1. HollisWealth Referral John Lopes - Senior Manager, National Business Development
October 1, 2014

2. Agenda – Scotia iTRADE Online Brokerage Industry & Key Opportunities
Demographics & Client Discovery
Why Scotia iTRADE?
How to open a Scotia iTRADE account
Support Resources

3. Online Brokerage Industry – A Platform of Choice
Online Brokerage Compound Annual Growth Rates (CAGR)
$478B
$228B
$136B
$109B
Sep 2000
Sept 2005
Sep 2011
Sep 2020
Source: The Retail Brokerage Report, Fall 2011, Exhibit 1.1., Investor Economics

4. A BIG opportunity for Scotiabank
% of Households with an Online Brokerage Account
BMO Customers
CIBC Customers
RBC Customers
TD Customers
Scotiabank Customers
2013
13.0
11.0
17.0
26.0
8.0
2011
2009
12.0
18.0
28.0
Only 2% of our customers use Scotia iTRADE whereas 8% have an Online Brokerage account

5. Understanding the Demographics
Clients hold both full service and self-directed online brokerage accounts
31% of investors with investable assets greater than $1MM have an online brokerage account
45% of investors who work with an advisor have a self-directed online brokerage account, and this is a growing trend in Canada 5

6. Discovering the need for Scotia iTRADE
2 simple questions for your clients:
How much of your investment portfolio do you manage on your own? If yes, where is the portfolio housed?
What features are important to you when making your own investing decisions?

7. Why Choose Scotia iTRADE?
Special Programs
A Buck a Bond
Commission-Free ETFs
Refer A Friend
Recent Enhancements
DRIP and DPP – manage Dividend Reinvestment Plan (DRIP) and Dividend Purchase Plan (DPP) enrollment & cancellation online
GIC Rates – view daily GIC rates online from Scotiabank and third party GIC providers
Realized Gains and Losses (RGL) – new enhanced account functionality enables direct investors to quickly and easily check RGL information on their divested holdings

8. What's in it for your client – Scotia iTRADE
Exclusive Offer for HollisWealth Clients
High-Powered Trading Platforms
Trading & Investing Education
Trade for as low as $4.99, and $9.99 max
Open a new Scotia iTRADE account with at least $15,000 within 60 days of account opening, and receive:
100 free trades
Access to FlightDesk™
Valid for 90 days
Trade equities and options on advanced trading platforms, including:
FlightDesk™
Trading Desk™
Scotia OnLine®
Mobile Scotia iTRADE™
Access to free education on a broad range of trading and investing topics
Educational events in partnership with some of Canada’s leading industry experts:
AJ Monte The Market Guys
Som Seif Purpose Investments
Jason Ayres Montréal Exchange
And, many more.

9. What's in it for you – HollisWealth Advisor
Acquire and Retain
Get Rewarded
Holistic view of the relationship
Greater share of wallet
Build the white picket fence around your client – keep our competitors from prospecting
Every successful referral qualifies you for a payment of $125 per account
To qualify:
open a new Scotia iTRADE account
fund with at least $15,000 within 60 days of account opening
Learn more under the Scotia Partner’s page in myPractice

10. Our Premium Service – iClub
iClub – Loyalty program for top clients
Qualify by:
Trades, or Assets
Assets:
Platinum Status: $1MM, or more
Gold status: $250K, or more
Commission tiers:
$4.99 – based on trades w/paperless option
$6.99 – based on trades w/paper option
$9.99 – based on assets
Platinum Benefits
Priority telephone queue
Free FlightDesk premium
No account admin. fees
Priority access to IPOs
Member only client events
Relationship Manager Service

11. How to refer and open an account with Scotia iTRADE
Visit scotiaitrade.com > Open an Account > Start Application > to apply for an account - see screen shot below:
Fill out and the HollisWealth Referral form to for tracking and promo coding purposes
Complete and mail the Client Disclosure Statement, including the application to Scotia iTRADE for review and account activation
Refer to the Referral Program & New Accounts Processing guide for additional details

12. Business Development Team
Scotia iTRADE Support
Business Development Team
Branch Services Team
Business Development Team:
sales support for Advisors
Key Contact:
John Lopes Senior Manager – National Business Development
Branch Services Team:
handles day-to-day service inquiries from Advisors
service & operational support
Key Contact:
Tara Kandasamy Manager, Branch Services

13. ?
Questions