1. Second Annual Webtoberfest
Web Content Info Session 2017
Hosted by University Marketing

2. Editorship/Authorship Process
1-2 editors per website
Will have direct oversight of all edits
Authors will submit content to editors for revision before submission for publication
Authors
Will write and edit content
Will submit content for editor to revise and submit for publication
This is mainly for the websites that have a number of staff members with access to the pages. Please with the two names you choose for editor access.

3. Image Use Do’s and Do not’s Do’s Do not’s
Crop photo dimensions to the required sizing
Banner sizing: 640x360, 640x200, 640x100 pixels
Headshot sizing: 150x200 pixels
Check photo quality – Is it hi-res?
Utilize the appropriate layouts for images
Add alt text descriptions
Do not’s
Do not submit for publication without previewing first
Do not submit a pixelated image
Do not rely on images to communicate your message
Avoid text on images. If you do, keep it short so that alt tags can be associated.
For SEO purposes, images should only play an optional supporting role in the content.

4. Revision/Submission Process
Total Edits This Fiscal Year: 1,450+
Total Edit Rejections This Year: 5-10 per week
Reviewing the entire web page prior to submitting it will cut back significantly on the amount of time spent making edits, and help ensure that the content is correct the first time.
Solution: Please review the entire webpage before submission, even if one little, tiny edit is made.
Always refer back to the Editorial Style Guide.
Revised version will be published next week. Stay tuned!

5. Text/Content Reminders
No numeral suffixes (especially dates)!
1st, 2nd, 3rd, 4th, etc.
Also, numbers one to ten should be written out instead of 1 to 9
The Oxford comma,
Still a no-no.
Add a comma after the year in a date.
October 21, 2017,
Also, do not put a comma after the month: October, 2017
Refrain from ”Click Here” use!
Instead, use parts of a sentence that are more descriptive - plus you can’t click with your fingerer on a mobile device!
Check all ”quotes” and apostrophe’s. The coding changes when copying Word.

6. Text/Content Reminders Continued
Tables are not mobile friendly. Avoid them!
Instead, make bulleted lists.
Always check your embedded links before submission.
Do not write Dr. before a professor’s name.
Introduce as Jordan Foley, Ph.D.
Contact Web Services when interested in using the accordion- style menus.
NO CAPS LOCK
If you want to show emphasis, italicize or bold
Heading order: Heading 1 is the title, then use Headings 2-4 in order.
Use Grammarly in Google Chrome to revise your content before submission.

7. Website Updates

8. Survey Monkey Responses – Thank you!
Improvements
Having correct information all on one page instead of updating several pages
Having interesting content for academic programs that is not repeated elsewhere on the university website.
Have more features on our alumni who have made headlines in their fields and published beyond Stetson Today
Additional Training
Provide a detailed cheat sheet on resizing images
Solving problems with lines and paragraphs
Provide guidelines and suggestions for maximizing the impact of imagery
WebGarage Review
How to utilize different page formats to be more viewer friendly and diverse
Embedding YouTube/Vimeo videos on a webpage
Provide examples of naming documents and pictures so they are easily found
Topic Suggestions for Monthly Sessions
Tips and tricks for streamlining repetitive content
Issues that need to be addressed, create a checklist for users, especially regarding grammar
Other Questions, Suggestions, Requests
How to archive webpages instead of deleting them
Provide a status of updating department websites
issues when items have been submitted for publication