1. Data Driven Decision Making.... Walking the Walk
Chuck Havlicek
ACEware Systems, Inc.

2. Let’s Bust the Myths….

3. It’s just Plain Hard Work
Let’s Bust the Myths….
It’s not Complicated…..
…. Or Requires a genius
It’s just Plain Hard Work

4. DDD for Dummies 1-2-3 1) Identify the Data to capture
2) A System in place to hold the data
3) Tools to extract information… from the data

5. Data drives decisions..
Your MISSION drives your Data

6. Target Acquisition The target you choose. . .
Will depend on your mission..

7. What is more important? Focusing on hitting the Bullseye? V.S.
Focusing on right target?

8. Getting the right answer. . but to the wrong Question

9. Data Driven Decision Making
Who are your Stakeholders?
Internally? Supervisor
-- Administration
Externally? -- Funding Agencies
Community? -- The people you serve

10. Data Driven Decision Making
What do my
Stakeholders
measure ME on?

11. Taking your measure Finance: Show me the $$ (Jerry McGuire..)
Student Participation
(Noses, Body Count, Hours/Credits)
Student Profiles
(Reaching Specific “Target Groups”)
Qualitative Results
(what’s the quality of your product)
Quantitative Results
(What has changed as a result)

12. Data Driven Decision Making
Data “Eaters”
Whose “mouths” do you have to feed??
Administration
Day to Day Operations
Program Development
Marketing
State/Statutory Reporting

13. What you need depends on....
Your environment and your situation.
Professional Education
Workforce Training
Community Education
Executive Education
Technical and Career Training

14. Some Consistent Data Themes
People
Programs
People in Programs

15. Some Consistent Data Themes
People
(Customers)
Programs
( Products )
People in Programs
(Sales/Registrations)

16. People: Know thy Customer
To see John Jones
and what John Jones Buys…
You must see John Jones
through John Jone’s Eyes.

17. People: Know thy Customer
Participant Demographics
...Who was that.....

18. Know thy Customer
Contact Info
Demographics
Interests
History
Comments
Dates
Amounts

19. How Much DATA do you need?
V.S.

20. Stuff that matters… Who – The Enrollee/Customer/Prospect Job Title
What do you
Need to track?
Job Title
Company Info
Firm Size? Industry Type?
Age? Gender? Years of Experience?
The “Dance”
Balancing Data you’d LIKE to Get
v.s.
Being overly intrusive

21. Know What's “on the Shelf”
When
Subject Area
Finances
Enrollment
Location
Dates

22. Know about the “Transaction” ( the Registration )
Tracking Code
– Where did it come from?
Fee Level
When did it arrive?

23. What is our “Prime Directive”
Ask what you need….
And
Use what you ask !!!!

24. Where/How do you store it?
What would Hawkeye Do?
Machine Gun
Incubator

25. Measure, Analyze and Evaluate

26. Analyzing....Enrollments
Tracking Reg/Inquiry Sources
(How'd they get here..)
What did they sign up for?
Where did they come from?
How much did they spend?
Did they ever come back?

27. Report Areas....Program Evaluation
Student Feedback (Qualitative)
Profitability (ROI)
Staff Comments
(place to track.. Lessons Learned)

28. Report Areas.... Program Development
Questions for CE Programs
Who are our best students
Which are our best courses
What are the best times to hold classes

29. Report Areas.... Program Development
What can the data tell you?
The Dog Whisperer.....
Everyone needs a Data Whisperer!!

30. Predicting what might interest students
Analyze Interest Profiles of your Database

31. Report Areas.... Chuck's Favorites
Statistics: Tracking Code Reports
Statistics: Demographic Profiles
Statistics: Top Courses
Statistics: Month x Month life cycle

32. Prescription for Good Reports
Good Data
The Tools/Structure to Report it
The Will to Getterdone

33. Data Mining… Explore your data
Channel your Indiana Jones!

34. Too Much Data, Too Many Choices

36. Target-Rich Environment
Pick One Area -
Who are the people that care?
What do they care about
Where would I go to get the data
Is it already there?
Do I need a Capture Point?
(Where would that be?)
What #’s (Data) do they need to see …to be convinced
How do I transform Data..
Into Actionable Information

37. Navigating “The Walk”
Some Pitfalls to avoid

38. Navigating “The Walk” Be Prepared to work hard
(DDD is neither “Easy” or does it save time)
Guard against your biases
(Ignore your “Gut”, forget Experience, Read the Data!)
Focus FIRST on the Question
(Particularly things you DON’T have the answer for)
In Data: Cleanliness is next to Godliness
(Data Quality if Everything)
Analyze and Understand: THIS is the HARD part!
(and it does cost… money and resources)

39. Chuck's Take-a-ways 1-Know your Mission:
2-Let your coding follow your mission
3-Be willing to eat the elephant.. One bite(byte?) as a time
4-Capture your data using the best tools at your disposal
5-Be willing to invest in the process
6-Find your “Data Whisperer”
Graduate Students?
Class Projects?

40. Use it or Lose it!
Your Data

41. The ACEware/ProTrain Connection….
Automatically import
ProTrain Enrollments into
Your Student Manager
Database..

42. The ACEware/ProTrain Connection….
We have a Webinar on that:

43. Questions? ACEware Systems, Inc. ProTrain, LLC 785-537-2937
ProTrain, LLC