1. Operation Lifesaver: New Directions for Rail Safety Awareness and Education
Joyce C. Rose, President, Operation Lifesaver, Inc.
AASHTO Standing Committee on Rail Transportation, Washington DC, February 19, 2013

2. Celebrating 40 Years of Safety

3. Changes in Technology

4. Crossing Safety Improvements

5. Pedestrian Challenges Remain

6. OL Outreach Responds to Changing Times
New Outreach
Convert education programs, including presenter certification program, to web-based volunteer training.
Make greater use of digital technology, social media, and e- Learning to differentiate the OL brand, increase public awareness and deliver education campaigns.
Current OL Outreach:
50 State programs
1,400 presenters
1.2 M people reached in 2012

7. Importance of U.S. Rail Safety Education
Light rail, commuter rail and other streetcar ridership is increasing
Freight railroads are increasing market share
Documented increase in distraction due to electronic devices

8. Renewing the OLI Organization.
Renewing the OLI Organization
To renew the OLI organization and meet today’s safety challenges, we will:
Raise awareness of the Operation Lifesaver brand
Increase focus on growing safety issues in passenger rail and rail transit safety
Expand the audience for Operation Lifesaver's safety message

9. OLI Partnerships
1. OLI will raise its profile through partnering with national transportation and safety organizations.

10. More OLI Partnerships

11. Passenger Rail and Rail Transit Safety
2. OLI will increase its focus on passenger rail and rail transit safety.
Amtrak ridership reached a record 31.2 million passengers in 2012; in 2011, transit ridership reached 10.4 billion passenger trips
Amtrak and commuter rail agencies report safety data to FRA, but other rail transit (subway, light rail, and streetcars) report safety data to FTA
FTA has new safety oversight responsibility under MAP-21

12. Expanding the Audience: Digital Tools
3. Expand the audience for Operation Lifesaver's safety message

13. Expanding the Audience: e-Learning

14. Expanding the Audience: Social Media
Twitter
facebook
Pinterest

15. Our Mission is the Same