1. BEST Special topic 2015 What could make PT more interesting for car users?
Stockholm, 15th of March 2016

2. Previous special topics
2008: Use of PT information channels
2009: How to finance PT service improvements
2010: Transfers
2011: Walking distance vs. frequency
2012: Comfort vs. travel time
2013: Ticket media & use of PT information channels
2014: Tickets & ticket inspections, and use of ticket media
2015: What could make PT more interesting for car users?
2016: Mobility
BEST Special survey topic 2015

3. What characterises cars users?
LIFE SITUATION
SCHOOL/
STUDY
START
WORKING
FAMILY/
KIDS
CHANGE OF WORKPLACE
CHANGE WHERE YOU LIVE
RETIRE-
MENT
CUSTOMER PRIORITIES
TRAVEL PURPOSE AND ORIGIN & DEST H H W
CUSTOMER PRIORITIES
& NEEDS
QUALITY
TRAVEL TIME
PRICE S K
CUSTOMER PERCEPTION
OF PT
PT SERVICE, AND CUSTOMER EXPERIENCE OF IT
PT MARKET SHARE
YOUNGER
OLDER
BEST Special survey topic 2015

4. Car user characteristics might explain how to make PT more interesting
SEGMENT SIZE
How large part of the population + 16 years is in this segment
DEMOGRAPHICS
Characteristics related to age, gender and occupation
TRIP PURPOSE
Purpose of last car trip
CHANGE TO PT
Last trip by car: Which improvements could make you change from car to public transport on that specific trip
IMPROVE PT
Last trip by public transport: Which improvements could have made you more satisfied with that trip?
PT SATISFACTION
According to BEST – how satisfied are they with PT today
IMPORTANCE
Which aspect of PT drives satisfaction
BEST Special survey topic 2015

5. The transport mode mix: How to define the «car driver»?
PT travel frequency
Car travel frequency
Daily
A few times per week
A few times per month
Less than monthly
Never
Total
3 %
4 %
13 %
12 %
1 %
33 %
9 %
8 %
10 %
5 %
0 %
19 %
6 %
2 %
22 %
26 %
18 %
100 %
BEST Special survey topic 2015

6. Seldom (monthly or less)
Car drivers: Almost 40 % go often by car, and seldom with PT (Average BEST cities 2015)
% of citizens in BEST cities
Travel by PT
Travel by car
Often (weekly +)
Seldom (monthly or less)
29 %
37 %
26 %
9 %
BEST Special survey topic 2015

7. Largest share of car drivers in Bergen and Copenhagen
Public transport travel frequency
Often (weekly +)
Seldom (monthly or less)
Total
Stockholm
Car usage frequency
29 %
32 %
61 %
30 %
9 %
39 %
59 %
41 %
100 %
Oslo
36 %
65 %
6 %
35 %
58 %
42 %
Helsinki
34 %
66 %
5 %
63 %
37 %
Copenhagen
17 %
60 %
22 %
18 %
40 %
Geneva
28 %
64 %
26 %
10 %
Bergen
21 %
57 %
78 %
15 %
8 %
BEST Special survey topic 2015

8. Car drivers: Working fulltime, and between 45 to 64 years
BEST Special survey topic 2015

9. Last car trip (main trip purposes shown): Car users go by car to work
BEST Special survey topic 2015

10. Trip purpose for car users very similar in all cities
Travel often with car, seldom with PT
What was the purpose of the last trip you made by car (as a driver or passenger)?
Stockholm
Oslo
Helsinki
Copenhagen
Geneva
Bergen
1 Trip to/from work
40 %
45 %
41 %
32 %
43 %
2 Trip to/from school/university
0 %
1 %
3 Work related travelling (during the work-day)
4 %
5 %
3 %
4 Grocery shopping
17 %
13 %
22 %
16 %
5 All other kind of shopping
8 %
7 %
2 %
6 Services like bank, post, travel agency, hair dresser etc
7 Medical services (going to the doctor, hospital, dentist etc.)
6 %
8 Children – pick up or bring children to/from kindergarten, school etc
9 Children - pick up/bring children to/from sports or leisure activities
10 Pick up or bring others
11 Visits (visit friends and family)
11 %
9 %
12 Going to a cafe, restaurant, cinema, concert, football match etc.
12 %
13 Going to the gym, or other sports/outdoor activities
14 Other purpose
15 Do not know/do not remember
100 %
BEST Special survey topic 2015

11. On last car trip: What could make PT more attractive
On last car trip: What could make PT more attractive? Car drivers priorities are very similar to other segments
Travel often with car & PT
Travel often with PT, seldom with car
Travel often with car, seldom with PT
Travel seldom with car & PT
Total
Increased number of departures
26 %
21 %
23 %
16 %
More possibilities to travel directly, without having to change between lines
32 %
28 %
33 %
24 %
30 %
Increased possibility to get at seat / less crowded vehicles
5 %
7 %
6 %
Less delays
9 %
8 %
Lower ticket prices
27 %
31 %
34 %
29 %
Easier ticketing system / easier to buy a ticket
4 %
Better travel information (info needed to get you from A to B by PT)
2 %
3 %
Improved driving style
1 %
A stop closer to where I live
12 %
A stop closer to where I work/study
Increased feeling of security both in the vehicle and in stops and stations
More modern and comfortable vehicles
Nothing, I think it would be very hard to go by PT on that specific trip
35 %
Other, please specify:
13 %
10 %
11 %
BEST Special survey topic 2015

12. Travel often with car, seldom with PT
On last car trip: What could make PT more attractive? Car drivers priorities are quite similar in all BEST cities
LAST CAR TRIP - WHICH IMPROVEMENTS MIGHT MAKE PT MORE ATTRACTIVE ON THAT TRIP
Travel often with car, seldom with PT
Stockholm
Oslo
Helsinki
Copenhagen
Geneva
Bergen
Total
Increased number of departures
17 %
25 %
19 %
21 %
13 %
37 %
23 %
More possibilities to travel directly, without having to change btw lines
31 %
35 %
39 %
27 %
32 %
29 %
33 %
Increased possibility to get at seat / less crowded vehicles
6 %
8 %
2 %
5 %
4 %
Less delays
10 %
9 %
Lower ticket prices
28 %
30 %
46 %
16 %
Easier ticketing system / easier to buy a ticket
7 %
Better travel information (info needed to get you from A to B by PT)
1 %
3 %
Improved driving style
A stop closer to where I live
14 %
12 %
A stop closer to where I work/study
11 %
Increased feeling of security both in the vehicle and in stops and stations
More modern and comfortable vehicles
Nothing, I think it would be very hard to go by PT on that specific trip
40 %
Other, please specify:
Don't know/No answer
BEST Special survey topic 2015

13. On last PT trip: What could make PT more attractive Ticketing system/walking distance matters more to car drivers
Travel often with car & PT
Travel often with PT, seldom with car
Travel often with car, seldom with PT
Travel seldom with car & PT
Total
Increased number of departures
29 %
26 %
25 %
18 %
More possibilities to travel directly, without having to change between lines
22 %
20 %
24 %
Increased possibility to get at seat / less crowded vehicles
21 %
10 %
12 %
15 %
Less delays
19 %
17 %
9 %
11 %
14 %
Lower ticket prices
39 %
41 %
43 %
46 %
Easier ticketing system / easier to buy a ticket
7 %
5 %
13 %
8 %
Better travel information (info needed to get you from A to B by PT)
4 %
3 %
Improved driving style
6 %
A stop closer to where I live
A stop closer to where I work/study
Increased feeling of security both in the vehicle and in stops and stations
More modern and comfortable vehicles
Nothing, it would be very hard to improve the PT service on that specific trip
Other, please specify:
BEST Special survey topic 2015

14. Travel often with car, seldom with PT
On last PT trip: What could make PT more attractive Car drivers priorities are quite similar in all BEST cities
LAST PT TRIP - WHICH IMPROVEMENTS WOULD MAKE YOU MORE SATISFIED WITH PT ON THAT TRIP
Travel often with car, seldom with PT
Stockholm
Oslo
Helsinki
Copenhagen
Geneva
Bergen
Total
Increased number of departures
21 %
26 %
20 %
11 %
36 %
25 %
More possibilities to travel directly, without having to change btw lines
31 %
Increased possibility to get at seat / less crowded vehicles
12 %
5 %
8 %
15 %
10 %
Less delays
6 %
9 %
Lower ticket prices
46 %
41 %
44 %
56 %
42 %
43 %
Easier ticketing system / easier to buy a ticket
7 %
Better travel information (info needed to get you from A to B by PT)
4 %
2 %
3 %
Improved driving style
A stop closer to where I live
16 %
A stop closer to where I work/study
Increased feeling of security both in the vehicle and in stops and stations
1 %
More modern and comfortable vehicles
Nothing, I think it would be very hard to improve PT on that specific trip
14 %
19 %
22 %
17 %
Other, please specify:
BEST Special survey topic 2015

15. Car drivers are significantly less satisfied with PT in general
BEST Special survey topic 2015

16. Car drivers are significantly less satisfied with PT in general
BEST Special survey topic 2015

17. Drivers of satisfaction Car drivers wants increased frequency (PT customers wants a seat)
 Average all BEST cities 2015
Travel often with car & PT
Travel often with PT, seldom with car
Travel often with car, seldom with PT
Travel seldom with car & PT
Public transport gives value for money
0,25
0,20
0,22
0,24
I am satisfied with the number of departures
0,16
0,12
Transfers are easy
0,13
0,15
Public transport mostly runs on schedule
0,17
0,10
Public transport is beneficial to society
0,06
The info is good when traffic problems occur
0,07
0,11
Waiting time is short at transfers
0,08
0,09
The staff behaves nicely and correctly
Nearest stop is close to where I live
0,05
The busses and trains are modern
I normally get a seat when I travel with PT
BEST Special survey topic 2015

18. Car drivers top priorities varies a across cities: Value for money, frequency of service and transfers are the top three
Travel often with car, seldom with PT
Stockholm
Oslo
Helsinki
Copenhagen
Geneva
Bergen
SL02A Public transport mostly runs on schedule
0,35
0,15
0,18
SL08A Public transport gives value for money
0,27
0,31
0,13
0,30
0,23
0,25
SL01H I am satisfied with the number of departures
0,16
0,26
0,22
0,32
SL06B Transfers are easy
0,19
0,24
SL01E Nearest stop is close to where I live
0,12
0,08
SL07C Public transport is beneficial to society
0,14
SL03A It is easy to get the info needed when planning a trip
0,10
SL06C The busses and trains are modern
0,11
SL04A The staff answers my questions correctly
SL01G Waiting time is short at transfers
0,17
SL05B I feel secure on board busses and trains
BEST Special survey topic 2015

19. Conclusion/summary: What could make PT more interesting for car users?
Interested in mobility as a service (MaaS)?
SEGMENT SIZE
37 % of the population in BEST cities uses car often (weekly +) and PT seldom (less than weekly)
DEMOGRAPHICS
Work full time
Middle aged
Male
Affluent consumer? Will/can pay for services that provides value?
TRIP PURPOSE
Work is significantly more frequent trip purpose
CHANGE TO PT
Similar to PT users, but put more emphasis on:
Easier ticketing system / easier to buy a ticket
A stop closer to where I live
A stop closer to where I work/study
Surprisingly similar to other customer groups. Improvement of ticketing system (and probably all other info aspects/services that improves the user experience?)
IMPROVE PT
Similar to PT users, but put more emphasis on:
Easier ticketing system / easier to buy a ticket
A stop closer to where I live?
PT SATISFACTION
Very dissatisfied with PT !
They will be hard to convince
IMPORTANCE
Quite similar to PT users, but increased frequency more important driver of satisfaction
Increased frequency is normally very expensive
BEST Special survey topic 2015

20. Special survey topic 2015: Questions added
BEST Special survey topic 2015

21. Questions added (1) Question 1. CAR USAGE FREQUENCY
Question 3. LAST CAR TRIP: WHICH IMPROVEMENTS COULD MAKE YOU CHANGE MODE OF TRANSPORT
How often do you typically travel by car as a driver or as a passenger, considering all types of trips, do you travel by car…?
Think about your last trip by car as a driver or as a passenger, which of the improvements listed below could make you change your mode of transport from car to public transport on that specific trip?
Daily
A few times per week
A few times per month
Less than monthly
Increased number of departures
Never
More possibilities to travel directly, without having to change between lines
Do not know
Increased possibility to get at seat / less crowded vehicles
Less delays
Question 2. TRIP PURPOSE – LAST TRIP YOU MADE BY CAR
Lower ticket prices
What was the purpose of the last trip you made by car (as a driver or passenger)?
Easier ticketing system / easier to buy a ticket
Better travel information (information needed to get you from A to B by public transport)
Trip to/from work
Trip to/from school/university
Improved driving style
Work related travelling (during the work-day)
A stop closer to where I live
Grocery shopping
A stop closer to where I work/study
All other kind of shopping
Increased feeling of security both in the vehicle and in stops and stations
Services like bank, post, travel agency, hair dresser etc
More modern and comfortable vehicles
Medical services (going to the doctor, hospital, dentist etc.)
Nothing, I think it would be very hard to go by PT for me on that specific trip
Children – pick up or bring children to/from kindergarten, school etc
Other, please specify:
Children - pick up or bring children to/from sports or other leisure activities
Pick up or bring others
Visits (visit friends and family)
Going to a cafe, restaurant, cinema, concert, football match etc.
Going to the gym, or other sports/outdoor activities
Other purpose
Do not know/do not remember
BEST Survey 2015

22. Questions added (2)
Question 4. LAST PUBLIC TRANSPORT TRIP – WHAT KIND OF IMPROVEMENT ARE MORE IMPORTANT
Think about the last trip you made by public transport. Which of the improvements listed below could have made you more satisfied with that trip? SELECT MAXIMUM 3 ITEMS
(ALTERNATIVES BELOW SHOULD BE ROTATED RANDOMLY)
Increased number of departures
More possibilities to travel directly, without having to change between lines
Increased possibility to get at seat / less crowded vehicles
Less delays
Lower ticket prices
Easier ticketing system / easier to buy a ticket
Better travel information (information needed to get you from A to B by public transport)
Improved driving style
A stop closer to where I live
A stop closer to where I work/study
Increased feeling of security both in the vehicle and in stops and stations
More modern and comfortable vehicles
Nothing, I think it would be very hard to improve the PT service on that specific trip
Other, please specify:
BEST Survey 2015