1. Phase 2 Planning - commodity
MAJOR Project
Web design &
content planning
Phase 2 Planning - commodity

2. Phase 2 - Planning CONCEPTS Commodity: Presentation and Report
The commodity report will describe the website content
(text, images and other media),
explain what form it will take, how it will be organised and how it can be found within the site.
identify your target audience and explain how you have designed the content for them specifically, taking a user-centred design approach.
Commodity is very much to do with user experience (UX) but does not concern itself with visual design.

3. TARGET AUDIENCE
Hiking & Camping Enthusiasts
Nature Enthusiasts
Dog Owners
Travel Enthusiasts

4. TARGET AUDIENCE Tom Age: 35 Profession: Software engineer
Interests: Music, movies, fishing, walking
Tom enjoys hiking with his dog at the local parks, but wants
to explore more areas in his state and in National Parks. Tom wants to bring his dog along, but cant find a useful resource to help him plan his trip

5. TARGET AUDIENCE The Garcia Family
Interests: Movies, game night, family holidays
The Garcia family wants to explore their states national parks, and want to take their dog. They are worried that this might exclude them from many actives. They cannot find a resource so help them find pet friendly activites.

6. THE PROBLEM
Information is spread out onto many different government sites and blogs
Hard to find specific information and maps

7. THE SOLUTION Specific pet details: Detailed maps Resource Links
Where they are allowed
Rules and regulations
Local pet friendly places
Detailed maps
Parks
Camping
Hiking
Restaurants
Stores
Resource Links
To original park sites

8. CONTENT
ORGANISATION - Content will be organised by state
Locations will be detailed in maps and texts, to show where the most pet friendly options are
State pages will have drop down menus to show location options
Hide or show locations on map
State pages will show neighboring states
Color coordinated with symbols
USER COMMENTS – A user comment section will help users interact and share their experiences and locations that the site might not show
DOG DETAILS – Each location selected will have specific details on where you can take your dog
RANKING – States/parks will have a pet friendliness ranking

9. National Historic Landmarks
TEXTUAL CONTENT
Homepage: List all NP’s
National Park Map
Individual State Page
National Parks
List Park Name & Details
National Forests
List Forest Name & Details
National Recreational Ground
State Parks
Historical & Heritage Areas
National Highways & Trails
Campgrounds
Hiking
Restaurants
Location details will be sourced via the National Park Website, State Websites and Google Maps.
Restaurant and other pet friendly locations will be sourced by blogs 61
National Parks
145
National Historic Landmarks
155
National Forests
10,234
State Parks
Restaurant Details
Store
Details
Hiking Trail Details
Campground

10. Maps MEDIA Main National Park Map Individual State Page Map Images
Provided from my own images
Sourced from public sites
Purchased if necessary
Logos
Create state themed logos

11. WIRE FRAMING
Mock Up

12. Your American Park (s) .com Love Americas Parks .com
NAMES
Your American Park (s) .com
Love Americas Parks .com
National Park Pets .com
National Park Paws .com
Park North America .com
Park Coalition .com