2. Following in Asia's Footsteps
An inside look at how the game industry in the Western world has learned from Asia's successes in both development and business models.

3. Gamers for Games
From humble beginnings in a developer’s living room in 1988, the Game Developers Conference has grown to the largest professionals only gathering of videogame industry professionals

4. My Experience

5. Early Impressions First Visited Asia in 2000
PC Game Rooms Just Getting Started
Small PC Game Development Community
Passionate Gamers
Real World Socialization
Competition and Community

6. A Difficult Road Starting a New Company
Past Experience a Good and Bad Thing
Hellgate: London the Game
Hellgate: London the Business Model
Poor Presentation to Gamers
No Support from Publishers

7. Current Successes
Gamers Moving from Subscription Models to Micro-Transactions
19% of Active Gamers in the U.S. Spend Money on In-Game, Virtual Items
Subscriptions to online game services have decreased from 35% in 2008 to 28% in 2010

8. Current Successes
Zynga Recording Revenues of $460 Million Dollars US in Three Years
About 90% of Zynga’s Revenue Comes from Sale of Virtual Goods
Dungeons & Dragons Online Saw a 500% Growth in Revenues
World of Warcraft, Champions Online, Star Trek Online mix Subscription and Micro-Transactions

9. Current Successes Dungeons & Dragons Online Lord of the Rings Online
EverQuest Online
Champions Online
Who is next…?

10. Game Design Relatively New Concept for Both Gamers and Designers
Who Has Done it Outside Gaming?
What Games Lead the Way?
Downloadable Content Makes Sense on the PC and Consoles
Ask Players, Listen, and Deliver

11. Supporting the Model
Support for the Micro-Transaction Model Must Come From Publishers
Cross-Promotion is Great, BUT…
Commit to Major Marketing Spends
Turbine Makes a Big Bet

12. Dungeons & Dragons Online

13. The Future Look Globally for Ideas Gamers are Gamers are Gamers
Understand the Similarities, Celebrate the Differences
Learn and Share

14. Questions and Answers ?