1. Community Video for Nutrition Guide : Using Community Video for Health, Nutrition, and Agriculture
Kristina Granger

2. SPRING is a 5-year USAID-funded global nutrition project
Strengthening Systems for Nutrition
Linking Agriculture & Nutrition
Catalyzing Social and Behavior Change
Preventing Anemia
In 2012, DG and SPRING entered into a partnership for SPRING to provide DG with nutrition-related technical assistance and jointly test the feasibility of incorporating nutrition into the Digital Green model that was previously focused on agriculture. SPRING is a global USAID-funded nutrition project comprised of five globally respected nutrition and public health organizations (listed on the slide).
SPRING focuses on 4 main pillars which are: strengthening systems for nutrition, linking agriculture and nutrition, and preventing anemia and stunting among women and young children through effective social and behavior change communication.

3. Why Community Video for Nutrition?
An approach by the community for the community
Blends innovative, low- cost, accessible technology with human- mediated interpersonal communication techniques
SPRING has tested the approach in India and Niger
SPRING and DG see this community-led video approach, with videos created by the community for the community, as a revolutionary tool for nutrition and health behavior change which blends innovative, low-cost, accessible technology with the strength of human-mediated interpersonal communication techniques. Although video provides a point of focus in this model, it is people and social dynamics that ultimately ensure its effectiveness. The model leverages people-based extension (community health, agriculture, or other) systems functioning through existing social organizations and other structures, and uses video as a tool for engagement, empowerment, motivation, and connection as community members come together and discuss topics relevant to their everyday lives.
Ultimately the approach responds to a demand for greater nutrition knowledge and health education in rural communities and empowers community members and groups to develop and disseminate this information.

4. The steps outlined in the Community Video for Nutrition Guide:
Rapid formative research
Prioritization of video themes
Video production training
Adaptation of a 2-day MIYCN and hygiene training package
Video dissemination and data collection training
Production of videos
Pretesting/finalization of videos
Dissemination of videos
Home visits and follow-up
Quality assurance/supervision

5. Rapid formative research to identify priority practices and barriers/facilitators of behaviors
So to detail the steps in the process:
The model begins with rapid formative research in order to identify the priority nutrition-related practices to focus on and the related barriers and facilitators to practicing those behaviors. The research is done with heavy community engagement and utilizes existing partner staff to encourage buy-in and local participation.

6. Simple 2-day nutrition “sensitization” training for community agents and project staff
SPRING developed a simple 2-day nutrition sensitization training that was adapted from the globally recognized UNICEF Community-infant young child and nutrition training package that is then further adapted based on the results of the formative research.
This training is conducted alongside week long technical trainings for video production and dissemination teams that are chosen out of local community members, volunteers, and/or local partner NGO staff

7. Selection of video content/design of storyboards
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

8. Recruitment of community video “stars”
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

9. Production of videos
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

10. Production of videos
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

11. Dissemination of videos: the equipment
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

12. Dissemination of videos in community groups
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

13. Monitoring and supportive supervision
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

14. SPRING and Digital Green in India 2013
State – Odisha
District – Keonjhar
Blocks - Patna & Ghatagaon
Villages – 30 (18 in Patna & 12 in Ghatagaon)

15. 10 Prioritized video topics in India include
Hand washing with soap
The First 1000 Days
Iron folic acid supplements during adolescence and pregnancy
Maternal diet and food taboos
Maternal workload during pregnancy
Exclusive breastfeeding
Managing breastfeeding by working mother
Introduction of complementary food for the baby after six
Age appropriate complementary feeding for babies 6 to 24 months
Dietary diversity
Initial video topics are then decided on using the results of the formative research and after further consultation with local community stakeholders and partners familiar with the context.

16. SPRING/Digital Green Program in Niger - 2015
The collaboration was established between SPRING/Digital Green and 3 USAID/Niger programs - REGIS-ER (NCBA CLUSA), LAHIA (Save the Children) & Sawki (Mercy Corps)
Involved 80 established Hausa-speaking community groups, in 20 villages in the Maradi Region
Niger
In collaboration with Digital Green, REGIS-ER, Save the Children and Mercy Corps, the Niger proof of concept was implemented in a total of 80 community groups over the course of one year in 20 villages in Maradi region, Niger between January and December 2015.
Focused on the development and dissemination of 10 videos by community facilitators working with 4 distinct groups in each participating village

17. 10 Prioritized video topics in Niger include
Importance of hand washing with soap
Importance of the first 1000 days
Active (responsive) feeding
Importance of exclusive breastfeeding (EBF)
EBF for on demand feeding and working mothers
Introduction of complementary food for the baby after 6 months
Age appropriate complementary feeding for babies 6 to 24 months
Maternal and adolescent girls diet
Animal and human contamination, diarrhea and management
Dietary diversity & resilience
The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

18. Community Video for Nutrition Guide
Publications/series/
community-video-nutrition-guide  
As a result of these positive proofs of concept, SPRING completed a Guide for developing a Community Video for Nutrition Intervention which is available on the SPRING website.

23. Thank you! kristina_granger@jsi.com ● peggy_koniz-booher@jsi.com