1. Display Advertising Objective
Promote the courses offered at James H Groves Adult High School for Polytech Adult Education.
Solution
A Display Advertising campaign that targeted potential students in Kent County, Delaware.
Call to Action
Learn More about James H Groves High School and Career Training through Polytech Adult Education
Measurement of Success
Total # of Impressions: 373,688
Ad Engagements: 13,741
Total # of Site Visits: 782
*North American average click-through rate (CTR) for standard banners % to 0.08% as of a study conducted in April 2014 (marketingcharts.com)