1. Building the Gigabit City

2. Objectives of Workshop
Building blocks for strategy foundation
Improve ability to advance broadband
Basic skills for ongoing tasks
Leverage the e-book

3. Workshop Format General overview of skillset
Apply knowledge to your community
Collaboration

4. Funding Options Municipal bonds Constituents invests
Pre-pay for buildout

5. Funding Options (more)
Take it to the bank
Jurisdiction offers assets
Leverage constituent grants

6. Organization Structure
City or county owns infrastructure
Public utility owns network
Community creates nonprofit
Community creates co-op

7. Organization Structure (more)
Use existing nonprofit
Existing co-op transitions
Business people create company
Public private partnership

8. Stakeholder Assessment
Provide 30,000-foot view
Initial insight to potential impact
Captains to lead the charge
Keys to anchor tenants

9. Stakeholder Categories
Local government
Education
Nonprofit organizations
Medical/healthcare

10. Stakeholder Categories (more)
Real Estate
Largest companies
Media
Agriculture

11. Art of the Possible Educate to possibilities
Relate benefits to their world
What’s that worth to you?
Many will sell themselves

12. What You Ask Is Key
If you have broadband, how can you help yourself, help others?
How would broadband change what you do, how you do it?
What are impacts of this change?

13. Constituent Data Collection
More you know, greater the ROI
Multiple ways to gather
Ongoing process
Gather info, increase supporters

15. ID Marketing Partners Who can make/save money, operate better
Who’s dedicated to the public good
Who has marketing leverage
Who’s willing to commit

16. Take Me to the Pilot You can pilot test anything
Don’t try to test everything
Prior previous planning is key

17. Build on Stakeholder Info
Test assumptions
Determine depth of support
Pre-sell broadband
Ideally – start a movement

18. Pilot Guidelines Be clear on goals and needs Create an ROI if possible
Budget high
Manage expectations

19. Pilot as Marketing Tool
The pilot project as marketing foundation
Make it a big deal
Roll out the usual suspects

20. Ottumwa Pilot Testing biz model, costs, time 6 participants
Mainly fiber, possibly wireless
Marketing driver of full buildout

21. E-mail: craig@cjspeaks.com Twitter: @cjsettles