1. Users needs for the Platform for Forward-Looking Information
Academic PERSONA
Civil society PERSONA
Platform for Forward-looking information
Media PERSONA
Policymaking PERSONA
Business
PERSONA
EIONET members PERSONA
NRC FLIS PERSONA
Users needs for the Platform for Forward-Looking Information

2. Definition of persona
A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.

3. Users of the Platform for Forward-looking information (FLI)
4 types of persona coming from:
Policy
Academia
Business
Civil society/NGOs
Question:
What forward-looking information do you need for your work/functioning?

4. The senior civil servant Henk
Policymaking PERSONA
The senior civil servant Henk
Henk’s needs:
use of strategic intelligence in policy making*
information about the trends and other drivers of environmental change and their impacts?
accurate and quality information
clear, actionable results that can be used to support decision-making
links between national-European-global issues
where does European situation stands in relation to global picture now and in the future
To find relevant institutions and persons to contact, exchange information or possibly cooperate
Needs not addressed yet
Forward-looking information in connections to current policy?
Information about desirable stakeholders in the environmental field
*Strategic intelligence pertains to the collection, processing, analyses and dissemination of intelligence that is required for forming policy
Available on
public web site

5. Shuang Find out what is different than Henk
Policymaking PERSONA
The member of international organisation (such as UN)
Shuang
Find out what is different than Henk
Shuang’s needs:
European state and prospects of the issues in relation to the global picture
What are the connections to global policy?
To know quality criteria (methods, transparency, saliency…) are important
To find relevant institutions and persons to contact, exchange information or possibly cooperate
Available on
public web site

6. The researcher Gertrude
Academic PERSONA
The researcher Gertrude
Gertrude’s needs:
available knowledge on new trends and information that looks forward
Needs not fully addressed yet
Internet service which brings her timely with high quality information to be able to deal with increasing complexity of research world
Hands-on information, ie. indicators and quantitative information, including primary sources of information
Get detailed insights and broader picture
What are societal and corporate needs to be researched?
Information about technology and policy solutions for environmental problems
Available on
public
web site

7. The university student Maria
Academic PERSONA
The university student Maria
Maria’s needs:
Available knowledge and primary sources of information
developments of various trends to be used in her thesis
Needs not fully addressed yet
Easily understandable forward-looking information information
Benchmarking and
Ready to use graphical information and data
Available on
public
web site

8. The EIONET member Josef
EIONET members PERSONA
The EIONET member Josef
Josef’s needs:
Forward looking perspective in his particular field
Member states specific information
Needs not fully addressed yet
Interconnections between EIONET topics ( platform has only link to SERIS)
What are the links to EU wide policies
Qualitative and quantitative forward-looking assesment and benchmarking relevant for his field
Available on
public web site

9. The NRC FLIS member Igor
FLIS NRC Persona
The NRC FLIS member Igor
Igor needs:
Knowledge about methods and techniques
Common glossary for the field
Member states specific information
What are the links to global level
Sharing space for data, information and insights among peers
Good practice examples
Show main outputs of his engagement to others
Available on Eionet
Forum web site
Available on
public web site

10. The Green EU NGO member Katarina
Civil society PERSONA
The Green EU NGO member Katarina
Available on
public
FLI p
Future problems with European environment
Global development of the environment
Needs not fully addressed yet
Reliable information about causes and effects
Platform to get information (and possibly share) about events, actions and possible cooperation
Additional leverage to promote NGO particular goals – protect the environment

11. The company CEO Gerard Global development
Business
PERSONA
The company CEO Gerard
Global development
Methods and techniques that can be used in my business
Needs not fully addressed yet
New technologies and innovations
Possibility to greenwash image of the business
Future development that provides opportunities and threats to my business
Development of future policy agenda that might affect my business
Available on
public web site
the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." This definition was shaped by by the group's focus on corporate behavior and the rise of corporate green advertising at the time. However, governments, political candidates, trade associations and non-government organizations have also been accused of greenwashing. [1]

12. The green economy company CEO Isolda
Business
PERSONA
The green economy company CEO Isolda
Global development
Future development that provides opportunities
to reduce environmental impacts of my business
Methods and techniques
Needs not fully addressed yet
Future development that provides opportunities to reduce environmental impacts of my business
Issues that may influence greening of the future policy agenda and that might affect my business
Long term political goals, targets and standards that may affect my business
Methods and techniques that can be used in my business for strategy development
Environmental impacts of my business in the short and long run
Available on
public web site

13. The journalist Elsa Information about futures in narrative format
Media PERSONA
The journalist Elsa
Available on
public
web site
Information about futures in narrative format
Trends with large impacts
Examples and concrete particular cases
Needs not fully addressed yet
Trends and weak signals, wildcards with large impacts
Cause – effect relation
Responsabilities
Addressed at the EEA site
Evidence-based, clear and short press statements

14. Main functions on the platform for Forward-looking information
Public space – viewer, understandable transparent, condensed, quality checked, information
Working space – protected working environment for work in progress (drafts), tools for managing and developing information etc.
Main common users needs for forward-looking information:
Acquiring forward-looking information
Get better information about networks, stakeholders, possibilities for co-operation
Get information about methodologies and methods and definition of terms related to foresight and forward-looking assessment

15. Users needs for platform for FLI
Primary needs
Secondary needs
Raising awareness about FLIS community: who is part of it, what they do, added value, how it works, main outputs
Quality assured information
Connection of FLI to current policy
- Emerging issues, uncertainties, pathways..
Interdisciplinary synthesis
Drivers and impacts of future environmental change relevant for business, research and governments
Global trends
Interconnections
Links to primary information
European strengths, weaknesses, opportunities and threats related to future development – environment focus
MS specific information/ practical case studies (success stories)
Challenges and barriers in achieving long term (sustainable) policy goals
Methods and techniques
Internet services that can bring me timely to high quality forward-looking information.
Transparent process of information co-creation
News, updated information in the FLI area
How can we cooperate on it?
Opportunities for research
How does business impact and harm the environment in the long run?
Easy understandable and usable information
What are the stakeholders relevant to manage environmental impacts in the future
Links to other NRCs
Working space for NRC FLIS