1. Eat Lionfish and Save the Environment Demand To Sell Lionfish
ATTENTION ALL WINNIPEG SHOPPERS:
Eat Lionfish and Save the Environment Demand To Sell Lionfish 
Invasive Specie an organism that is not-native to a location & has negative effects on the environment.1
By-catch unwanted fish caught during commercial fishing.1
The Issue
Lionfish
are now top
"The lionfish invasion is probably the worst environmental disaster the Atlantic will ever face2”
predators (consume ~50 different species) & have no predators in non-native range – except for humans
Out-breeding, out-competing & outliving native fish stocks
Florida & Bermuda are reporting lionfish by-catch (more than 100 lionfish landed per day) 3
Walmart’s Role
Figure 3. Invasive lionfish sightings from in Atlantic Ocean & Caribbean Sea.7
Lionfish Pterois volitans
Identification: Maroon and white stripes covering head & body with fleshy tentacles.
Native Range: South Pacific and Indian Oceans.2
Non-native Range: Invasive off the East Coast of the U.S. & the Caribbean Sea (Figure 3).2
First Sighting: Florida, Aquarium owners are blamed for release.2
Habitat: Warm marine waters & found at depths from feet.2
Diet: Carnivore.
Size: cm.2
Life Span: 15 years.2
Reproduce: A female can spawn more than 2 million eggs per year.2
Special Precautions: Tentacles deliver venomous sting.
Economic Importance: Popular in aquarium trade & as food source.
Develop a global market and sell lionfish - Walmart operates in over 27 countries
Locally, countries have already taken the initiative to sell lionfish and market them in restaurants
Walmart Please Contact:
Blue Ventures Belize
Exotic Meat Market
Traditional Fisheries
Reef Environmental Education Foundation +
The Solution
Walmart should sell lionfish
*Lionfish contain a higher percentage of healthy fatty acids than other fish species (Figure 1)3
*Regions currently catch lionfish through spearfishing, hand nets & by-catch =
Walmart should work with local countries who currently fish for lionfish
Figure 4. Purchase The Lionfish Cookbook off of: 8
Find lionfish sold at
these Walmart locations:
Figure 1. Percent saturated and monosaturated fats and Omega-3 & Omega-6 fatty acids.4
References 1. 2.
3. Morris et al. (2011). Nutritional properties of the invasive lionfish. AACL Bioflux. 4(1):
4. Weaver et al. (2008). The content of favorable and unfavorable polyunsaturated fatty acids found in commonly eaten fish. J Am Diet Assoc 108:
5. Direct quote from Graham Maddocks, Presidentof Ocean Support Foundation. Retrieved from: 6. 7. 8.
Figure 2. There are seven Walmart locations in Winnipeg, Manitoba.6