1. Advance with English
牛津高中英语
(模块九 ·高三上学期)

2. Project 3 Reporting on colours and cultures Unit 板块：教学设计—课件
Book 10_课件_U1_Reading2-8 3
Project
Reporting on colours and cultures
板块：教学设计—课件

3. Unit 3
Book 10_课件_U1_Reading2-8
课件描述：
本课件教授Project, 侧重其中的文本阅读教学。通过阅读文章，了解对色彩的诠释具有民族性、文化性和历史性；再用Task中的方法整理和记录颜色的各种含义；简单操练词汇；最后指导学生进行有关其它颜色的研究性活动。 3

4. Unit 3
Book 10_课件_U1_Reading2-8
Chinese Wedding
Western Wedding 4

5. Think about ... Read the first paragraph of
Why do different nations have their own preferences in color?
Read the first paragraph of
the article on P46 for answer...

6. Read and conclude...
The _____ color may carry ________ meanings in ________ cultures.
same
different
different

7. Predict...
What will probably be discussed in the following paragraphs?

8. Skim...
Read the first sentence in the following paragraphs to get a general idea of the whole article.
Para 2 red
Para 3 yellow
Para 4 green
Para 5 black
Para 6 white

9. Scan...
1. What does the colour red mean in China, the USA and South Africa?
It symbolizes happiness, excitement and good luck in China but it represents violence and dangerous warnings in the USA and sadness in South Africa.

10. Scan...
2. Why did women wear yellow ribbons on blouse collars or sleeves in the USA and the UK decades ago?
It is a sign of hope by women
waiting for their husbands or
boyfriends to come home
safely from war.

11. Scan... 3. What is green always associated with?
It is often connected to life,
nature, growth, health and
environment.

12. Scan... 4. What does ‘in the dark’ mean?
It means having money or that a business is making a profit.

13. Scan... 5. What kind of people is white usually associated with?
People like surgeons, nurses
and dentists.

14. Collect...
Read the second paragraph carefully and get to know different meanings of the color red.

15. Design...
Record the information in the way you did in Task. First work out suitable categories with your partner.
color
meanings (positive & negative)
countries or areas

16. Record... color Meaning Positive Country /region Negative red violence
warning of danger
celebration
good luck
The USA
China
happiness
China
sadness
South Africa
many countries
bravery

17. being not brave or a coward Western countries, like the USA & the UK
Record...
color
Meaning
Positive
Country /region
Negative
yellow
happiness
Joy
mourning
loss of loved ones
Egypt
hope
The USA
courage
being not brave or a coward
Western countries, like the USA & the UK
peace
Ireland

18. color Meaning Positive Country /region Negative green black white
Growth
Health
environment
Ireland
Envy and jealousy
Western countries, like the USA and the UK
Hope and spring
Ancient Egypt
inexperience
black
Being cool and elegant
Western countries
evil
wealth
mourning
white
cleanliness, virtue and innocence
China
holiness
Christian countries

19. Language practice

20. Although I like Carter personally, I don't
Book 10_课件_U1_Reading2-8
Replace the underlined parts in the sentences with words or phrases from the reading article.
Although I like Carter personally, I don't
think what he's doing is right. ___________
2. I tried to express my sympathy by
touching her hand. __________.
While
convey

21. Book 10_课件_U1_Reading2-8
3. The company provides cheap Internet access. What’s more, it makes shareware freely available. ___________ 4. He hated the school and everything it represented. ___________ 5. Shoppers tend to connect certain brand names with high quality. ___________
In addition
symbolized
associate

22. Practice...
Do exercises B1 & B2 on P119 in the workbook.

23. Discuss...
Do you know meanings of other colors? What are they?

24. Research...
Work in groups of four, preparing for an oral report about a certain color.
Read part B on P47 for instructions and the listed questions may be helpful.

25. Homework 1. Review the reading article on P46-47.
2. Carry out the research as planned and get ready for an oral report tomorrow.

26. Thank you