1. PROCESS TO OBTAIN FRANCHISEE OF SERVICE & PRODUCT RETAILER
PRESENTED BY
SUNIL KISHORE SHARMA 21 section A ,A

2. What is franchise
A franchise is the agreement or license between two legally independent parties which gives:
• A person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor)

3. Process of selecting Franchise business
1 :- Self Evaluation.
2 :- Short-listing on categories.
3 :- Short-listing on segment.
4 :- Investment planning
5 :- Short-listing on brand
6 :- Company background

4. Make my trip – service Retailer
MakeMyTrip - India’s leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market.
It aimed to offer a range of best-value products and services along with cutting- edge technology and dedicated round-the- clock customer support.
Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India.

5. Franchise model Financials Tier 1 Tier 2 Tier 3 Small Towns
Franchisee Fee
8,00,000
6,00,000
4,00,000
2,00,000
Area Requirement
sqft
sqft
Interior and Project Cost
Ranges between 4 lacs to 5 lacs basis the refurbishment needs of the location
Term of the Agreement
3 Years

6. Franchisee’s get access to all Such offerings
Domestic and international flight tickets
Domestic and international hotels
Domestic holidays
International holidays
Exclusive MakeMyTrip charter products
Travel insurance and much more

7. FRANCHISEE RECRUITMENT AND ACTIVATION PROCESS
STEP 1. FILLING UP OF THE FRANCHISEE APPLICATION FORM(VIA WEBSITE)
STEP 2. FRANCHISEE FORM WILL BE REVIEW
STEP 3. MODEL DISCUSSION WITH PROGRAM AND BUSINESS TEAM
STEP 4. SIGNING OF THE FRANCHISEE AGREEMENT AND FRANCHISEE FEE PAYMENT
STEP 5. RECUITMENT & LOCTION FINALIZATION
STEP 6. TRAINING & INTERIORS
STEP 7. LAUNCH

8. TERMS & CONDITION
1:- Franchisee Fee: Franchisee fee is non refundable and is for the term of the agreement.
2:- Profit Share: Profit Sharing of 60:40 in favor if the franchisee on gross profit basis.
3:- Business Ownership: Business ownership lies with the franchise partner.
4:- Recruitment: Recruitment will be done by the franchisee as per the job descriptions given by MMT.
5:- Training: The training is to be given by MMT at a regional hub or in centrally.
6:- Internal Branding: Cost of interiors will be completely borne by the franchisee which will include the internal store destination pictures, furniture and flooring etc. The furniture shall be procured from the MMT approved vendor
7:- Marketing Activities: Launch of the store will be done by MMT within a specific budget which will not be more than 25% of the franchisee fee paid to MMT.

9. Dosa Plaza was incorporated in 1998 and since its inception had understood the importance of being a Franchising Company. The first Dosa Plaza outlet was opened in Vashi, Navi Mumbai and today the company has established itself across 12 states in India and is spearing speedily into the international market.  The company’s strategy is clearly franchise-oriented and has valued its franchisee partners as its own team. Dosa Plaza’s strong business operating model were laid out to support and nurture franchisee outlets. The company strongly intends to open outlets every year simultaneously covering new areas.

10. FRANCHISE MODEL FOOD COURT-Express Model A Franchise investment*
25 to 30 Lacs
Menu
104 Types of Dosa's, South Indian meals, Pav Bhaji, Filter Coffee, Variety of Idli, Wada's.
Area
300 sq. ft. - Kitchen and Counter 100 sq. ft. Stores
Total area
400 sq. ft.
Franchise fees
8 lacs
Royalty 8%
 Model A (FOOD COURT-Express)

11. CONT…. DINNING MODEL Model B Franchise investment* 55 to 60 Lacs Menu
104 Types of Dosa's, South Indian meals, Variety of Idli, Wada's, Chinese, Punjabi Dishes, Pav Bhaji, Fresh Juices & Filter Coffee
Area
sq. ft. - Kitchen and Counter ft. Stores, sq. ft - Dinning sq.
Total area
sq. ft.
Franchise fees
12 lacs
Royalty 8%
 Model B (DINNING RESTAURANT)

12. SUPPORT PROVIDED BY DOSA PLAZA
Market Study 
Restaurant Development 
Management support 
Training 
Operating systems 
Brand Marketing 
Product development 
Vendor Development

13. FRANCHISEE RECRUITMENT AND ACTIVATION PROCESS
STEP 1. FILLING UP OF THE FRANCHISEE APPLICATION FORM(VIA WEBSITE)
STEP 2. FRANCHISEE FORM WILL BE REVIEW
STEP 3. MODEL DISCUSSION WITH PROGRAM AND BUSINESS TEAM
STEP 4. SIGNING OF THE FRANCHISEE AGREEMENT AND FRANCHISEE FEE PAYMENT
STEP 5. MARKET STUDY ,RECUITMENT LOCTION FINALIZATION
STEP 6. TRAINING & INTERIORS
STEP 7. RESTAURANT DEVLOPMENT,BRAND MANGEMENT & LAUNCH

14. TERMS & CONDITION
1:- Franchisee Fee: Franchisee fee is non refundable and is for the term of the agreement. Agreement will be of 5 year.
2:- Profit Share: The royalty fees for the franchised outlet are 8% of the total monthly gross sales. 2% of the royalty fees collected will be spent on advertising for the franchised outlet..
3:- Business Ownership: Business ownership lies with the franchise partner.
4:- Recruitment: Recruitment will be done by the franchisee as per the job descriptions given by Dosa Plaza .
5:- Training: The training is to be given by Dosa Plaza at a regional hub or in centrally.
6:- Internal Branding: Cost of interiors will be completely borne by the franchisee which will include the internal store destination pictures, furniture and flooring etc. The furniture shall be procured from the Dosa Plaza approved vendor
7:- Marketing Activities: Launch of the store will be done by Dosa Plaza.

15. SOURCE
Retail Management 8e – Levy, Weitz, Pandit
ee_model.php

16. Q&A