1. Media Communications Richard Trombly Contact :
Wechat and phone:
Media Communications

2. Introduction Producing and distributing your short videos
“We don’t make movies to make money, we make money to make more movies.”- Walt Disney
Often today people are making short films and not seeing it as a business. They are working for money and putting that into making their films

3. Producing and distribution
There are no rules in filmmaking. Only sins. And the cardinal sin is dullness. - Frank Capra
Another sin is not getting the legal issues right and having a film you can't distribute

4. Producing and distribution
Green lighting your film
“In every place there are 100 people who can say no and only one person who can say yes. You have to get a good piece of material to the right person.” – Robert Evans.
Find the right people

5. Producing and distribution
Green lighting your film
“In every place there are 100 people who can say no and only one person who can say yes. You have to get a good piece of material to the right person.” – Robert Evans.
Find the right people

6. Producing and distribution
Budget
No matter the size of your production, you need an accounting of the cost.
Budget estimates are made before shooting
Necessary to plan
but
also for finding financing

7. Producing and distribution
Budgets
And budgeting are especially important for advertisement and corporate videos or weidianying
Request for quotes
Can use Excel but there is budgeting software

8. Producing and distribution
Budgets
And budgeting are especially important for advertisement and corporate videos or weidianying
Request for quotes
Can use Excel but there is budgeting software

9. Producing and distribution
Budgets
Track costs during production
Producer's main responsibility

10. Producing and distribution
Budgets
The line
Above the line – creative people, screenwriters, directors, producers, main acting talents
Below the line- line producer and all of the salaried staff from laborers, to lighting and camera crew to day-player actors

11. Producing and distribution
Hollywood features may have 80% of costs above the line.
Amateur and small films may have most of the costs below the line.
Student films may be done on borrowed equipment, with friends for help, on digital storage cards for almost no cost.

12. Producing and distribution
Proper formatting and style
Budget software [like movie magic]
Above the line
Below the line
Negatives
P&A (distribution costs)

13. Producing and distribution
Budget chronologically
Preproduction costs
Production costs
Postproduction costs

14. Producing and distribution
Budget chronologically
Preproduction costs
Production costs
Postproduction costs

15. Producing and distribution
Consider in-kind support
Often you can get support from sources that will not give money
CONTINGENCY – things will go wrong

16. Producing and distribution
Hiring crew and actors
Understand the costs related to people
Meals, travel and lodging
Staff accordingly
Small productions may convince collaboration at reduced rates

17. Producing and distribution
Renting versus buying
Renting is a choice for filmmakers without a constant volume of customers.
Renting however can lead to mishaps with equipment problems

18. Producing and distribution
Renting versus buying
Buying is smart if you have regular clients.
Buy- charge reantal to the client
Production companies will also for equipment rental business and “rent” to themselves at market rates.

19. Producing and distribution
Renting
Be clear what you need well in advance
Be sure to know who to contact if there are equipment problems
Be aware what they will and will not do to support your shoot.

20. Producing and distribution
Renting
Be clear what you need well in advance
Be sure to know who to contact if there are equipment problems
Be aware what they will and will not do to support your shoot.

21. Producing and distribution
Funding
Proposal
even if only to family

22. Producing and distribution
Funding Sources
Film festival grants
Film funds
Charitable organizations
Donors
Investors
Family and friends
Corporate / product based funds

23. Producing and distribution
Understand the wants and requirements of potential funding sources – Research them
Find out people or organizations who have supported productions like yours

24. Producing and distribution
Registration and copyrights
IP protection

25. Producing and distribution
Registration and copyrights
IP protection
Copyright center

26. Producing and distribution
You protect your IP
Respect others' IP
Rights and clearances
Talent release forms

27. Producing and distribution
You protect your IP
Respect others' IP
Rights and clearances
Talent release forms

28. Producing and distribution
Use of copyrighted material
Songs , even song clips in the background on location are violations of copyright. May be able to obtain the rights
Same for video, even on a tv in the background,

29. Producing and distribution
Why show a film online?
an online presence is essential
Showing your film online can also help provide:
A wide, varied and global audience for your film: who knows who may find your film online through the subject matter.
A second life for your short: With TV channels rarely showing shorts, the internet plays a vital role in providing a second life for shorts after their festival life.

30. Producing and distribution
Why show a film online?
An online link to send out: Rather than having to make up hundreds of DVDs to send out, you can the online link of your film to filmmaking contacts and industry pros.
Feedback & testimonials:
Industry interest: talent agents, festival programmers and buyers use online services to see new talents

31. Producing and distribution
Online
Length - shorter films are more popular .Most viewers won't watch over minutes.
Brightness - darker films can be hard to see.
Subtitles/Text - subtitling or text should be strong and bold, as smaller fonts can't always be read online. NO BURNED IN.
Fast Movement - some streaming technology struggles with fast or sudden movements in films.

32. Producing and distribution
Online – have all the rights in case film fest is interested
Should I put it online?
Maybe only after given up on other distribution
But few movies get distribution anyway
Sites with revenue potential