1. If a part is not relevant, you can delete this section.
Investor pitch deck
Template
This template gives entrepreneurs insight into what information investors are interested in.
If a part is not relevant, you can delete this section.

2. Index Team Elevator pitch Problem / Customer needs Solution Market
Product / service
Business model
Competition
Competitive advantages
Marketing
Financial history & projections
Investmentplan

3. Team Team Advisors Investors Introduce the members of your team
Introduce the involved advisors
Investors
Introduce the already involved investors

4. Elevator pitch Describe the “What, How, Why” of your idea
Short, simple, memorable
Describe your vision
No expert jargon, Keep it Simple

5. Problem / Customer need
What’s the big problem that you’re solving? Or do you satisfy a latent customer need?
Don’t describe the solution here!
Create a sense of urgency

6. Solution
Explain how you satisfy your customer need

7. Market What is the Total Addressable Market (TAM)?
What’s your real target market size? The sub-sector of the TAM?
Name it. Size it: in Units and/or Revenue. Growth rate % & projections
Define target client and their key characteristics
BtC vs. BtB, demographic target vs. type of business (small vs. large), examples of ideal individuals or clients
Describe any important market evolutions and why we’re now at an inflection point

8. Product / service Describe shortly your product / service
What are the unique selling points?
What is the technology readiness levels (TRL)?
Show pictures

9. Business model How do you earn money? Describe the sources of revenue
Pricing? Flat fee or %?
High Volume vs. Low Volume Business?
Describe the sources of revenue
The quantitive part will follow later in the financial projections

10. Competition Show how you fit into the Market Landscape
Direct Competitors vs. indirect Competitors?
Types of Diagrams/Charts:
Market Landscape: X / Y axis charts or venn diagrams

11. Competitive advantages
Describe your current competitive advantages
Barriers to entry for new players?
Money, time, expertise, relationships
Patents?
Key relationships / partnerships?
Competitor’s competitive advantages / weaknesses?

12. Marketing Describe how do you get customers Which channels do you use?
Direct , SEO, SEA, distributon partners, shops, etc

13. Financial history & projections
# years projected:
Early-mid stage: 1-2yr historicals, 3 year projections
Pre-revenue (angel / seed stage): 3 year projections
High level financials:
Main line items: total revenue, total expenses, EBITDA, EBITDA margin %

14. Investment plan
How much capital are you looking to raise? And for which assets?
How much do you fund yourself? How much via other channels then investors?
Lean model? If you need 500k to fund 5 milestones, it’s better to ask first for 100k for the first milestone