatcake category in the UK and are a “must stock” item
nairn’s is the # 1 oatcake brand in all major UK mults

3. Oats are at the heart of everything we do, and what we proudly do best…..
“At Nairn's we certainly know our oats, we have been baking with them since Our aim is to make tasty, wholesome food that is as simple and natural as possible. Our range of oaty food - oatcakes, oat biscuits and oat snacks - are naturally energising, since they are baked with all the goodness of wholegrain oats, a natural source of slow release energy to keep you going throughout the day”

4. Oats are a superfood, and offer a range of health benefits
Because our bodies digest oats slowly, the key benefits are four-fold:
Sustained energy ……great for busy people
Feel fuller for longer……eat less, no need for sugary snacks
Better control of blood sugar levels…....important for diabetics
No wheat ……for those who are wheat intolerant
Oats have been proven to reduce cholesterol (but not a key message for Nairn’s)
Oats are rich in key vitamins and minerals – vitamin B, phosphorus, magnesium

5. All of our oat products are made with the finest natural ingredients
High oat content
Wheat free
No added sugar [oatcakes]
No trans / hydrogenated fats
No GM ingredients
A good source of Fibre
Suitable for Vegetarians & Vegans [except Cheese]

6. Nairn’s are a clear market leader
GB - BRANDED OATCAKES
Spend (£000) | Actual | Total Retailers | Total GB | 52 w/e
PW_1031
© Kantar Worldpanel

7. Nairn’s Naturally Energising Campaign
Our previous campaign to make Nairn’s a lifestyle brand
Showing the versatility of oatcakes
Fitting into busy lives
Showing how small changes can make a big difference
SUMMED UP IN OUR BRAND FILM (click link=play):

9. Our growing range of oatcakes reflects our market leading position

10. Our Oat Cracker Thins are a delicious alternative to oatcakes
Light, crisp texture
Made with oats and sunflower seeds
Wheat free
Full of flavour, with a satisfying crunch

11. Our sweet oat biscuits contain 40% less sugar than most, with no compromise on taste

12. Our Gluten Free Oat Range is expanding and is a key driver of the business going forward

13. nairn’s are becoming a leading player in the free-from market
We entered the GF market in 2010
Dedicated Gluten Free Bakery
Nairn’s is the leading producer of oat based products in the UK Gluten Free category
Certified Gluten Free guarantees product safety for coeliacs

14. Our GF oat products can be safely incorporated into a Gluten Free Diet
Naturally oats do not contain gluten but they can be contaminated by contact with other gluten grains.
Nairn’s gluten free oats are carefully farmed to ensure there is no contamination through growing or milling.
All of Nairn’s gluten free products are baked in a dedicated gluten free bakery.
Every batch is tested to ELISA standard and bears the crossed grain symbol for reassurance
“Nairn’s brings a level of trust and an association with oats that no other brand can offer” Source: Dragon Rouge September 2010

15. Three core GF oatcakes in the range with exceptional quality

16. Our GF biscuit breaks have been hugely successful
Great taste, lighter eat
Pouch packs for convenience
An ‘any time’ snack for on the go, at work or at home

17. Wholegrain Crackers are a high quality product, offering an alternative to oatcakes
Plain & flavoured crackers
Great taste
Wholegrain
Pouch packs for convenience
Versatile to be eaten with a range of toppings

18. Nairn’s ‘Astro Bites’ are our new Gluten Free kids biscuit
Contain at least 40% less sugar than other children’s biscuits
Suitable for Coeliacs
Provide a source of slow release energy through the day
No artificial colours, flavours or preservatives
Handy pack sizes, ideal for little hands to snack on the go or as a lunch-box filler
From a trusted, quality brand already liked and respected by Mums

19. Nairn’s New Gluten Free Snackers are perfect for tasty, wholesome snacking on the go…
Nairn’s branding – implies wholesome, nutritious, good quality and natural
calories/bag
Baked not fried
High fibre
Suitable for Coeliacs
No artificial colours, flavours or preservatives
No added sugar (cheese only)
Either your Tyrrells, Kettle consumer who is looking for something less fattening
Or, your Ryvita Minis, Oddities and Snack a jacks consumer who is looking for something more natural, wholesome and filling but without the extra fat or calories

20. Our GF range of cereal covers both the at home & on the go occasion

21. Questions?