1. 2017/10/01
The Asahi Shimbun
Development and Co-ordination Office

2. Media Data Monthly Access Devices
“The Asahi Shimbun Digital” is Japan’s leading online news site that reaches around 40 million users and receives 3 billion page views. It covers a wide range of subject areas, including news, sports and fashion.
Media Data
Monthly Access
Devices
Page views
Page views
Page views shows a jump when the National High School Baseball Tournament, commonly known as “Summer Koshien”, takes place.
PC SmartPhone Tablet etc
Users
Users
Access through SNS has been increasing yearly.
PC SmartPhone Tablet etc
※The survey was conducted by The Asahi Shimbun Digital during the period of April 2016 to March Data from Adobe Analytics.
The Asahi Shimbun, Development and Co-ordination Office

3. User Profile Gender & Age Area
Regardless of gender, age or area, our website is accessed by many. We convey your message and reach your target audience effectively.
User Profile
Gender & Age
Area
Male
Female
※The survey was conducted by The Asahi Shimbun Digital during the period of April 2016 to March Data from Adobe Analytics.
The Asahi Shimbun, Development and Co-ordination Office

4. We provide a number of digital pages to meet the needs of the users
We provide a number of digital pages to meet the needs of the users. You can choose a type of media according to your products and target audiences.
Related Media
Mainly targeted at sophisticated men in their 40s to 50s who enjoys both work and private life.
Mainly targeted at independent women in their 30s to 40s who lead busy life.
"＆BAZAAR“ specializes in shopping. It was launched in 2017.
"＆TRAVEL" was launched in 2017, for travelers who are interested in a new style of journey.
"Medpeer" is a website for exclusive use of doctors.
It is a preferred choice for those advertisers, who wish to reach doctors.
A theme of an article can be requested by users. Popular amongst young smartphone users.
Information media on pets. It includes useful tools like a search on veterinary clinics.
"Moovoo" is a web magazine which includes short movies that introduce new trends and recommend new items.
Information media on shopping and leisure in Japan, for foreign visitors mainly from China, Chinese Taipei and Hong Kong.
※PV and UU are monthly data. For more notes, please refer to web pages.
The Asahi Shimbun, Development and Co-ordination Office

5. We have many official SNS accounts to maximize the communication with users. We are posting inside stories from interview, photos and live coverage.
SNS Accounts
follower
follower
follower
follower
follower
follower
follower
follower
follower
Mainly Ads menu
Tie-up Ads / Native Ads
Rich Ads
Targeting Ads
Display Ads
Tie-up ads are very flexible in design. We provide Native ads which suit on media design and style.
Users are used to reading articles, and more likely to read the ads all the way.
Rich ads are great in making impact on users visually.
For example, “Gate ad” surrounds the top page of The Asahi Shimbun Digital.
Effective tools to reach your target audience.
You can choose age , gender and area as basic attributes but also a managerial position, business types, retargeting and so on.
Display ads have the high viewability.
You can choose the most optimal menu depending on the your needs.
It is very useful for your branding.
The Asahi Shimbun, Development and Co-ordination Office