1. Persona Profile: Suzie Kim
Suzie lives with her parents and has a long-term boyfriend.
She loves her job which she has done for five years.
Suzie like to go out and meet people, like fashion and going to the movies.
She likes to travel and has seen many Asian countries. She is saving to visit Europe – her number one destination before she is 30 years old.
She like Irish pop music such as The Script, Hozier and Niall Horan.
Suzie recently bought a digital SLR camera and is taking a short online course to learn how to use it.
Interests/Hobbies
Meeting friends, movies, travel, fashion, playing the guitar and photography.
Motivations
To learn English fluently.
To hold an exhibition of her travel photographs
Barriers to visiting Dublin
Saw the terrorist attacks in Europe reported on TV
Traveling in Ireland is expensive
Implications
To communicate that Dublin is safe place to visit.
Suzie may be interested in seeing some Irish music performers – many great musicians on Grafton street. Would know ‘Once’ film.
Many picturesque opportunities for her to take advantage in Dublin with her new photographic skills; where she cycles on hired Dublin Bike.
Personal philosophy:
‘Experience as much as you can’
Age 29
Status Single
Nationality South Korean
Profession Kindergarten teacher
Income €15,000
Education Graduate
Language(s) Korean and English

2. Persona Profile: Joerg Müller
Joerg lives in Bavaria with his wife and has two adult children that have moved out of the family home.
He likes to keep fit and when holidaying, tries to combine some activities to his trip. While his longer holiday is family-based, he has one or two weekends a year where he does a city break himself.
He likes a range of music types and regularly plays music when at his desk. U2 is one of his favourites musical groups.
Joerg is a technophile and carries a range of electronic gadgets on his travels. He holds a private pilot licence but struggles to keep it current.
Interests/Hobbies
European social history, eating out, fine wines and whiskeys, cycling, reading and photography.
Motivations
Joerg likes to learn new things.
He likes to be prepared for what he does.
He leaves little to chance.
Barriers to visiting Dublin
No direct flights.
Availability of short-notice accommodation.
Implications
Joerg may be interested in learning about U2 during his visit.
He will have a camera and will like to capture plenty of photos to add to his extensive digital collection.
Personal philosophy:
‘Work hard, but make time for fun’
Age 52
Status Married
Nationality German
Profession SEO niche software company
Income €150,000
Education Post Graduate
Language(s) German, English and French