1. A Tempest in a Teapot? Comparing Same-Publisher Sales Before and After DDA Withdrawal 
Carol Joyner Cramer
Wake Forest University
Charleston Conference 2017
Shotgun Session

2. Way back in FY2015… When EBL was still EBL
Some publishers dropped frontlist titles from the STL model
STL=Short Term Loan
DDA=Demand Driven Acquisition

3. Was this a good idea for the publisher? Was this good for Wake Forest?
Would librarian selectors buy more print from this publisher because the titles were no longer available in EBL?
Note WFU spending ≠ publisher profit

4. FY14 vs. FY16: Wake Forest University
FTE: 7,487
Monograph Spend: $741,833
Monograph Spend/FTE: $99
Monograph spend includes print books and e- books regardless of acquisition method (firm, approval, DDA, etc.)
FTE: 7,676
Monograph Spend: $818,275
Monograph Spend/FTE: $107

5. About Publishers A & B Both major trade publishers
Both publish in many disciplines
Both publish under multiple imprints
Both offer their own e-book platform
Publisher A dropped out of STL sometime between July June 2015.
Publisher B continued with STL through at least June 2016.

6. Publisher A (Dropped out of STL)
FY14
FY16
Print Spending:
$ ,506
$ ,572
Titles Acquired:
125
130
Firm E-book Spending: $
$ ,151 16
DDA Spending (Frontlist):
$ ,094 $
Unique Titles Accessed:
111
Total Spent:
$ ,600
$ ,723

7. Publisher B (Stayed in STL)
FY14
FY16
Print Spending:
$ ,951
$ ,865
Titles Acquired:
430
380
Firm E-book Spending: $ $
DDA Spending (Frontlist):
$ ,564
$ ,398
Unique Titles Accessed:
128
105
Total Spent:
$ ,515
$ ,263

8. WFU “Market Share” Comparison
FY14
FY16
Decline of
Publisher A (Quit STL)
1.70%
1.56%
8.46%
Publisher B (Continued STL)
6.14%
5.78%
5.86%

9. Lessons Learned: Everyone Lost
Both publishers lost “market share”
Publisher A’s Strategy (Quit STL) not as successful as Publisher B’s strategy (Raise STL prices)
WFU lost access to many titles from Publisher A without any cost savings.
However, WFU could not afford to keep paying for DDA in a no-STL model.
Will Access-to-own solve all our problems?

10. Could this method be expanded?
More libraries
More publishers
More alternate history scenarios

11. Acknowledgements
Thanks to GOBI and Steve Hyndman for providing spending statistics.
Creative Commons Photos:
President Obama: NASA
Newton’s Cradle: Martin Weller
Snowflake: Mattosberger