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Team Revolution Winning Strategy
Amanda By: Amanda Elsen, John O’Dea, Jimmy Collins, Tyler Livingston, Amanda Heitkamp
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Overview Ending Performance Big Idea SWOT Objectives Strategies
Tactics Charts Conclusion Amanda
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Ending Performance We have had the highest stock price index, revenue, and net contribution in periods The stock price index for period 3 was $1,702,000. The revenue for period 3 was $71,827,000. Our net contribution for period 3 was $30,764,000. We have 26.4 million dollars for a budget giving team REVO more spending power. Jimmy
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Jimmy
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Budget Luxrious Monopoly Revo St8ment TRUE Revenues 199.6 107.5 206.3
107.3 176.0 Cost of goods sold -101.2 -64.9 -93.2 -58.1 -96.2 Inventory costs -0.2 -4.8 0.0 -2.5 Interests paid -0.1 -0.3 -0.4 Exceptional cost or profit Earnings before taxes 78.9 25.4 91.5 32.9 64.4 Next Period Budget 26.4 10.2 13.2 25.7 Jimmy
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Old Big Idea Our big idea is purchasing the correct Marketing Research mainly the semantic scales. This helps us create the exact products out customers want. If we target the right markets with the correct high quality product matching their ideal values. Tyler
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New Big Idea Our big idea is staying ahead on our commercial team. Yet we plan on having huge commercial teams to make sure we can push our products through the right channels. We plan on putting big sums of our budget into our commercial team for both our Clinites and Nutrites. We plan on making sure we have our products targeted to the correct places our commercial team. Amanda
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S.W.O.T. Strengths Weaknesses Opportunities Threats John
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Strengths We have had the highest stock price index, revenue, and net contribution. The stock price index for period 10 was $2,667,000. The revenue for period 10 was $206,000,000. Our net contribution for period 10 was $92,000,000. We have the highest value share in product RUST which is our first nutrite which is 48% of the market. We have the highest unit share for our product RUST at 26% unit share. For product RUST we sold over 7,315,000 units which made us the most profit out of our three products. We chose a good price for product for the first nutrite. We had a high budget to use John
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Weaknesses We lost our high market share in the Clinite market. Now having 17% We did not have a specific target for our RISE product One weakness was not being as close to the Elderly as some of the other Nutrites on the market Amanda H
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Opportunities Research and development on our RICH product to target it closer to the singles market. Our budget is allowing us the opportunity to research and develop a better Nutrite product over the competition. Because we were able to put money into purchasing semantic scales we now have the opportunity to enhance our products to better target the markets Making another Nutrite to closely target the families and the health conscious markets Make another Clinite to closely target the affluent families More time in the simulation Jimmy
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Threats Clinite market will keep on changing away from our RISE product. Luxurious is our biggest threat because they are the closest to us when it comes to stock price index, revenue, and net contribution. More time in the simulation. Tyler
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Strategies throughout Simulation
Continue to increase our stock price index, revenue, and net contribution. A key weakness that we are going to fix is to better target our consumers. We need to better develop products that relate more closely to what our consumers want. Going to research and develop the best nutrite product that the market can offer Develop a lower price clinite product so we can compete with our competitors in the singles and low income market. Explain if they worked or not. And what we modified. John
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Tactics throughout Simulation
Our biggest tactic is to create better products that appeal more to our target markets through following the semantic scales. Taking out loan right away Have the biggest commercial team Big merchandising allocation Big advertisement for all products Have the biggest budget allocated to the merchandising of our products Introduced RITE product More effectively price, market, and advertise to the specific target markets. Create the first Nutrite to take advantage of that market. Took RITE off Market Amanda H
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Value Market Shares Jimmy
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Industry Retail Sales by Firm
Jimmy
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Jimmy
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Purchase Intentions Amanda
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Revenue Breakdown Amanda
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Volume sales Top Selling Brands Amanda
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Commercial Team Tyler
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Advertising Tyler
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Merchandising Tyler
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Amanda H
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Market Share Amanda H
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Revenues Amanda H
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Brand contribution Amanda H
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Clinites
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Efficacy vs. Price Semantic Scale
John
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Safety vs. Price Semantic Scale
John
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Packaging vs. Price Semantic Scale
John
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Pleasure vs. Price Semantic Scale
John
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Usability vs. Price Semantic Scale
John
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Nutrites
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Nutrition vs. Clinical Semantic Scale
John
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Packaging vs. Clinical Semantic Scale
John
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Flavor vs. Clinical Semantic Scale
John
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Variety vs. Clinical Semantic Scale
John
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Price vs. Clinical Semantic Scale
John
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Conclusion BIGGEST IDEA Amanda
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Any Questions? Amanda
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