1. EAPN’s General Assembly 2010
Building an EAPN Communication Strategy

2. Workshop on communication: Objectives
Give an update on EAPN’s communication work
Get together to talk and exchange about the topic of communication = communicate on how we communicate and get to know each other!
Discuss on how to build a communication strategy for EAPN, as stated in the strategic plan ( )

3. Workshop on communication: Steps
1) Presentation part (15-20mn)
2) Exchange session (40 mn)
3) Discuss practical steps in EAPN’s communication work ... towards a communication strategy (15-20 mn)

4. Workshop on communication: Steps
Presentation part
State of Play on EAPN’s communication work
Building a communication strategy for EAPN: why and how?
Present EAPN’s current communication
tools and practices,
at internal and external levels

5. Workshop on communication
1st in a long time workshop on communication
Opportunity to get together, get to know each other and exchange
practical steps for the building of a communication strategy

6. State of Play on EAPN’s Communication Work - What is EAPN?
EAPN was established in 1990 as an independent coalition of NGOs involved in the fight against poverty and social exclusion in the EU.
EAPN’s membership is built on National Anti-Poverty Networks and European Organisations concerned with the fight against poverty and social exclusion.
At present: members are 27 National Networks and 23 European Organisations who are members of EAPN.
Variety of activities aimed at combating poverty and social exclusion including, education and training activities, service provision and activities aimed at the participation and empowerment of people experiencing poverty and social exclusion.

7. State of Play on EAPN’s Communication Work - build on the Strategic Plan
The strategic plan aims at giving a coherent common identity and purpose for EAPN in order to reinforce the effectiveness of the work of EAPN.
The communication strategy of EAPN needs to be in line with the strategic plan

8. Process of Evaluation (2009-2011) feeds into next strategic plan
State of Play on EAPN’s Communication Work - build on the Strategic Plan
Strategic Plan
Next Strategic Plan
Process of Evaluation ( ) feeds into next strategic plan

9. State of Play on EAPN’s Communication Work - build on the Strategic Plan
Process of Evaluation ( ) feeds into next strategic plan
In 2009, evaluation process focused on:
Participation / ownership of EAPN’s networks
Engaging EAPN’s networks in policy meetings
In 2010, evaluation process focuses on:
Effective lobbying
How well EAPN is communicating, internally and externally

10. => build a Communication strategy
State of Play on EAPN’s Communication Work - build on the Strategic Plan
In Strategic Plan ( ) EAPN has formally decided to improve its communication work
in strategic planning
In evaluation process
=> build a Communication strategy

11. What is a communication strategy?
State of Play on EAPN’s Communication Work - Building a Communication strategy
What is a communication strategy?
It is a set of common tools and practices that:
articulates, explains and promotes a vision and a set of well-defined goals.
creates a consistent, unified “voice” that links diverse activities and goals in a way that appeals to your partners or stakeholders.

12. Strategic Communication
State of Play on EAPN’s Communication Work - Building a Communication strategy
Strategic Communication
Who am I speaking to ?
For what reason?
what is the take away message ?
delivered through which channels?
measure effect?

13. State of Play – EAPN’s current tools and practices
New EAPN’s Website
! Please check your page regularly
Copy/paste the page on a word document and send update to

15. State of Play – EAPN’s current tools and practices
EAPN’s FLASH newsletter (every 2 weeks)
! Please send relevant information at any time
3 rules:
5-7 lines in English or French
Add a link to a website
Add a picture if you have any

16. State of Play – EAPN’s current tools and practices
EAPN’s MAGAZINE (every 4 months)
Old version: Networks’ News (every 3months)
New version: EAPNAnti-PovertyMAG (every 4 months) and new layout since 2009

19. State of Play – EAPN’s current tools and practices
New WORD template for National Members to adapt the Anti-Poverty MAG
1) Texts sent in EN (or FR if you prefer)
2) once English version of the MAG is ready, you will be sent the template with frontpage and backcover prepared with text boxes for titles - background pictures will be inserted by EAPN
3) Just send back the WORD document without pictures (too heavy) – they will be inserted by EAPN
Fully-functional PDF (= active weblinks) will be made by EAPN and put on line

20. State of Play – EAPN’s current tools and practices
EAPN’s books

21. State of Play – EAPN’s current tools and practices
EAPN’s policy papers and reports

22. State of Play – EAPN’s current tools and practices
New templates for policy papers/reports
Policy briefs
Briefing notes
Reports
Policy papers

23. State of Play – EAPN’s current tools and practices
Press work
Better database: updated + better focused thanks to national networks. Please continue!
Media guide (2005, updated end of 2009 for EY 2010)
= tips to work with the media
Visibility on the website:
Press Room divided into EAPN’s press releases and EAPN in the Press

26. State of Play – EAPN’s current tools and practices
Social Media
Facebook pages
Picasa photo album
To view:
To post: Ask for login and password
MySpace + DailyMotion + Youtube - to share videos

27. State of Play – EAPN’s current tools and practices
Facebook page of EAPN
(‘’EAPN – European Anti Poverty Network’’)
Facebook page of the 2010 Coalition of social NGOs (‘’ 2010 Coalition of social NGOs’’)
Facebook page of the Minimum Income Campaign
(‘’Minimum Income Campaign’’) -

28. Workshop on communication: Steps
2) Exchange session
Are we effectively communicating internally?
What is working well?
What needs to evolve?
Are we effectively communicating externally?

29. Workshop on communication: Steps
3) Discussion on practical steps to improve EAPN’s communication work and towards a communication strategy
Presentation of proposal and timeline
Discussion

30. Workshop on communication: Steps towards communication strategy
June 2010 EAPN’s GA: presentation of state of play and discussion
What next?
IN GENERAL: Find a way to communicate better as we can’t meet
Mailing list?
Members’ room space?
Newpractices/habits?

31. Drafting EAPN’s communication strategy
Previous evaluation: QUESTIONNAIRE
Draft: July-August
Launch: 15 Sept
Reception of answers: 15 Oct
Analysis: 15 Dec => feed EAPN’s meeting on strategic plan early 2011